1. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe
According to the AMPS (All Media Products Survey) 2014 AB full year study, there are
20,319,000 people in South Africa who are Soccer fans (interested or attended a game or
participated)
Column Percentage %
Top 10 Community Radio stations that Soccer
fans listen to in the past 4 weeks:
Column Percentage %
5,740,000 Soccer fans in South Africa listen to
Community radio stations in the past 4 weeks.
Top 10 Commercial Radio stations that Soccer
fans listen to in the past 4 weeks:
0 5,000,000 10,000,000 15,000,000 20,000,000
Total Community - Past 4 weeks
Total Commercial Radio (not community) - Past 4 weeks
Total Radio (Any Radio) - Past 4 weeks
5,740,000
19,055,000
19,452,000
Soccer Fans
Total Commercial
Radio (not
community) - Past 4
weeks
77%
Total Community -
Past 4 weeks
23%
7
7
8
8
11
12
13
17
23
26
0 5 10 15 20 25 30
Ikwekwezi FM - Past 4 weeks
Kaya FM 95.9 - Past 4 weeks
Gagasi FM - Past 4 weeks
5FM - Past 4 weeks
Thobela FM - Past 4 weeks
Motsweding FM - Past 4 weeks
Lesedi FM - Past 4 weeks
Umhlobo Wenene FM - Past 4
weeks
Metro FM - Past 4 weeks
Ukhozi FM - Past 4 weeks
2
2
3
3
3
3
3
4
5
7
0 2 4 6 8
Motheo FM - Past 4 weeks
Alex FM - Past 4 weeks
Voice of Tembisa FM - Past 4
weeks
Alfred Nzo Community Radio
98.3/93.8 FM - Past 4 weeks
Forte Community Radio - Past 4
weeks
Unitra Community Radio(UCR-
FM) - Past 4 weeks
Kasie FM 97.1 - Past 4 weeks
Radio Zibonele - Past 4 weeks
Student Radio Network - Past 4
weeks
Jozi FM - Past 4 weeks
Marketing Intelligence 1 The Citizen

2. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe
31% of Soccer fans across Gauteng who read any Daily Newspaper listen to Community radio
station in the past 4 weeks.
5,247,000 people across Gauteng are Soccer fans and 61% of them read any Newspaper.
Any AMPS Daily
39%
Any AMPS Newspaper
61%
627,000
1,939,000 1,963,000 1,963,000
901,000
3,096,000 3,139,000
3,139
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Total Community - Past 4
weeks
Total Commercial Radio
(not community) - Past 4
weeks
Total Radio (Any Radio) -
Past 4 weeks
Total Radio (Any Radio)
Past 4 weeks
Gauteng Soccer Fans
Any AMPS Daily
Any AMPS Newspaper
Marketing Intelligence 2 The Citizen

3. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe
Top 10 Commercial Radio Stations
that Soccer Fans across Gauteng
who read any AMPS Daily
Newspaper listen to in the past 4
weeks:
Column Percentage
Of the 1,963,000 Soccer Fans across Gauteng who read any AMPS Daily Newspaper, 76% listen to a
Commercial radio station in the past 4 weeks.
Column Percentage
Top 10 Community Radio Stations
that Soccer Fans across Gauteng
who read any AMPS Daily
Newspaper listen to in the past 4
weeks:
Total Community -
Past 4 weeks
24%
Total Commercial
Radio (not community)
- Past 4 weeks
76%
Soccer Fans & Gauteng & Any AMPS Daily
0 20 40 60
Ikwekwezi FM - Past 4…
947 - Past 4 weeks
Thobela FM - Past 4…
5FM - Past 4 weeks
Motsweding FM - Past…
Lesedi FM - Past 4 weeks
99.2 YFM - Past 4 weeks
Ukhozi FM - Past 4 weeks
Kaya FM 95.9 - Past 4…
Metro FM - Past 4 weeks
11
12
13
14
17
23
23
23
30
55
0 2 4 6 8 10
Eden FM - Past 4 weeks
Bok Radio 98.9 FM -…
Radio 786 - Past 4 weeks
The Voice of the Cape…
Alex FM - Past 4 weeks
Kasie FM 97.1 - Past 4…
CCFM 107.5 - Past 4…
Student Radio Network…
Radio Tygerberg 104…
Jozi FM - Past 4 weeks
3
3
3
3
3
4
4
7
8
9
Marketing Intelligence 3 The Citizen

4. Source: AMPS 2014 AB Story Line: Soccer Fans & Radio Created By: Nkateko Mongwe
Column Percentage Column Percentage
Top 10 Community Radio stations
that The Citizen's readers who are
Soccer fans listen to in the past 4
weeks:
Top 10 Commercial Radio stations
that The Citizen's readers who are
Soccer fans listen to in the past 4
weeks:
The Citizen has 391,000 readers, 74% of them are from Gauteng. 227,000 readers of The Citizen
are Soccer Fans and 72% of them are from Gauteng.
Total Community -
Past 4 weeks
22%
Total Commercial
Radio (not
community) - Past
4 weeks
78%
The Citizen's Gauteng Readers who are Soccer Fans
11
12
14
14
14
18
19
20
24
45
0 50
947 - Past 4 weeks
5FM - Past 4 weeks
702 - Past 4 weeks
Motsweding FM -
Past 4 weeks
Ukhozi FM - Past 4
weeks
Thobela FM - Past 4
weeks
Lesedi FM - Past 4
weeks
99.2 YFM - Past 4
weeks
Kaya FM 95.9 - Past 4
weeks
Metro FM - Past 4
weeks
0
0
1
2
2
2
2
4
4
4
0 1 2 3 4 5
Alfred Nzo Community
Radio 98.3/93.8 FM -…
Aganang FM - Past 4
weeks
Kasi FM 107.3 - Past 4
weeks
Motheo FM - Past 4
weeks
Kofifi FM 97.2 - Past 4
weeks
Alex FM - Past 4 weeks
VUT FM 96.9 - Past 4
weeks
Kasie FM 97.1 - Past 4
weeks
Student Radio Network -
Past 4 weeks
Jozi FM - Past 4 weeks
Marketing Intelligence 4 The Citizen