The document presents a new food-related startup called Rachel & Debbie that aims to increase healthy eating habits by connecting consumers to their food sources and supporting the local economy. It discusses the time and costs of food waste in the US, introduces the concept and operating features of Rachel & Debbie, analyzes the competitive landscape and financial plan, and outlines next steps to further develop the product and business.

1. The Team Formerly Known As Truffula Presents…
Sarah Bresko Vared | Marlena John | Nesa Londer
Juan Norton |Ali Peman-Dupier

2. Rachel & Debbie

3. Time & Cost of Waste
Food wasted in U.S.

4. Research & Findings

5. Introducing…

6. Sustainable Impact
• Increases healthy food habits
• Links consumers with their food source
• Supports local economy
• Gathers families and loved ones

7. Operating Features

8. Operating Features

9. Operating Features

10. Operating Features

11. Competitive Landscape
• CSA Boxes
• Pre-packaged
meals
• Food Network
Shows
• Web portals,
Mobile Apps
Food
Content

13. Financial Analysis
Revenues
• Membership
subscriptions
• Advertising
• Kitchen Kits
• Merchandising
Costs
• Food Kit
• Website hosting/
development of content
• Wages

14. Market Penetration
• Product offering
• Reaching the target market
• Engaging the customer
• Solving a need

15. Next Steps
Phase
2:
Product
and
Project
Planning
Phase
3:
Alpha
Phase
4:
Beta
Phase
5:
Gamma

16. Thank you!
Questions?
Sarah Bresko Vared | Marlena John | Nesa Londer
Juan Norton |Ali Peman-Dupier