2013 was a big year for digital communications and marketing in Asia as the disciplines continued to mature rapidly – with the continued deepening of user penetration across the PC web and Mobile web – especially with Mobile as a platform. There were further innovations with both consumer device hardware and software (OS), as well as with connectivity as 3G became even more widespread in certain key markets.
Brand experiences across digital platforms became much more robust and meaningful in 2013 – bringing new opportunities for brands to connect with their consumers. Digital and mobile advertising also took a few steps forward in the past 12 months with the refinement of targeted inventories and new opportunities for better display and search marketing than ever before across local digital channels.
What will 2014 hold for digital marketing and communications? What trends will we see that will impact brands and the regional marketplace?
The Democratization of Local Commerce | Steven JacobsStreet Fight
The structural dynamics of the physical marketplace, the stuff that goes on underneath the waterline, is poised for transformation. As the web works its way into the daily lives of buyers and sellers, those systems will become widely accessible and relatively undifferentiated — or democratized.
Our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Stories like Zendesk Alternative highlight something that B2B technology companies all know: marketers need creative content that tells delightful, human stories that connects the user to the product.
For B2B technology companies, compelling content is becoming an increasingly critical tool to continuously engage customers over longer buying cycles.
These marketers are not just in the business of promoting, they are in the business of educating customers too.
B2B tech marketers are being tasked to not only tell interesting, visual stories about their products that capture attention, but also provide a curriculum to educate prospective buyers.
In this report, we’ll take a look at the emerging content trends in the B2B technology industry, examine case studies of brands taking content to a whole new level, and analyze where the industry is headed in 2015.
The Democratization of Local Commerce | Steven JacobsStreet Fight
The structural dynamics of the physical marketplace, the stuff that goes on underneath the waterline, is poised for transformation. As the web works its way into the daily lives of buyers and sellers, those systems will become widely accessible and relatively undifferentiated — or democratized.
Our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Stories like Zendesk Alternative highlight something that B2B technology companies all know: marketers need creative content that tells delightful, human stories that connects the user to the product.
For B2B technology companies, compelling content is becoming an increasingly critical tool to continuously engage customers over longer buying cycles.
These marketers are not just in the business of promoting, they are in the business of educating customers too.
B2B tech marketers are being tasked to not only tell interesting, visual stories about their products that capture attention, but also provide a curriculum to educate prospective buyers.
In this report, we’ll take a look at the emerging content trends in the B2B technology industry, examine case studies of brands taking content to a whole new level, and analyze where the industry is headed in 2015.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
Check out these digital marketing trends to boost your business in 2019.
Here are the most important digital marketing trends details
1) Voice Search
2) Augmented & Virtual Reality
3)Instagram is becoming a hit with the kids
4) Artificial Intelligence
5) Visual Search
Check out the PPT and know more about these trends in detail.
For more updates visit our website: www.woosper.com
Follow us on Facebook: https://www.facebook.com/woosperinfotechmohali
Connect with us on LinkedIn https://www.linkedin.com/company/woosper-infotech
Follow Our Boards on Pinterest: https://in.pinterest.com/woosperinfotech/
Follow us on Instagram: https://www.instagram.com/woosperinfotech/
Source: singlegrain
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Future of Social Media Marketing What to Expect in 2024.pdftrendytales11
The Google AdWords course offered by NIDM is a comprehensive program designed to teach digital marketing professionals the ins and outs of using Google AdWords for effective online advertising. Participants will learn to create and manage ad campaigns, optimize keywords, analyze performance, and maximize ROI. Gain the skills needed to excel in the world of online advertising with NIDM's Google AdWords course.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
Check out these digital marketing trends to boost your business in 2019.
Here are the most important digital marketing trends details
1) Voice Search
2) Augmented & Virtual Reality
3)Instagram is becoming a hit with the kids
4) Artificial Intelligence
5) Visual Search
Check out the PPT and know more about these trends in detail.
For more updates visit our website: www.woosper.com
Follow us on Facebook: https://www.facebook.com/woosperinfotechmohali
Connect with us on LinkedIn https://www.linkedin.com/company/woosper-infotech
Follow Our Boards on Pinterest: https://in.pinterest.com/woosperinfotech/
Follow us on Instagram: https://www.instagram.com/woosperinfotech/
Source: singlegrain
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Future of Social Media Marketing What to Expect in 2024.pdftrendytales11
The Google AdWords course offered by NIDM is a comprehensive program designed to teach digital marketing professionals the ins and outs of using Google AdWords for effective online advertising. Participants will learn to create and manage ad campaigns, optimize keywords, analyze performance, and maximize ROI. Gain the skills needed to excel in the world of online advertising with NIDM's Google AdWords course.
The Google AdWords course by NIDM is a comprehensive program that equips you with the skills to excel in online advertising. Learn how to create, optimize, and manage successful ad campaigns on Google's platform. Master keyword targeting, ad copywriting, and budget management for effective digital marketing. Gain in-demand expertise and boost your career with this industry-recognized course.
Discover the power of lead generation in 2024 and learn how businesses can thrive in the ever-evolving landscape of attracting and converting potential customers.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQCONTENT CLINIQ
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗮𝗻𝗱 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗶𝗱.
Whether your brand is big or small, consistently creating and publishing digital content is vital to your brand's survival in 2022.
To regularly create high-quality content, you need time, resources, and a budget.
Here are three primary methods of content creation:
1. Creating every piece of content internally with no help from the outside world.
2. Outsourcing 100% of content creation.
3. Practising a blend of internal and external content creation.
While brands can entirely rely on their internal creative workforce in some cases, businesses worldwide are increasingly outsourcing content creation to a proficient partner like CONTENT CLINIQ.
Based on your needs, we offer you well-researched, professionally written, and visually stunning on-brand video, audio, visual, and written content as an à la carte service or monthly.
Whether you want to increase sales, build brand awareness or educate your audience, we create amazing content, copy, and visual media to help you do it.
In this slide deck, you'll discover the latest content marketing trends, insightful research and actionable tips to help grow your business in 2022.
For more details, visit www.contentcliniq.com today.
Trend 2 - Contextual Content Digital in 2014 Waggener Edstrom Studio D AsiaZaheer Nooruddin
2014 Digital Trend # 2
If Content Is King, then Contextual Content Is King Kong.
Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem - one that is fueled by data-driven insights to provide context to communications and brand stories.
Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care.
In 2014 branded content will be more creative, more contextual, and more targeted.
We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally.
As news outlets use more visual content, the brand newsroom will require new skillsets.
- Zaheer Nooruddin / Waggener Edstrom Studio D
Asia Pacific
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Top Eight Digital Marketing Trends for 2014 (12)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Top Eight Digital Marketing Trends for 2014
1. WE Studio D APAC
Predicting
Digital in
2014
Eight Awesome Digital Trends
That Will Create A New Normal For
Marketing-Communications in India and
across Asia-Pacific
By Soumya Dev and Zaheer Nooruddin
2. About the Authors
Soumya Dev
Zaheer Nooruddin
India Head of Digital
WE Studio D
Waggener Edstrom Worldwide
Asia-Pacific Head of Digital
WE Studio D
Waggener Edstrom Worldwide
WE Studio D APAC
About WE Studio D Asia-Pacific
Comprising of 40+ digital planners and analysts, content developers, graphic designers
and video producers, WE Studio D Asia-Pacific delivers integrated brand storytelling
across digital, mobile and social media channels and influencers, using measurement
to empower real-time content marketing. To learn more, visit accelerateinfluence.com
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide (WE) is a global, independent integrated
communications agency that has developed strategic communications programs
for innovative and world-changing clients for nearly 30 years – working to influence
markets, inspire people and improve lives. WE APAC specializes in the Consumer,
Technology, Healthcare, Corporate and Digital communications sectors. WE was
recently named APAC Consumer Consultancy of the Year 2013 by The Holmes Report.
In 2012, WE was named Mid-Size Network of the Year at the Campaign Asia-Pacific PR
Awards for the second year running, APAC Technology Consultancy of the Year by The
Holmes Report, and in 2011 Best Digital Campaign of the Year by The Holmes Report’s
Asia Pacific SABRE Awards. The agency has more than 800 employees in 19 offices
around the world including Beijing, Bengaluru, Delhi, Hong Kong, Mumbai, Shanghai
and Singapore in APAC. Its Global Alliance partners expand the agency’s reach
to more than 80 additional international markets. To learn more, visit http://apac.
waggeneredstrom.com.
3. WE Studio D APAC
data
Rocks
1DataSocks Off
the
2014 Digital Trend #1
Comms.
2014 will be the year when communications and public relations
truly come of age as data-endorsed disciplines. It will be the
year in which the application of performance-based analytics
and data to mine real-time, predictive insights fuel content
development and brand storytelling. Brand communications,
shaped by data and insight, will sit at the table alongside the art
of brand storytelling – across platforms.
4. WE Studio D APAC
2 If Content Is King,
then Contextual
2014 Digital Trend #2
Content
Is King Kong.
Content has always been a key driver of brand marketing and
corporate communications. What will change in 2014 is that content
will begin to exist in a more meaningful planning ecosystem – one that
is fueled by data-driven insights to provide context to communications
and brand stories.
Rich content will be at the heart of digital communications with three
core pillars: Creativity, Context and Care.
In 2014 branded content will be more creative, more contextual, and
more targeted.
We will see the continued rise of visual storytelling. Micro-videos will gain
momentum and infographics will become the norm for brands to share
ideas and concepts, internally and externally.
As news outlets use more visual content, the brand newsroom will
require new skillsets.
5. WE Studio D APAC
ROI
KPI
3 Fully-Measured
Brand
2014 Digital Trend # 3
Engagement
Brand engagement in all its forms will come under the scanner of ROI.
CMOs and organisations will seek more measured value out of platforms
and channels. This will force the ‘KPIs of Engagement’ to be much more
than “Click-throughs, Likes and Number of Fans” across the spectrum
of agency deliverables. Measurement will require the integration of
agencies under a single ROI model for the business.
Business impact will be the new flavor of choice for brand
communicators in 2014. Digital, mobile and social media strategies will
evolve to be linked to tangible business goals.
6. WE Studio D APAC
4 Ubiquitous the
Mobile and
2014 Digital Trend # 4
Hidden Trove
Much has already been written about “the ubiquitous mobile device” –
but without much meaningful action by brand communicators in India
and Asia-Pacific. 2014 will be the year when brands uncover this hidden
trove of mobile brand communications. Instant Messaging (IM) and
“Chat-based” social networks such as Whatsapp, WeChat, SnapChat, LINE
and others will be utilized for brand communications, as a way to carry
branded content to audiences in a targeted manner. Where possible,
mobile advertising and other forms of brand engagement across IM
platforms will become a dominant feature of digital plans.
While it will take time to become the new normal for brands, in 2014 there
will be a few campaigns across Asia-Pacific that will reveal the true power
of these mobile networks for brands in the region.
7. WE Studio D APAC
Social Care
5 Social Customer
Relations &
2014 Digital Trend # 5
Service
In 2014 we will see more consumer-driven agenda and purpose
marketing. Brands will continue to struggle to cope with customer
reactions in real-time. Social CRM will at last become truly meaningful
in the context of the allied growth in big-data systems, predictive
analysis modeling for brands, and social-driven e-commerce.
The much-overused and hyped concept of “Online Reputation
Management” will find few takers in 2014 – instead, “Social Care” will
be the new mainstream of service-lead communications; only a lot
smarter, more insightful and linked inextricably to the traditional CRM
and customer loyalty solutions of brands and businesses.
8. WE Studio D APAC
6 Digital’s New
Normal:
2014 Digital Trend # 6
Omni-Channel
The new year will witness omni-channel, transmedia campaigns as
the new paradigm in how communications and marketing works.
Importantly, multi-channel campaigns will be mapped against how
consumers consume branded content to make decisions and form
opinions around brand consideration, advocacy and purchase.
This new process for campaign development will be a triumph for
communications and marketing ROI.
9. WE Studio D APAC
7 Communications
Creates
2014 Digital Trend # 7
Commerce
As brand marketplaces across platforms mature to the point of no
differentiation in any feature other than pricing and branding, brand
communications will take its rightful place as a key differentiator and
driver of commerce across platforms.
Technology-aided interventions will get stronger through compelling
storytelling that delivers brand, customer experiences and targeted
product content more seamlessly.
10. WE Studio D APAC
8 Hybrid Teams
2014 Digital Trend # 8
Birds of the same feather flock together. Well, not really! Marketing
and communications teams within organizations and agencies
across Asia-Pacific will become hybrid in 2014 – to bring in
diverse skillsets while collaborating across the development of
transmedia, omni-channel brand campaigns.
On one hand, this will mean that specialized agencies will come
together more often to collaborate at campaign ideation stage.
On the other, integrated agencies will invest to acquire the
skillsets of specialized agencies in an attempt to deliver to the
promise of full-service offerings across a complex, increasingly
fragmented digital landscape.
11. WE Studio D APAC
1. Campaign Development
2. Creative Services
3. Digital Strategies
4. Measurement Solutions
5. Consumer Insight
6. Market Intelligence
7. Digital Advertising
8. Digital Training