To rebrand Czechia to: 1) Put it on travelers' shortlist of planned destinations beyond associations with just beer, Prague, and beautiful women. 2) Support sustainable growth of the country's tourism industry. 3) Increase the perceived quality of Czechia as a tourist destination through destination branding around its tourism, exports, people, heritage, governance, and investment opportunities.

1. How to brand a country you really don‘t care
about

3. In a situation like this,
who needs destination branding?

5. REBRANDING CZECHIA: THE OBJECTIVES
To put Czechia on the shortlist of planned tourist destinations
Connect Czechia to a set of mental associations – beyon beer, Prague,
and stunning girls
To support sustainable growth of the toursit industry in Czechia
To increase the perceived quality of Czechia as a tourist destination

6. CZ

7. Tourism Exports/brands
People Governance
Národní značka
Heritage Investment & immigration
According to Simon Anholt

8. h"p://www.youtube.com/watch?v=6XaeKweYFvU

11. CZECHIA?