Nhat Pham explains how to use Social Media and Digital Marketing to win the battle for Qualified Candidates at the 2015 National Independant Staffing Association.

1. #ICLive
Winning the Battle for Qualified Candidates:
in a Digital World
2015 Charleston, SC
#NISA2015
Online Media
Strategist | Author | Speaker
@NhatPham

2. #ICLive
Background
 Refugee from Vietnam
 Sales & Marketing
 Been in Internet
since 90’s
 Technology “Nut”
 Love People
Phamily Guy

3. #ICLive
Today’s Path
 Understanding Online Path
 Be R.A.W.
 Be Enchanting
 EUB
 #FAIL
 Case Studies
 Next Steps

4. #ICLive
Digital Footprint Paths
____________

5. #ICLive
Digital Footprint Paths

6. #ICLive
Mobile

7. #ICLive

8. #ICLive
Social Networking
Definition - Internet-based tools/sites for sharing and discussing
information among human beings. The term most often refers to
activities that integrate technology, _________ interaction, and the
construction of words, pictures, videos and audio. This interaction,
and the manner in which information is presented, depends on the
varied perspectives and ”____________" of shared meaning among
communities, as people share their stories and experiences.
Social
building

9. #ICLive
What’s the Result
 - Everybody is a publisher / __________
 - More “_________” vs. “pull”
 - Conversations with or with out YOU
 - Communication happens “real-time”
 - The Rise of _________ Brands
9
citizen journalist
push
Personal

10. #ICLive
Be Enchanting

11. #ICLive
5 F’s of Brand Success
 ____________
 Factual
 Funny
 Famous
 _____________
11
Fractious
First

12. #ICLive
Be Enchanting

13. #ICLive
Offline, Online…

14. #ICLive
Ask YOUR Tribe
Top of Mind

15. #ICLive
Great Social Brands (Personal)

16. #ICLive
Relationships

17. #ICLive
Connect the Dots

18. #ICLive
Add Value
Context is Currency

19. #ICLive
Work 2.0

20. #ICLive
Listen Louder

21. #ICLive
Friends lists (Social CRM)

22. #ICLive
Mission
22

23. #ICLive
Market
23

24. #ICLive
Message
24

25. #ICLive
Method
25

26. #ICLive
Metrics

27. #ICLive
Metrics

28. #ICLive

29. #ICLive

30. #ICLive
What Should We Measure Online?
 Following
Likes, Followers, ____________
 Engagement
 Blog Comments
 Mentions
 Traffic & ___________Leads
Shares

31. #ICLive
Be Elite, Unique or Boutique

32. #ICLive
Be Elite

33. #ICLive
Be Unique

34. #ICLive
Be Boutique

35. #ICLive
EUB Trifecta

36. #ICLive
Tell Your Story. Share Your Passion.
Serve the World.

37. #ICLive
Tell Your Story. Share Your Passion.
Serve the World.

38. #ICLive
Tell Your Story. Share Your Passion.
Serve the World.

39. #ICLive
Tell Your Story. Share Your Passion.
Serve the World.

40. #ICLive
Digital Footprint Paths

41. #ICLive

42. #ICLive
 Traditional Media ____ New Media
 Understanding Goal
 KLT
 Creating Your Funnel
 Call-to-Action
 _____________
vs
Follow up

43. #ICLive

44. #ICLive
Social Networking Rule

45. #ICLive
Online Funnel
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
Awareness
Consideratio
n
Conversion
Preference
Loyalty
Advocacy
Word-of-Mouth

46. #ICLive
Consideration Funnel
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
Traffic
Call-to-action
Engagement
Interaction
Action 1
Action 2

47. #ICLive
Hi-Tech Hi-Touch

48. #ICLive 48
C Level SUCCESS™
Connect with customers, clients, colleagues
 Link to them on all sites
 Use Multiple modalities
 Give them a reason to connect
Cultivate Common Cause
 Find your why
 It doesn’t have to be warm & fuzzy
 Connect to them on emotional level
Create a Community
• Like-minded people
• Get engagement
• You have a “Tribe”

49. #ICLive

50. #ICLive
Getting Your Message Out
 Build Out Your Networks
 Aggregate Content
 Write White Papers
 Post Blog Entries
 Comment
 Create __________ Content
i.e. Videos, Infographs, Slideshares
Compelling

51. #ICLive
Advanced Strategies
 Blog
 Use Videos
 Cross-Pollinate
 Aggregate Content
 Join ______________
 Create Your ________
Groups
Tribe

52. #ICLive
Video Blogs/Networks
More Engaging
More Descriptive
“Equal” Platform
Organically ______ _________
Build Your Brand
Raise SEO

53. #ICLive
SEO Factor

54. #ICLive
 Takes
Time/Resources
 ______ a Community
 Find Fit for You
May Need Help
Realities
Build

55. #ICLive
Keys
 Build Relationships
 ____________
 Have a Plan
 Just Start
 Call to Action
Add Value

56. #ICLive
Next Steps?
 What are your 5M’s?
 Who Do you need to involve?
 What is your One Thing?
Can you do it? ...

57. #ICLive
Nhat Pham
npham@successwerks.com
804.708.7637
SuccessSecrets.TV
Contact
in/NhatPham
/NhatPham
Gplus.to/NhatPham
@NhatPham