Hardywood Brewery was unhappy with homemade videos that lacked polish and hired a professional videographer, but the resulting videos were too staged. They sought a more down-to-earth approach to document the launch of their SB604 lager presented by the Virginia governor. SUCCESSWERKS created a fast-paced, edgy video using different camera angles and modern techniques to tell the SB604 story and showcase Hardywood's character, which received a positive response on social media.