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1. #DigitalRVA
Winning the Battle for Qualified Candidates:
in a Digital World
2015 Charleston, SC
#NISA2015
Online Media
Strategist | Author | Speaker
@NhatPham
Richmond, VA
#DigitalRVA @NhatPham
Online Media
Strategist | Author | Speaker
Social Media Must
5. #DigitalRVA
Social Networking
Definition - Internet-based tools/sites for sharing and discussing
information among human beings. The term most often refers to
activities that integrate technology, _________ interaction, and the
construction of words, pictures, videos and audio. This interaction,
and the manner in which information is presented, depends on the
varied perspectives and ”____________" of shared meaning among
communities, as people share their stories and experiences.
Social
building
6. #DigitalRVA
What’s the Result
- Everybody is a publisher / __________
- More “_________” vs. “pull”
- Conversations with or with out YOU
- Communication happens “real-time”
- The Rise of _________ Brands
6
citizen journalist
push
Personal
7. #DigitalRVA
5 F’s of Brand Success
____________
Factual
Funny
Famous
_____________
7
Fractious
First
28. #DigitalRVA
What Should We Measure Online?
Following
Likes, Followers, ____________
Engagement
Blog Comments
Mentions
Traffic & ___________Leads
Shares
38. #DigitalRVA38
C Level SUCCESS™
Connect with customers, clients, colleagues
Link to them on all sites
Use Multiple modalities
Give them a reason to connect
Cultivate Common Cause
Find your why
It doesn’t have to be warm & fuzzy
Connect to them on emotional level
Create a Community
• Like-minded people
• Get engagement
• You have a “Tribe”
40. #DigitalRVA
Getting Your Message Out
Build Out Your Networks
Aggregate Content
Write White Papers
Post Blog Entries
Comment
Create __________ Content
i.e. Videos, Infographs, Slideshares
Compelling