The document outlines the elements of effective website management, emphasizing user experience, content strategy, and the importance of balancing user needs with business objectives. It discusses the benefits of using open-source software and provides a copywriting formula to enhance communication with potential clients. Additionally, it offers insights on optimizing website traffic through Google Analytics and tips for creating a marketable website that attracts and retains the ideal audience.

1. Elements of Effective
Website Management

2. Is Your Website just an Online Billboard??

3. Is it the heartbeat of your Online Marketing??

4. Your Website
Elements
Of Effective
Website
Management

5. User
Experience
Architecture
Content
Management
System
Copywriting Keywords
On page
Design
Responsive
Design
SEO
Content
Strategy
Google
Analytics
Website
Traffic

6. 1

9. 2

10. Three circles of information architecture’ as
content, users and context of use:
The end goal of information architects is to
come up with a structure / design that
balances the users’ desires with the business’s
needs.

11. 3

12. 7 Reasons to Choose
①Open Source Software
②Easy to Install
③Great Themes
④Plugins
⑤SEO
⑥Simple CMS (updating)
⑦Expandable and Adaptable

13. 4

14. Does your website provide an optimal viewing experience?
Is there an ease of reading and navigation with a minimum
of resizing, panning, and scrolling — across a wide range of
devices (from desktop computer monitors to mobile
phones)?
What % of your readers view your website in each format?

15. 5
“Just because you have the software doesn’t
make you a designer” Roy West

16. “Just because you have the software doesn’t
make you a designer” Roy West

17. 6

18. Copywriting Formula

19. Word Test

20. Here’s the first attempt: 22 words
Helping you to clearly focus on the who, what, how and when of attracting new
clients and building relationships with current clients.
My second attempt: 18 words
Helping you to clearly focus on the who, what, how and when of attracting clients
and building relationships.
What I went with: 15 words
Focusing you on the who, what, how & when of attracting clients and building
relationships.

21. Spend 15 minutes today reading just one page
of your website.
Be honest – what stood out to you?
①Was it all about you, your business and how good you are?
②Was it over-complication, stuffed with industry jargon?
③ Did it poorly communicate the benefits and over-emphasis the features?
④ Did you ask the reader to take action?
Writing fails for many reasons. Especially when you write for a sale.
If you want the phone to ring, you must engage your audience.

22. 7

23. 8

25. Special Offer: Weekly Moz Report,
track you and your competitions … $25pm

26. 9

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28. 10

30. 11

34. 3 Reasons to Use GA
① Marketing Campaign Optimisation
② Website Useability Optimisation
③ Target Audience Optimisation

35. 6 steps to a Marketable Website
① How will you attract traffic to your site?
② Are you attracting your ideal client?
③ What questions will the visitors have?
④ Do I answer these questions before they are asked?
⑤ What do you want your ideal client to do?
⑥ How do you get them to come back? (Social Media | Blog Subscription)