2. Why Sweden is 10 years ahead of
everyone else

3. Why Finland is 10 years ahead of
everyone else

4. Mikä mättää?

6. “Having a personal relationship with agency
creative is conducive to doing the best work”
- Heineken CMO Alexis Nasard

8. Pienet tiimit

10. “Innovation isn’t everything.
Emotion is everything.”
- Masa Kawamura, Party

12. “Better done than perfect”
- Facebook

13. =

14. Mikä mättää?
Ei kun ihan oikeasti, mikä mättää?

15. 20 / 80

16. 80 / 20

18. “The worst culture you can ingrain within a business is
an atmosphere of saying yes to everything. When you
are debating a new idea, those who disagree are crucial
to getting the right result in the end.”
- Richard Branson

19. Kyllä on suomen kielen kaunein sana.
Käytä sitä.

31. “Amazing is always on the other side of yes.”
- Ben Jones, Google CD

34. Ota oppia Meksikolaisilta
huumeparoneilta.

40. Ei mainoksia, kiitos.

42. 93% brändeistä ei tuo arvoa ihmisten elämään.
- Havas Media Group

43. “Maximum growth and high ideals are not
incompatible. They're inseparable.”
- Jim Stengel, ex global head of marketing, Procter & Gamble

44. THE MO R E P E O P LE C AR E AB OU T YOU ,
THE MO R E V ALUAB LE Y OU B E C OME
The ‘Stengel Fund’ are the 50 brands around the world with the highest levels of consumer bonding as measured by Millward Brown’s Equity Database
1-00
-100.0%
0.0%
100.0%
200.0%
300.0%
400.0%
Stengal Top 50
1-01 1-02 1-03 1-04 1-05 1-06 1-07 1-08 1-09 1-10 1-11
S&P 500
382.3%
-7.9%

45. Kurkota kuuhun.

46. 10 x muutos, ei 10% muutos.