1. How to Dare to Renew
a strong Concept.

2. the Foundation.

3. To create We shall offer
a wide range of
a better well designed,
functional home
everyday furnishing products
life for at prices so low
that as many
the many people as possible
will be able to
people. afford them.

4. VALUES AND BELIEVES

5. HONESTY
SURPRISES
INSPIRATION
SIMPLICITY
AFFORDABILITY
EVERYONE DESERVES TO HAVE A BEAUTIFUL HOME AND
STILL HAVE MONEY LEFT OVER FOR OTHER THINGS IN LIFE

6. Everyday Life at Home

7. The How.

8. WHY?

9. Doing it a Different Way.
”By refusing to accept a pattern simply because
it is well established, we make progress”
Ingvar Kamprad

10. WHAT IF?

11. Only while sleeping one makes no mistakes.
”The fear of making mistakes is
the root of bureaucracy and the enemy of development”
Ingvar Kamprad

12. The Approach.

13. Building from our Strengths

25. Renew!

29. Thank You!