Nike and Apple have partnered together on various fitness-focused projects. They first collaborated on the Nike+iPod Sport Kit in 2006, which allowed runners to sync their music to a wireless sensor on their shoes. More recently in 2016, Apple and Nike launched the Apple Watch Nike+, a special edition Apple Watch designed for runners with Nike-branded bands and watch faces. The Apple Watch Nike+ allows runners to track metrics like pace, distance, and route directly from their wrist without needing an iPhone. Both companies benefit from this partnership by leveraging their respective strengths in athletic apparel/footwear and wearable technology.

1. NIKE &
Apple
partnership
Sophia Feliz F. Fabella

2. NIKE
Nike is known for being the largest
athletic apparel company with its
footwear, apparel and equipment products.
Nike employs over 76,000 people
worldwide.
majority of nikes product are
manufactured by independent contractors
and sold directly within its consumers
through retail stores of outlet and
digital platforms.
Nike's marketing campaigns often sell the
emotional benefits of their products,
making you feel like wearing their shoes
will help you live healthier and find
your own greatness.

3. Apple
Apple is a prominent hardware and software
best known for its series and personal
computers.
Apple success goes beyond its product.
apple excels in their user experience and
customer service.
Because of their successful customer
relationships, apple users are connected to
the brand as a love mark, and the company's
brand perception has become number among
the brands in the world.
Apple is dedicated to the empowerment of
man - to making personal computing
accessible to each and every individual so
as to help change the way we think, work,
learn and communicate.

4. Partnership Details
Nike and apple have entitled as one of
the best brand partnerships in terms of
value, both company have strategically
bought into their respective markets.
Nike was able to use the partnership with
apple to deliver a high quality app
without having in- house experienece with
app development, measure, record and
analyze data on a smart connected device.

5. Nike + Ipod Sport Kit:"Tune your run"
Tune your run is the first slogan for nike and apple collaboration. And
their desire is to evaluate together music and sports to a new level of
performance. This sport kit contains a wireless sensor attachments to a
running shoes and receiver for connection with an ipod nano player.

6. Apple Watch Nike+
Apple watch nike + is the ultimate tool for anyone who runs, pairing
exclusive with nike sport bands with apple watch series.
The move targets are the growing number of athletes using wearables,
including smartwatches such as the apple watch, to monitor their activity.
It is the ultimate companion for those with a passion for running, whether
they're emerging runners or marathon veterans.

7. Features & Advantages
Apple watch Nike+ features a built-in GPS track pace,
distance, route, so users can run without an Iphone.
Metrics are easy to read and it is water resistant.
Its nike sport band is crafted from the same strong,
flexible fluoroelastomer as the original apple watch
sport band.
Apple watch nike+ features two exclusive watch faces
inspired by Nike's iconic style that can be easily
personalized with useful apps like activity rings,
heart rate, stopwatch and weather, helping their
target to stay informed at a glance.
its advantage is that it included the nike+ run club
where it offers daily motivation through smart run
reminders, challenges from friends and even alerts
informing when the weather is right to get outside.

9. Work Cited
Apple. “Apple and Nike Launch the Perfect Running Partner, Apple Watch
Nike+.” Apple Newsroom, 27 Jan. 2022, www.apple.com/newsroom/2016/09/apple-
nike-launch-apple-watch-nike.
“How Nike Makes Money: Most Revenue Is Generated by Footwear Sales.”
Investopedia, 8 Jan. 2021,
www.investopedia.com/articles/markets/080415/how-nike-nke-makes-its-
money.asp.
Meyer, Jack. “History of Nike: Timeline and Facts.” TheStreet, 28 Nov.
2019, www.thestreet.com/lifestyle/history-of-nike-15057083.
Sanni, Hakeem. “CREATIVE LOVE STORY: APPLE and NIKE PARTNERSHIP.” Linkedin,
11 Sept. 2018, www.linkedin.com/pulse/creative-love-story-apple-nike-
partnership-oduntan-omobowale-sanni.
“What Is Nike’s Mission? | Nike Help.” Nike, www.nike.com/help/a/nikeinc-
mission. Accessed 7 Feb. 2022.

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