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CORPORATE
PHILANTHROPY AND
SOCIAL MOBILITY
NIK MILLER
NIK.MILLER@YORK.AC.UK
TRENDS IN CORPORATE
PHILANTHROPY
Committee Encouraging Corporate Philanthropy, CECP (2013)
Median Giving as a % of Pre-Tax Profit
TRENDS IN CORPORATE
PHILANTHROPY
47%
43%
36%
78%
49%
38%
42%
45%
48%
61%
All companies
Consumer discretionary
Consumer staples
Energy
Financials
Health Care
Industrials
Information technology
Materials
Utilities
Direct cash Foundation cash Non cash
CECP (2013)
TRENDS IN CORPORATE
PHILANTHROPY
Which stakeholder group is most influential in deciding whether to expand your
company’s community investment?
36%
0%
10%
20%
30%
40%
Employees Customers Board of
Directors
Shareholders Nonprofit /
Community
Leaders
Media
CECP Board of Boards Roundtable (2014)
TRENDS IN CORPORATE
PHILANTHROPY
CECP (2013)
Over one third of companies allocate more than half their corporate
philanthropy to one targeted programme. The majority of programmes support
health or education
What is
corporate
philanthropy
for?
Social
Impact
Business
Benefits
Corporate
Alignment
MEASURING SOCIAL
IMPACT
CECP (2013)
MEASURING SOCIAL
IMPACT
Collaborative models of impact measurement
Formal
Impact
Evaluation
Outcome
Measurement
Formative
Evaluation
EVIDENCE
COST
BUSINESS BENEFITS OF
CORPORATE PHILANTHROPY
• Correlation between philanthropic giving and revenue
Lev, Petrovits and Radhakrishnan (2009)
• Employee engagement and recruitment
Bhattacharya, Sen and Korschun (2008); Jones (2007)
• Customer loyalty
Cone Corporate Citizenship Study (2013)
• PR protect and repair
Godfrey, Craig Merrill, and Jared Hansen (2009)
• Innovation and Growth Opportunities
Holmes and Noir (2007); McKinsey & Company (2009)
CONCERN WITH THE TALENT
PIPELINE
17th Annual PWC Global CEO Survey:
Fit for the Future
How concerned are you about the following potential economic and policy/business threats to your
organisation’s growth prospects?
(availability of key skills)
And only 34% CEOs state that
Their HR departments are
sufficiently prepared to make the
necessary changes…
BUSINESS BENEFITS OF
CORPORATE PHILANTHROPY
Additional Benefits of Investing in Social Mobility:
• It’s a hot policy
• Talent pipeline (take an active role in
generating and shaping)
• The researched advantages of a diverse
workforce

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Nik Miller presentation Unite Foundation Summer Reception July 2014