This document summarizes key findings from the 2014 TRENDS Financial & Operational Excellence Survey of 331 association executives. It finds that operational and strategic planning and member engagement are top priorities in 2014. Larger associations are more likely to grow staff, while technology and member retention initiatives will see less spending growth. Most associations get less than half their budget from dues. Annual meetings and advertising remain top non-dues revenue sources. Adoption of engagement tracking technology is increasing.