SlideShare a Scribd company logo
Nigel Wright  Employer Branding
Employer Branding what does it mean? ,[object Object],[object Object],[object Object],[object Object]
Why should we care?
Changes in Recruitment trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a buyers market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey results
Background to survey ,[object Object],[object Object],[object Object],[object Object],[object Object]
EMPLOYER BRANDING – 3 STAGES. Firm develops their ‘value proposition’ Firm markets its ‘value proposition’  externally  (prospective candidates, agencies, etc) Firm markets its ‘value proposition’  internally
Employer Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employer Branding – top line results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceived organisational prestige and fit ,[object Object],[object Object],[object Object],[object Object]
Realistic job previews and met expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological contract ,[object Object],[object Object],[object Object],[object Object]
Organisational Commitment ,[object Object],[object Object],[object Object],[object Object]
Employer Branding Commitment continuance Life Satisfaction Realistic Job Preview HOW   DOES EMPLOYER BRANDING WORK?  Perceived Organisational ‘Fit’ Organisation-based  Self-Esteem
Organisational identification ,[object Object],[object Object],[object Object]
Organisational Support ,[object Object],[object Object],[object Object],[object Object]
Organisational based self esteem (OBSE) ,[object Object],[object Object]
Employee growth need strength (EGNS) ,[object Object],[object Object],[object Object]
Leadership ,[object Object],[object Object],[object Object],[object Object]
Quit Intent ,[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
What can companies do to help themselves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you can do - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
candidate engagement – tailored information packs
candidate engagement – micro sites
 
 
 
 
Any questions? [email_address]

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Nigel Wright Employer Branding Research