Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. SIMON KEMP • we are social• MAY 2012
FACEBOOK SOUTHEAST ASIA
WE ARE SOCIAL’S GUIDE TO ALL THE KEY NUMBERS

2. we are socialwe are social
THAILAND:
FACEBOOK
VIETNAM:
ZING
MALAYSIA:
FACEBOOK
INDONESIA:
FACEBOOK
SINGAPORE:
FACEBOOK
PHILIPPINES:
FACEBOOK
JAPAN:
TWITTER
SOUTH KOREA:
CYWORLD
TAIWAN:
FACEBOOK
27M
12M
2.7M
14M
46M
INDIA:
FACEBOOK
CHINA:
QZONE 531M
7M
30M
12M
25M
3.8M
HONG KONG:
FACEBOOK
1.2M
SRI LANKA:
FACEBOOK
2.4M
BANGLADESH:
FACEBOOK6M
PAKISTAN:
FACEBOOK
ASIA SOCIAL NETWORKING USERS
MAY
2012
42M
FACEBOOK
OTHER PLATFORM
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL SINGAPORE. FIGURES REPRESENT THE LATEST SITE-REPORTED NUMBER OF REGISTERED USERS FOR THE LARGEST SOCIAL
NETWORK IN EACH COUNTRY, AS OF MAY 2012. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT HTTP://WEARESOCIAL.SG, OR CONTACT US ON TWITTER: @WEARESOCIALSG

3. we are social
193,025,000
TOTAL NUMBER OF MONTHLY ACTIVE
USERS OF FACEBOOK AROUND ASIA:
SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012

4. we are social SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012
# COUNTRY
ACTIVE MONTHLY
FACEBOOK USERS
30-DAY
GROWTH
# COUNTRY
ACTIVE MONTHLY
FACEBOOK USERS
30-DAY
GROWTH
01 INDIA 45,825,620 20% 13 BANGLADESH 2,411,180 14%
02 INDONESIA 42,272,040 4% 14 NEPAL 1,396,740 8%
03 PHILIPPINES 27,088,320 1% 15 SRI LANKA 1,200,360 7%
04 THAILAND 14,035,780 9% 16 CHINA* 510,920 4%
05 MALAYSIA 12,129,800 3% 17 CAMBODIA 497,700 21%
06 TAIWAN 11,889,940 7% 18 MONGOLIA 394,820 67%
07 JAPAN 8,700,080 66% 19 BRUNEI 225,200 0%
08 SOUTH KOREA 7,026,120 57% 20 MACAU 195,580 -6%
09 PAKISTAN 6,423,800 17% 21 LAOS 164,120 50%
10 VIETNAM 4,028,060 39% 22 MALDIVES 121,620 6%
11 HONG KONG 3,750,180 -2% 23 BHUTAN 67,880 8%
12 SINGAPORE 2,669,140 3%
FACEBOOK USERS AROUND ASIA BY COUNTRY

5. we are social
2,669,140
MONTHLY ACTIVE USERS OF
FACEBOOK IN SINGAPORE:
SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012

6. we are social
51.5%OF SINGAPORE’S POPULATION
USES FACEBOOK EACH MONTH
SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012

7. we are social SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012
MALE:
51%
FEMALE:
49%
18-24:
26%
13-17:
11%
25-34:
33%
35--44:
18%
45-54:
8%
55-64:
3%
65+:
2%
FACEBOOK DEMOGRAPHICS IN SINGAPORE
AGE DISTRIBUTION
GENDER SPLIT

8. we are social SOURCE: FACEBOOK DATA, AS CITED BY SOCIALBAKERS. DATA CORRECT AS AT 18 MAY 2012
# FAEBOOK PAGE ‘LIKES’
01 LAMC PRODUCTIONS 237,145
02 JUSTIN NG PHOTOGRAPHY 231,638
03 BLACKBERRY SINGAPORE 206,189
04 STARBUCKS SINGAPORE 169,196
05 KFC SINGAPORE 159,405
06 SINGAPORE AIRLINES 159,110
07 SINGTEL 114,397
08 PIZZA HUT SINGAPORE 112,922
09 MDIS 112,266
10 GARENA SINGAPORE 103,231
BIGGEST FACEBOOK PAGES IN SINGAPORE, MAY 2012

9. we are social
80%
OF SINGAPOREAN INTERNET USERS
ACCESS THE WEB ON A DAILY BASIS
SOURCE: NIELSEN

10. we are social
97%
OF SINGAPOREANS AGED 15-19
REGULARLY ACCESS THE INTERNET
SOURCE: NIELSEN

11. we are social
7 HOURS
ON SOCIAL MEDIA
SITES EACH WEEK
SINGAPOREAN WEB USERS
SPEND MORE THAN
SOURCE: TNS DIGITAL LIFE

12. we are social
VS
25AVERAGE HOURS SINGAPOREAN
NETIZENS SPEND USING
THE INTERNET EACH WEEK
12AVERAGE HOURS SINGAPOREAN
NETIZENS SPEND WATCHING
BROADCAST TV EACH WEEK
SOURCE: MILLWARD BROWN DYNAMIC LOGIC

13. we are social
25,000,000
HOURS EACH MONTH WATCHING
ONLINE VIDEO CONTENT
SINGAPOREANS SPEND OVER
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11

14. we are social
32,500 YEARS
WATCHING ONLINE VIDEO EVERY YEAR
THAT EQUATES TO ROUGHLY
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11

15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, COCA-COLA,
NESTLÉ, ADIDAS, HEINZ, AND DIAGEO.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 9146 5356, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT HTTP://WEARESOCIAL.SG/

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Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
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