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TRADITION & CULTURE:
The population of Nicaragua, approximately 6 million, is multiethnic. The biological
diversity, warm tropical climate, and active volcanoes make Nicaragua an increasingly
popular tourist destination. Exactly 41% of the population lives in rural areas, with 59%
living in urban areas. There is a large sense of pride from the people of Nicaragua. Their
national anthem starts with “Hail to thee, Nicaragua” which celebrates its victory of
independence from the powers that controlled them for multiple centuries. The nation
of Nicaragua was and still is suffering from the aftermath of the Civil War of 1980 and
Hurricane Mitch, which left them in devastation and extreme poverty.
THE PROBLEM:
In October of 1998, Hurricane Mitch was recognized as the second deadliest Atlantic
hurricane on record. After the hurricane struck there were an estimated 3,800 dead,
7,000 missing, 2 million directly affected, and 500,000-800,000 left homeless.
Thousands of people now live in shelters only made of scrap metal, plastic bags, sticks,
EXECUTIVE SUMMARY
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and whatever else they can find in the garbage that surrounds them. With no other
place to go their home became a garbage heap locally known as the ‘circle of death,’ an
area between the dump, a cemetery, and a sewerage plant. Diseases like bacterial
diarrhea, cholera, hepatitis A, and typhoid fever have arisen because of unsanitary
conditions and lack of clean water and medical help. There is approximately 1 doctor for
every 3,000 people in the country. There is approximately only one hospital bed per
1,000 people. The people are still waiting and pleading for help from the government
since the hurricane, but help still hasn’t arrived.
THE SOLUTION:
OEW needs increased brand awareness through social media and fundraising
campaigns to sustain and expand their current programs. Social media is a must have
for all non-profit organizations. It helps them get noticed and sustain a loyal following.
Social media can let fans or supporters know what the organization is up to. The
ministry could better reach its full potential if it were to increase the number of social
media platforms they are using, post to the social media platforms that they have more
regularly, and increase the amount of emotionally grabbing posts they make. This will
ultimately enable the launching of multiple campaigns that spread awareness of the
cause and selling of brand products; this will translate into increased amounts of steady
funders and people willing to get involved. Team Nicaragua designed t-shirts and a
mug which can be used as a fundraising method for the organization. Brochures were
also designed in order to increase organizational awareness and to put information in
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the hands of potential donors and volunteers. Finally, donor levels were created with
different sponsorship levels and benefits. This will encourage individual and group
partnership and open up opportunities for more funding.
FUNDING REQUIREMENTS:
The suggested budget provided in this segment is for: Social Media, the construction of
houses in Nicaragua, Brochures for congregational fundraising, and T-shirts for their
individual donor based fundraising. The cost for social media is usually small to non-
existent. In the case of On Eagles Wings, the social media budget needed and allotted is
zero dollars. In-kind budget may be inclusive in the plan, but will not matriculate any
cost. One of On Eagles Wings Ministries is the construction ministry. Concrete and brick
homes are made for people in need within the community. The typical cost of building a
home for On Eagle’s Wings is $5,500.00 with the estimated cost of materials being
$5,496.60. Labor is in-kind. Brochures will enable On Eagle’s Wings to put information
in the hands of potential donors and partners. Team Nicaragua suggests ordering 1,000
brochures to begin, which will cost $311.99 and includes free shipping. Brochures can be
sent upon request and more can be ordered as supplies run low; free shipping is
included on orders over $39.99. Team Nicaragua designed two t-shirt logos. This t-shirt
campaign will fund the medical team prescription program; the cost is $5 per
prescription. We will charge $20 per-shirt the average cost of production for a shirt is
$3.24 when ordered in bulk. Each t-shirt purchase will provide the cost for a minimum
of 3 prescriptions.
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Nicaragua, officially the Republic of Nicaragua, is the largest country in the
Central American isthmus, bordering Honduras to the North and Costa Rica to the
South. The Pacific Ocean lies to the West and the Caribbean Sea to the East. The
country's physical geography divides it into three major zones: Pacific lowlands; wet,
cooler central highlands; and the Caribbean lowlands. On the Pacific side of the country
are the two largest fresh water lakes in Central America—Lake Managua and Lake
Nicaragua. Surrounding these lakes and extending to their northwest along the rift
valley of the Gulf of Fonseca are fertile lowland plains, with soil highly enriched by ash
from nearby volcanoes of the central highlands.
The Spanish Empire conquered the region in the 16th century. Nicaragua
achieved its independence from Spain in 1821. Since its independence, Nicaragua has
undergone periods of political unrest, dictatorship, and fiscal crisis—the most notable
causes that led to the Nicaraguan Revolution of the 1960s and 1970s. Nicaragua is a
representative democratic republic, and has experienced economic growth and political
stability in recent years.
CULTURE
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The population of Nicaragua, approximately 6 million, is multiethnic. Its capital,
Managua, is the third-largest city in Central America. Segments of the population
include indigenous native tribes from the Mosquito Coast, Europeans, Africans, Asians,
and people of Middle Eastern origin. The main language is Spanish, although native
tribes on the eastern coast speak their native languages, such as Miskito, Sumo, and
Rama, as well as English Creole. The mixture of cultural traditions has generated
substantial diversity in art and literature, particularly the latter given the various literary
contributions of Nicaraguan poets and writers. The biological diversity, warm tropical
climate, and active volcanoes make Nicaragua an increasingly popular tourist
destination.
Life in the rural areas of Nicaragua is not always as good as life in the cities.
According to the CIA World Factbook (2013), nearly half of the population lives in rural
areas. To be exact, 41% of the population lives in rural areas, with 59% living in urban
areas (“Nicaragua: Poverty Assessment”). Due to poor political and economic structure,
Nicaragua has not performed a national census since 1971, which disables it from being
able to accurately release demographics. Spanish, English, and various indigenous
languages are spoken throughout the country. The western side of Nicaragua is
bordered by the Pacific Ocean, while the Eastern side is bordered by the Caribbean Sea.
This has made the country susceptible to hurricanes, heavy rains, and flooding.
Nicaragua also frequently experiences earthquakes and volcanic eruptions
(“Nicaragua”).
This country has been marked by inconsistency, natural disaster, and war.
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Between the 1500s and 1800s, Nicaragua’s political structure shifted from Spaniard,
Mexican, and Provinces of Central American control. In 1838, they became
independent. There is a vast sense of pride from the people of Nicaragua. Their national
anthem starts with “Hail to thee, Nicaragua” which celebrates its victory of
independence from the powers that controlled them for multiple centuries (“Countries
and Their Cultures”). Within the past thirty years, the people of Nicaragua have had to
face two separate civil wars, governmental dictatorships, and political unrest
(“Nicaragua”). It was previously stated that the nation of Nicaragua was and still is
suffering from the aftermaths of civil war and natural disaster; the Civil War of 1980 and
Hurricane Mitch.
In November of 1998, Hurricane Mitch hit the country causing massive destruction and
many lives lost. Parts of Nicaragua have yet to fully recover from the environmental
disaster; roads, electricity, and water are extremely limited. A study in 2001 found that
only one in five homes located in the rural area had electricity. Because of these
limitations, employment became scarce. Due to the lack of employment, necessities
such as: food, shelter and medical care were not accessible to the impoverished people
of Nicaragua. In this nation there is a three-tier health care system that defines the class
system. The Upper class have private healthcare and will travel outside the country for
special treatments if necessary. Health care clinics are located in the largely populated
areas leaving the rural regions (the regions that house the impoverished people of
Nicaragua) neglected. Only sixteen percent of the health budget is spent on rural health
services (countrystudies.us). This is a problem that has been left unsolved by the
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Nicaraguan government and tended to by the hands of foreign aid. From social
programs to organizations who provide basic needs for the people of Nicaragua, there
is only so much to go around. According to “Countries & Their Cultures" Nicaragua has
received substantial foreign aid from: the United States, the former USSR, and Canada,
all of whom have been concerned about stabilizing Nicaragua because of its
geopolitical positioning.
Throughout several decades, the United States has invested over $983 million in
economic assistance. United States for International Development (USAID) was
created in the early 1960’s; and it funded local programs aimed at improving regional
infrastructure. Even with the support of other nations, Nicaragua is still in a state of
poverty and exceptional need. Nicaragua has been marked with a hard past. The
struggles for independence, internal civil war, many natural disasters, foreign
dependence, and a high level of poverty have left many of the people feeling hopeless.
Despite the odds and factors stacked against them, many Nicaraguans have continued
to push towards progress and reform. Family still remains to be the center of the
culture, creating a willingness to always continue to provide and nurture. A majority of
the children are not presented with the same opportunities as the children living in
Western countries, but they make the most of what they do have. There is a need for
various freedoms to begin sweeping over the country. This is the key to the problems
that are present and the resources that have been absent. Although there is still a lot to
be done, Nicaragua has come a long way and with the right assistance and innovation,
will continue to make progress over the next decades.
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In the last decade Nicaragua has become a hub for tourism. Even with the recent
boom in tourism, Nicaragua is still one of the poorest countries in Central America. Due
to the poverty, Nicaragua’s residents encounter many problems such as: poor
economy, lack of proper housing and shelter, lack of clean water, deadly diseases, and
lack of medical care.
Economy is one of the most important factors that contribute to whether or not
a group of people or a nation becomes impoverished. Following economy, other
important factors are employment rates, cost of living and cost of medical
care/availability. In the nation of Nicaragua the economy has suffered many hits via the
elements of natural disaster and civil war. Due to unfulfilled promises to the lower class
people of Nicaragua concerning homes being rebuilt and funds being rationed out to
help families bounce back after disaster and war; poverty has increased tremendously.
When individuals do not have funds or jobs to provide a steady income, their problems
increase. They are unable to afford necessities such as: food, shelter, clothing, medical
THE PROBLEM
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care, etc. Being unable to afford basic necessities forces people to live in unfit areas, eat
foods that are not healthy, and neglect sicknesses or wounds that need to be attended
to medically. Without a strong economy and a strong employment rate the people of
Nicaragua stand are in dire need of assistance.
In October of 1998, Hurricane Mitch landed on the shores or Nicaragua. It was
recognized as the second deadliest Atlantic hurricane on record. Thousands of people
were left with nothing and still have nothing living on the margins on the city of
Chinandega, Nicaragua in what is locally known as the ‘circle of death,’ living between
the dump, a cemetery, and a sewerage plant. Thousands of people live in shelters only
made of scrap metal, plastic bags, sticks, and whatever else they can find in the
garbage that surrounds them. The people are still waiting and pleading for help from
the government since the hurricane, but help still hasn’t arrived. After the hurricane
struck there were an estimated 3,800 dead, 7,000 missing, 2 million directly affected,
and 500,000-800,000 left homeless.
Water is considered one of the most valuable natural resources in the world. In
an ideal world, everyone would have equal access to an unlimited source or safe and
clean drinking water.
“Waterborne illness is caused by recreational or drinking water contaminated
by disease-causing microbes or pathogens. Of note, many waterborne
pathogens can also be acquired by consuming contaminated food or beverages,
from contact with animals or their environment, or through person-to-person
spread” (Causes and Symptoms of Waterborne Illness).
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According to the CIA fact book, the degree of risk for infectious diseases in Nicaragua is
very high. Waterborne illnesses include: bacterial diarrhea, cholera, hepatitis A, and
typhoid fever. Infectious diseases carried throughout water supply can be linked back to
two things, poor water sanitation and lack of education on hygienic practices. 15% of
the population of Nicaragua still does not have access to an improved drinking water
source, with 32.2% of rural populations having little to no access. 47.9% of the
population does not have access to sanitation facilities (The World Factbook:
Nicaragua). This continues to add to the risk of contact with waterborne infectious
diseases. With the degree of risk being high for the residents of Nicaragua, especially in
rural communities where access to clean drinking water is not as prevalent. There is a
need for better education on proper drinking, hygiene, and sanitation practices in order
to eliminate the root of the problem.
Many dangerous diseases threaten the people of Nicaragua. The Infant
mortality rate is extremely high in the poorer reigns of the country. The high death rate
is largely due to respiratory diseases such as neonatal sepsis, congenital malformations,
and diarrhea (World Health Organization: Nicaragua). Malaria spreads quickly in the
small, indigenous populated villages and tuberculosis is common in the poorest,
medically unreachable areas. Due to the inadequate housing in poorer regions, Denque,
a mosquito-born disease affects many people. This particular mosquito thrives in the
trash-ridden zones where people are already weak from dehydration and without
protective necessities. The disease will induce symptoms of vomiting and a high fever
(nicaliving.com).
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Current medical care in Nicaragua is inadequate. There is approximately 1
doctor for every 3,000 people in the country. There is approximately only one hospital
bed per 1,000 people. Nicaragua is also prone to natural disasters. With lack of facilities
and doctors, death and extent of injury increases in these times.
Due to the poverty, Nicaragua’s residents encounter many problems such as:
poor economy, lack of proper housing and shelter, lack of clean water, deadly diseases,
and lack of medical care. These are the bigger problems that citizens can and do
encounter in their day-to-day life. In order to make the lives of Nicaraguans better,
these problems are the ones that will need to be addressed and taken care of first.
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The people of Nicaragua are facing many injustices including: extreme poverty,
malnutrition, lack of housing, and inadequate medical care. On Eagle’s Wings Ministry
has committed to meetings the needs of the people through child feeding programs,
home construction and medical clinics. In order to effectively and continually serve the
people of Nicaragua, OEW needs increased brand awareness through social media and
fundraising campaigns to sustain and expand their current programs.
Social media is a must-have for all non-profit organizations. It helps them get
noticed and sustain a loyal following. Social media can let fans or supporters know what
the organization is up to. On Eagles Wings Ministry currently has a Facebook page as
their only social media outlet. The ministry could reach its full potential better if it were
to increase the number of social platforms they are using, post to the social media
platforms that they have more regularly, and increase the amount of emotionally
grabbing posts they make.
Having a presence on more than just one social media domain is important
because different sites have different age demographics. For example, younger people
THE PLAN
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in the 16-25-age range tend to spend more time on social media sites such as Twitter
and Instagram; where as, Facebook tends to be used by an older audience in the 25-40-
age range (Marketing Charts and Business Insider). Adding new social media platforms
would help reach out to a younger demographic. According to an article by the
Stanford Sire Review, “Millennials are consistent in having a desire to see time, talent,
and dollars translate into people helped.” Increasing social media avenues can generate
new opportunities for organizational fundraising, advocacy, and volunteer
opportunities.
Posting regularly is also a vital component to any organization’s social media
plan. Posting updates regularly will help fans, supporters, and followers know what is
going on and what happens within the organization. It also gives an audience
something to look forward to and can continually keep attention on the organization.
Currently OEW’s Facebook updates are posted on average about 3 times a month.
Posting at least once a day, whether it is an organizational update or just a thought-of-
the-day message, will help to keep the organization on the forefront of the audience’s
mind. If more posts are made there is a greater chance that those posts will be shared
by the fans and seen by more potential supporters.
The HootSuite application is highly recommended for the organization to use
when implementing the plan of posting regularly and would collaborate all social media
avenues on one easy-to-use dashboard. It will allow OEW to schedule posts throughout
the week, link all social media, and update all sites from one application. It also will
produce a weekly report giving feedback and data on how OEW is doing through social
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media. Outside applications can also by synced if created (blogs, YouTube, etc.) which
will allow for easy access sharing of blog posts, videos, and updates. To help OEW
execute a social media plan, our team has created a timetable of events for the
organization to use:
Month 1: Create an account on all social media platforms such as: Twitter,
Instagram, BlogSpot, etc. Add friends and followers and maintain build great
rapport so that all accounts can function.
Month 2: Implement interactive campaigns for the social media networks and
make sure that each campaign caters to the mission of the organization. Use
outlets that will post on behalf of the organization on every social media outlet.
Be sure to monitor every social media platform and count likes, post, shares,
tweets, and followers weekly.
Month 3: Once campaigns have been implemented or introduced to the
organization’s social media world, make sure that the campaigns are
functioning and getting an appropriate response. Analyze responses and
strategize on how to improve the campaigns that are not working.
Month 4: In the event that everything is going as planned, do an analysis on your
followers/target audience. Attempt to cater to the audience to benefit the
organizations social media platforms. Create contests or ideas that highlight
members, make them feel like they are part of the mission. This will increase
shares of certain posts.
Month 5: As you receive more shares and likes and re-tweets and followers,
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make sure your brand is known and very unique. Start doing posts with your
organizational logo at the end of the post. Do a distribution of shirts with the
logo at popular public places within your group’s industry.
Month 6: Once you have created social media and brand awareness and made
your organization prominent in your area of work; start branching out. Like,
follower, and tweet with other organizations in the same realm of work. Create
relationships this will enlarge your target audience and increase your brand
awareness. It will also give the perception that your group is into collaboration.
In the event that the plan for the On Eagles Wings organization fails to be successful at
reaching individuals, a backup plan must be created. Essentially, Plan “B" must be able
to not only clean up the mess that the original plan was supposed to take care of but
clean up the failure of the original plan as well. If creating mini campaigns and
promoting On Eagles Wings doesn’t work then a strategy will be implemented as
follows: A SWAT analysis will be created, tactics will be developed from the analysis,
those tactics will then be implemented, and the backup plan evaluated. The SWAT
analysis is a report that includes the strengths, weaknesses, opportunities and threats
that this particular ministry has to deal with. Everything all be looked at with great
detail and used for the benefit of the company.
Should the social media campaigns fail to bring brand awareness to On Eagles
Wings, the SWAT analysis will give a large amount of information to help the campaign
get back on track. Using the information, we will take the strengths and highlight them
through a channel of publicity ideas. All of the programs that OEW offers will be
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broadcasted to a plethora of church groups, Christian universities, and television
channels or networks owned by Christian families or groups. Once the demographics of
people between the ages of 17-55 are reached, the problem of brand awareness will be
tended to. The next thing to do will be to reintroduce this organization to the social
media world.
Through the social media networks and platforms, the weaknesses of OEW will
be polished and presented at a different angle. The needs for volunteers, financial
support and other materials will be presented as different opportunities. The need for
volunteers will be posted to the social media networks and platforms as internships that
pay with experience or as medical missions where students are able to put into practice
the different things they have learned. The financial needs will be presented as
fundraisers that are fun and beneficial to both OEW and those who wish to donate or
take part in the organizations programs. As word of these exciting events are spread,
the campaign’s mission will be heard by the right people who fit into the target
audience of On Eagles Wing. This will reestablish a following and strengthen the image
of this group. Once all of these things have come into play and rebuilt the
organization’s brand awareness and social media progress, OEW can repeat the
timetable strategies and keep the social media platforms that have been created up-to-
date and current. The most important thing that the On Eagles Wings ministry should
do is make sure that the audience of the social media groups they have are directly
interacting.
A way this strategy of direct interaction will be performed is through questions
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and responses on the social media platforms. Questions will be created so that the
audience can share their thoughts and opinions. Once the interactions begin on the
social media outlets, OEW’s job is to respond and to do so in a timely manner. The more
the organization responds and creates conversation with an audience, the better the
statistics for donor relations will be. This has to be done in social media as well as
outside of social media so that On Eagle’s Wings can maintain a consistent and
increasing audience and donor number.
In order to help increase organizational awareness and financial contributions,
Team Nicaragua will be compiling multiple potential fundraising campaigns, each with
a different focus. OEW will have the ability to distribute these to a multitude of
possibilities depending on factors such as: age, income, and interest level. One of the
main suggested campaigns will be a tee shirt sale. Team Nicaragua will come up with
several logos specific to the different programs OEW runs (medical clinic, child
sponsorship, and feeding) and each shirt will have a set price in order to guarantee a set
amount of money back to each program. For example, a tee shirt designed for the
medical clinic will cost $20, but will pay for prescriptions for three people living in
poverty in Nicaragua. Tee shirts can be sold through the OEW website, social media,
on-site for volunteers, and at churches and other supporting organizations.
Another avenue for the ministry to grow support is by connecting with more
like-minded organizations. They can connect with more churches that give to
international religious nonprofits. OEW can also connect with religious schools by
making it a credited internship or a short mission trip experience to help work with the
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organization. They can join with interested companies that are not Christian affiliated
as well. Speaking with medical organizations about the health care ministry offered can
be beneficial in raising funds; as is talking to construction companies for their home
building ministry; meeting with farms or grocery stores in assisting the feeding
ministries is also a possibility. To keep these ideas growing and getting more
connections there needs to be a full-time resource manager position. It can be someone
already in the organization or bringing someone new in whose job is strictly organizing
and connecting OEW with various other organizations, churches, and companies that
would benefit their mission.
T-Shirts and mugs were designed by the Campaign team in order to reach a
donor pool that may only want to make a one-time donation. There is a male and
female design of shirt and each will be sold for twenty dollars. Depending on the
quantity of shirt ordered, three to five dollars will go towards production of the shirt
with the remainder of the money going to fund OEW programs. Mugs will be sold for
fifteen dollars, with three to five dollars going toward production. The sale of one shirt
can fund a minimum of three prescriptions and the sale of a mug can fund one child for
the feeding program for a month. The website can add a shop section for people to
browse, links can be posted on social media, and shirts and mugs can be brought to
churches and other events that OEW is speaking at. Team Nicaragua also created a
brochure on the organization that can be handed out at events, churches, or to
potential partners.
Team Nicaragua also put together a list of donor levels that OEW can
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implement. Each level funds specific programs that OEW does and also gives incentive
for individuals or groups to give to the organization. The first level is the “Eagle Donor”
which is $100 per month or $1,200 annually. This donor level sponsors ten kids for the
feeding program for the entire year. The benefits for the donor include: pictures and
updates on sponsored children and a t-shirt. The second donor level is the “Crown Eagle
Donor” which is $300 per month or $3,600 annually. This donor level sponsors 15
community water wells and 120 prescriptions. The benefits for the donor include:
choice of dedication plaques on each well, picture updates of communities with
completed wells, and a t-shirt. The third and highest donor level is the “Golden Eagle
Donor” which is $500 per month or $6,000 annually. This donor level builds a home for
a family, builds a wells, sponsors two children through the feeding program for a year,
and provides twelve prescriptions. The benefits for the donor include: pictures and
updates on each children, well, and home, choice of dedication plaques on the well and
home, a t-shirt, and a mug.
The goal in the end is to help On Eagles Wings Ministry with their mission of
continuing to provide services for those suffering in poverty-stricken Nicaragua. The
nonprofit organization’s many programs depend on donations from people and
volunteers to work with them. It is imperative that those are needs be targeted with
this brand awareness campaign in order for a continually successful ministry
organization.
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On Eagles Wings Ministry, like any other organization has a budget that needs to be
followed strictly in order for the ministry to remain functional. The suggested budget
provided in this segment is for: Social Media, the construction of houses in Nicaragua,
Brochures for congregational fundraising, and T-shirts for their individual donor based
fundraising.
As far as budget is concerned the cost for social media is usually small to non-
existent. The use of Internet depending upon services varies, however budget for social
media is non-existent unless, On Eagles Wings is boosting their Facebook posts or
promoting their page or purchasing likes or followers. Since this is not the case for On
Eagles Wings, the social media budget needed and allotted is zero dollars. In kind
budget may be inclusive in the plan, but will not matriculate a particular number or
amount of money or cost for anything. In Kind is known as a type of payment where
compensation is made in the form of goods and services, rather than cash. Payments in
kind are often made in the form of a concession or special privileges. In the plans and
BUDGET
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solutions internships and opportunities were mentioned. These opportunities or
services are examples of in kind payment. As far as budget is concerned in the area of
the social media plan, all that is needed is computer maintenance and upkeep. In the
nation of Nicaragua technology is hard to come by and therefore many foreign
programs are providing technology for the natives of this country. The upkeep and
maintenance of Nicaragua varies based on the areas of the nation, due to this there is
not a specified budget for this type of need
One of On Eagles Wings Ministries most important programs is the construction
ministry. Concrete and brick homes are made for deserving people in the community.
The typical cost of building a home in Nicaragua is $5,500.00, and the estimated cost of
materials is $5,496.60. The following materials are required in order to build a home:
cement blocks, steel support beams, entry door, metal roof panel, concrete bricks, and
windows (2).
Construction of homes through Home Depot pricing.
Materials Cost
Materials Cost
Cement – 60 lb. mix blocks $2,435.00
Steel Support Beams $1,297.00
Premium Steel Slab Entry Door $97.00
Metal Roof Panel $899.60
Concrete Bricks $498.00
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Windows (2) $270.00
Total $5,496.60
The On Eagle’s Wings organization can use the fundraising brochure template
distributed by Team Nicaragua to distribute to churches, organizations, and individuals.
The brochures will be color and laminated. The more brochures that are purchased, the
cheaper the price will be. Utilizing this material will put all fundraising information in
the hands of potential donors/church congregations and increase incoming funds.
Team Nicaragua suggests ordering 1,000 brochures to begin, which will cost $311.99
and includes free shipping. Brochures can be sent upon request and more can be
ordered as supplies run low. Free shipping on orders over $39.99
Brochures (for fundraising) Pricing from Staples
Quantity Price
25 $34.99
100 $119.99
250 $179.99
500 $179.99
1,000 $311.99
1,500 $335.49
2,000 $389.99
2,500 $467.99
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Team Nicaragua is doing a t-shirt campaign for on Eagles Wings. This t-shirt
campaign will fund the medical team prescription program; the cost is $5 per
prescription. We will charge $20 per-shirt the average cost of production for a shirt is
$3.24. Each t-shirt purchase will provide the cost for 3 prescriptions.
T-shirts Fundraisers
Quantity Price (Per shirt)
36+ $3.67
72+ $3.46
144+ $3.42
288+ $3.29
576+ $3.24
1008+ $3.00
2016+ $2.85
T-Shirt Designs:
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Mug Design:
The suggested budget provided in this segment is for: Social Media, the
construction of houses in Nicaragua, Brochures for congregational fundraising, and T-
shirts for their individual donor based fundraising. The budget shown in this segment is
for keeping up with current costs of projects and for new projects that will help increase
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OEWM’s following and fundraising abilities.

Nicarauga Final Paper

  • 1.
    Running Head: ONEAGLES WINGS FINAL PAPER TRADITION & CULTURE: The population of Nicaragua, approximately 6 million, is multiethnic. The biological diversity, warm tropical climate, and active volcanoes make Nicaragua an increasingly popular tourist destination. Exactly 41% of the population lives in rural areas, with 59% living in urban areas. There is a large sense of pride from the people of Nicaragua. Their national anthem starts with “Hail to thee, Nicaragua” which celebrates its victory of independence from the powers that controlled them for multiple centuries. The nation of Nicaragua was and still is suffering from the aftermath of the Civil War of 1980 and Hurricane Mitch, which left them in devastation and extreme poverty. THE PROBLEM: In October of 1998, Hurricane Mitch was recognized as the second deadliest Atlantic hurricane on record. After the hurricane struck there were an estimated 3,800 dead, 7,000 missing, 2 million directly affected, and 500,000-800,000 left homeless. Thousands of people now live in shelters only made of scrap metal, plastic bags, sticks, EXECUTIVE SUMMARY
  • 2.
    Running Head: ONEAGLES WINGS FINAL PAPER and whatever else they can find in the garbage that surrounds them. With no other place to go their home became a garbage heap locally known as the ‘circle of death,’ an area between the dump, a cemetery, and a sewerage plant. Diseases like bacterial diarrhea, cholera, hepatitis A, and typhoid fever have arisen because of unsanitary conditions and lack of clean water and medical help. There is approximately 1 doctor for every 3,000 people in the country. There is approximately only one hospital bed per 1,000 people. The people are still waiting and pleading for help from the government since the hurricane, but help still hasn’t arrived. THE SOLUTION: OEW needs increased brand awareness through social media and fundraising campaigns to sustain and expand their current programs. Social media is a must have for all non-profit organizations. It helps them get noticed and sustain a loyal following. Social media can let fans or supporters know what the organization is up to. The ministry could better reach its full potential if it were to increase the number of social media platforms they are using, post to the social media platforms that they have more regularly, and increase the amount of emotionally grabbing posts they make. This will ultimately enable the launching of multiple campaigns that spread awareness of the cause and selling of brand products; this will translate into increased amounts of steady funders and people willing to get involved. Team Nicaragua designed t-shirts and a mug which can be used as a fundraising method for the organization. Brochures were also designed in order to increase organizational awareness and to put information in
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    Running Head: ONEAGLES WINGS FINAL PAPER the hands of potential donors and volunteers. Finally, donor levels were created with different sponsorship levels and benefits. This will encourage individual and group partnership and open up opportunities for more funding. FUNDING REQUIREMENTS: The suggested budget provided in this segment is for: Social Media, the construction of houses in Nicaragua, Brochures for congregational fundraising, and T-shirts for their individual donor based fundraising. The cost for social media is usually small to non- existent. In the case of On Eagles Wings, the social media budget needed and allotted is zero dollars. In-kind budget may be inclusive in the plan, but will not matriculate any cost. One of On Eagles Wings Ministries is the construction ministry. Concrete and brick homes are made for people in need within the community. The typical cost of building a home for On Eagle’s Wings is $5,500.00 with the estimated cost of materials being $5,496.60. Labor is in-kind. Brochures will enable On Eagle’s Wings to put information in the hands of potential donors and partners. Team Nicaragua suggests ordering 1,000 brochures to begin, which will cost $311.99 and includes free shipping. Brochures can be sent upon request and more can be ordered as supplies run low; free shipping is included on orders over $39.99. Team Nicaragua designed two t-shirt logos. This t-shirt campaign will fund the medical team prescription program; the cost is $5 per prescription. We will charge $20 per-shirt the average cost of production for a shirt is $3.24 when ordered in bulk. Each t-shirt purchase will provide the cost for a minimum of 3 prescriptions.
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    Running Head: ONEAGLES WINGS FINAL PAPER Nicaragua, officially the Republic of Nicaragua, is the largest country in the Central American isthmus, bordering Honduras to the North and Costa Rica to the South. The Pacific Ocean lies to the West and the Caribbean Sea to the East. The country's physical geography divides it into three major zones: Pacific lowlands; wet, cooler central highlands; and the Caribbean lowlands. On the Pacific side of the country are the two largest fresh water lakes in Central America—Lake Managua and Lake Nicaragua. Surrounding these lakes and extending to their northwest along the rift valley of the Gulf of Fonseca are fertile lowland plains, with soil highly enriched by ash from nearby volcanoes of the central highlands. The Spanish Empire conquered the region in the 16th century. Nicaragua achieved its independence from Spain in 1821. Since its independence, Nicaragua has undergone periods of political unrest, dictatorship, and fiscal crisis—the most notable causes that led to the Nicaraguan Revolution of the 1960s and 1970s. Nicaragua is a representative democratic republic, and has experienced economic growth and political stability in recent years. CULTURE
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    Running Head: ONEAGLES WINGS FINAL PAPER The population of Nicaragua, approximately 6 million, is multiethnic. Its capital, Managua, is the third-largest city in Central America. Segments of the population include indigenous native tribes from the Mosquito Coast, Europeans, Africans, Asians, and people of Middle Eastern origin. The main language is Spanish, although native tribes on the eastern coast speak their native languages, such as Miskito, Sumo, and Rama, as well as English Creole. The mixture of cultural traditions has generated substantial diversity in art and literature, particularly the latter given the various literary contributions of Nicaraguan poets and writers. The biological diversity, warm tropical climate, and active volcanoes make Nicaragua an increasingly popular tourist destination. Life in the rural areas of Nicaragua is not always as good as life in the cities. According to the CIA World Factbook (2013), nearly half of the population lives in rural areas. To be exact, 41% of the population lives in rural areas, with 59% living in urban areas (“Nicaragua: Poverty Assessment”). Due to poor political and economic structure, Nicaragua has not performed a national census since 1971, which disables it from being able to accurately release demographics. Spanish, English, and various indigenous languages are spoken throughout the country. The western side of Nicaragua is bordered by the Pacific Ocean, while the Eastern side is bordered by the Caribbean Sea. This has made the country susceptible to hurricanes, heavy rains, and flooding. Nicaragua also frequently experiences earthquakes and volcanic eruptions (“Nicaragua”). This country has been marked by inconsistency, natural disaster, and war.
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    Running Head: ONEAGLES WINGS FINAL PAPER Between the 1500s and 1800s, Nicaragua’s political structure shifted from Spaniard, Mexican, and Provinces of Central American control. In 1838, they became independent. There is a vast sense of pride from the people of Nicaragua. Their national anthem starts with “Hail to thee, Nicaragua” which celebrates its victory of independence from the powers that controlled them for multiple centuries (“Countries and Their Cultures”). Within the past thirty years, the people of Nicaragua have had to face two separate civil wars, governmental dictatorships, and political unrest (“Nicaragua”). It was previously stated that the nation of Nicaragua was and still is suffering from the aftermaths of civil war and natural disaster; the Civil War of 1980 and Hurricane Mitch. In November of 1998, Hurricane Mitch hit the country causing massive destruction and many lives lost. Parts of Nicaragua have yet to fully recover from the environmental disaster; roads, electricity, and water are extremely limited. A study in 2001 found that only one in five homes located in the rural area had electricity. Because of these limitations, employment became scarce. Due to the lack of employment, necessities such as: food, shelter and medical care were not accessible to the impoverished people of Nicaragua. In this nation there is a three-tier health care system that defines the class system. The Upper class have private healthcare and will travel outside the country for special treatments if necessary. Health care clinics are located in the largely populated areas leaving the rural regions (the regions that house the impoverished people of Nicaragua) neglected. Only sixteen percent of the health budget is spent on rural health services (countrystudies.us). This is a problem that has been left unsolved by the
  • 7.
    Running Head: ONEAGLES WINGS FINAL PAPER Nicaraguan government and tended to by the hands of foreign aid. From social programs to organizations who provide basic needs for the people of Nicaragua, there is only so much to go around. According to “Countries & Their Cultures" Nicaragua has received substantial foreign aid from: the United States, the former USSR, and Canada, all of whom have been concerned about stabilizing Nicaragua because of its geopolitical positioning. Throughout several decades, the United States has invested over $983 million in economic assistance. United States for International Development (USAID) was created in the early 1960’s; and it funded local programs aimed at improving regional infrastructure. Even with the support of other nations, Nicaragua is still in a state of poverty and exceptional need. Nicaragua has been marked with a hard past. The struggles for independence, internal civil war, many natural disasters, foreign dependence, and a high level of poverty have left many of the people feeling hopeless. Despite the odds and factors stacked against them, many Nicaraguans have continued to push towards progress and reform. Family still remains to be the center of the culture, creating a willingness to always continue to provide and nurture. A majority of the children are not presented with the same opportunities as the children living in Western countries, but they make the most of what they do have. There is a need for various freedoms to begin sweeping over the country. This is the key to the problems that are present and the resources that have been absent. Although there is still a lot to be done, Nicaragua has come a long way and with the right assistance and innovation, will continue to make progress over the next decades.
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    Running Head: ONEAGLES WINGS FINAL PAPER In the last decade Nicaragua has become a hub for tourism. Even with the recent boom in tourism, Nicaragua is still one of the poorest countries in Central America. Due to the poverty, Nicaragua’s residents encounter many problems such as: poor economy, lack of proper housing and shelter, lack of clean water, deadly diseases, and lack of medical care. Economy is one of the most important factors that contribute to whether or not a group of people or a nation becomes impoverished. Following economy, other important factors are employment rates, cost of living and cost of medical care/availability. In the nation of Nicaragua the economy has suffered many hits via the elements of natural disaster and civil war. Due to unfulfilled promises to the lower class people of Nicaragua concerning homes being rebuilt and funds being rationed out to help families bounce back after disaster and war; poverty has increased tremendously. When individuals do not have funds or jobs to provide a steady income, their problems increase. They are unable to afford necessities such as: food, shelter, clothing, medical THE PROBLEM
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    Running Head: ONEAGLES WINGS FINAL PAPER care, etc. Being unable to afford basic necessities forces people to live in unfit areas, eat foods that are not healthy, and neglect sicknesses or wounds that need to be attended to medically. Without a strong economy and a strong employment rate the people of Nicaragua stand are in dire need of assistance. In October of 1998, Hurricane Mitch landed on the shores or Nicaragua. It was recognized as the second deadliest Atlantic hurricane on record. Thousands of people were left with nothing and still have nothing living on the margins on the city of Chinandega, Nicaragua in what is locally known as the ‘circle of death,’ living between the dump, a cemetery, and a sewerage plant. Thousands of people live in shelters only made of scrap metal, plastic bags, sticks, and whatever else they can find in the garbage that surrounds them. The people are still waiting and pleading for help from the government since the hurricane, but help still hasn’t arrived. After the hurricane struck there were an estimated 3,800 dead, 7,000 missing, 2 million directly affected, and 500,000-800,000 left homeless. Water is considered one of the most valuable natural resources in the world. In an ideal world, everyone would have equal access to an unlimited source or safe and clean drinking water. “Waterborne illness is caused by recreational or drinking water contaminated by disease-causing microbes or pathogens. Of note, many waterborne pathogens can also be acquired by consuming contaminated food or beverages, from contact with animals or their environment, or through person-to-person spread” (Causes and Symptoms of Waterborne Illness).
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    Running Head: ONEAGLES WINGS FINAL PAPER According to the CIA fact book, the degree of risk for infectious diseases in Nicaragua is very high. Waterborne illnesses include: bacterial diarrhea, cholera, hepatitis A, and typhoid fever. Infectious diseases carried throughout water supply can be linked back to two things, poor water sanitation and lack of education on hygienic practices. 15% of the population of Nicaragua still does not have access to an improved drinking water source, with 32.2% of rural populations having little to no access. 47.9% of the population does not have access to sanitation facilities (The World Factbook: Nicaragua). This continues to add to the risk of contact with waterborne infectious diseases. With the degree of risk being high for the residents of Nicaragua, especially in rural communities where access to clean drinking water is not as prevalent. There is a need for better education on proper drinking, hygiene, and sanitation practices in order to eliminate the root of the problem. Many dangerous diseases threaten the people of Nicaragua. The Infant mortality rate is extremely high in the poorer reigns of the country. The high death rate is largely due to respiratory diseases such as neonatal sepsis, congenital malformations, and diarrhea (World Health Organization: Nicaragua). Malaria spreads quickly in the small, indigenous populated villages and tuberculosis is common in the poorest, medically unreachable areas. Due to the inadequate housing in poorer regions, Denque, a mosquito-born disease affects many people. This particular mosquito thrives in the trash-ridden zones where people are already weak from dehydration and without protective necessities. The disease will induce symptoms of vomiting and a high fever (nicaliving.com).
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    Running Head: ONEAGLES WINGS FINAL PAPER Current medical care in Nicaragua is inadequate. There is approximately 1 doctor for every 3,000 people in the country. There is approximately only one hospital bed per 1,000 people. Nicaragua is also prone to natural disasters. With lack of facilities and doctors, death and extent of injury increases in these times. Due to the poverty, Nicaragua’s residents encounter many problems such as: poor economy, lack of proper housing and shelter, lack of clean water, deadly diseases, and lack of medical care. These are the bigger problems that citizens can and do encounter in their day-to-day life. In order to make the lives of Nicaraguans better, these problems are the ones that will need to be addressed and taken care of first.
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    Running Head: ONEAGLES WINGS FINAL PAPER The people of Nicaragua are facing many injustices including: extreme poverty, malnutrition, lack of housing, and inadequate medical care. On Eagle’s Wings Ministry has committed to meetings the needs of the people through child feeding programs, home construction and medical clinics. In order to effectively and continually serve the people of Nicaragua, OEW needs increased brand awareness through social media and fundraising campaigns to sustain and expand their current programs. Social media is a must-have for all non-profit organizations. It helps them get noticed and sustain a loyal following. Social media can let fans or supporters know what the organization is up to. On Eagles Wings Ministry currently has a Facebook page as their only social media outlet. The ministry could reach its full potential better if it were to increase the number of social platforms they are using, post to the social media platforms that they have more regularly, and increase the amount of emotionally grabbing posts they make. Having a presence on more than just one social media domain is important because different sites have different age demographics. For example, younger people THE PLAN
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    Running Head: ONEAGLES WINGS FINAL PAPER in the 16-25-age range tend to spend more time on social media sites such as Twitter and Instagram; where as, Facebook tends to be used by an older audience in the 25-40- age range (Marketing Charts and Business Insider). Adding new social media platforms would help reach out to a younger demographic. According to an article by the Stanford Sire Review, “Millennials are consistent in having a desire to see time, talent, and dollars translate into people helped.” Increasing social media avenues can generate new opportunities for organizational fundraising, advocacy, and volunteer opportunities. Posting regularly is also a vital component to any organization’s social media plan. Posting updates regularly will help fans, supporters, and followers know what is going on and what happens within the organization. It also gives an audience something to look forward to and can continually keep attention on the organization. Currently OEW’s Facebook updates are posted on average about 3 times a month. Posting at least once a day, whether it is an organizational update or just a thought-of- the-day message, will help to keep the organization on the forefront of the audience’s mind. If more posts are made there is a greater chance that those posts will be shared by the fans and seen by more potential supporters. The HootSuite application is highly recommended for the organization to use when implementing the plan of posting regularly and would collaborate all social media avenues on one easy-to-use dashboard. It will allow OEW to schedule posts throughout the week, link all social media, and update all sites from one application. It also will produce a weekly report giving feedback and data on how OEW is doing through social
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    Running Head: ONEAGLES WINGS FINAL PAPER media. Outside applications can also by synced if created (blogs, YouTube, etc.) which will allow for easy access sharing of blog posts, videos, and updates. To help OEW execute a social media plan, our team has created a timetable of events for the organization to use: Month 1: Create an account on all social media platforms such as: Twitter, Instagram, BlogSpot, etc. Add friends and followers and maintain build great rapport so that all accounts can function. Month 2: Implement interactive campaigns for the social media networks and make sure that each campaign caters to the mission of the organization. Use outlets that will post on behalf of the organization on every social media outlet. Be sure to monitor every social media platform and count likes, post, shares, tweets, and followers weekly. Month 3: Once campaigns have been implemented or introduced to the organization’s social media world, make sure that the campaigns are functioning and getting an appropriate response. Analyze responses and strategize on how to improve the campaigns that are not working. Month 4: In the event that everything is going as planned, do an analysis on your followers/target audience. Attempt to cater to the audience to benefit the organizations social media platforms. Create contests or ideas that highlight members, make them feel like they are part of the mission. This will increase shares of certain posts. Month 5: As you receive more shares and likes and re-tweets and followers,
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    Running Head: ONEAGLES WINGS FINAL PAPER make sure your brand is known and very unique. Start doing posts with your organizational logo at the end of the post. Do a distribution of shirts with the logo at popular public places within your group’s industry. Month 6: Once you have created social media and brand awareness and made your organization prominent in your area of work; start branching out. Like, follower, and tweet with other organizations in the same realm of work. Create relationships this will enlarge your target audience and increase your brand awareness. It will also give the perception that your group is into collaboration. In the event that the plan for the On Eagles Wings organization fails to be successful at reaching individuals, a backup plan must be created. Essentially, Plan “B" must be able to not only clean up the mess that the original plan was supposed to take care of but clean up the failure of the original plan as well. If creating mini campaigns and promoting On Eagles Wings doesn’t work then a strategy will be implemented as follows: A SWAT analysis will be created, tactics will be developed from the analysis, those tactics will then be implemented, and the backup plan evaluated. The SWAT analysis is a report that includes the strengths, weaknesses, opportunities and threats that this particular ministry has to deal with. Everything all be looked at with great detail and used for the benefit of the company. Should the social media campaigns fail to bring brand awareness to On Eagles Wings, the SWAT analysis will give a large amount of information to help the campaign get back on track. Using the information, we will take the strengths and highlight them through a channel of publicity ideas. All of the programs that OEW offers will be
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    Running Head: ONEAGLES WINGS FINAL PAPER broadcasted to a plethora of church groups, Christian universities, and television channels or networks owned by Christian families or groups. Once the demographics of people between the ages of 17-55 are reached, the problem of brand awareness will be tended to. The next thing to do will be to reintroduce this organization to the social media world. Through the social media networks and platforms, the weaknesses of OEW will be polished and presented at a different angle. The needs for volunteers, financial support and other materials will be presented as different opportunities. The need for volunteers will be posted to the social media networks and platforms as internships that pay with experience or as medical missions where students are able to put into practice the different things they have learned. The financial needs will be presented as fundraisers that are fun and beneficial to both OEW and those who wish to donate or take part in the organizations programs. As word of these exciting events are spread, the campaign’s mission will be heard by the right people who fit into the target audience of On Eagles Wing. This will reestablish a following and strengthen the image of this group. Once all of these things have come into play and rebuilt the organization’s brand awareness and social media progress, OEW can repeat the timetable strategies and keep the social media platforms that have been created up-to- date and current. The most important thing that the On Eagles Wings ministry should do is make sure that the audience of the social media groups they have are directly interacting. A way this strategy of direct interaction will be performed is through questions
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    Running Head: ONEAGLES WINGS FINAL PAPER and responses on the social media platforms. Questions will be created so that the audience can share their thoughts and opinions. Once the interactions begin on the social media outlets, OEW’s job is to respond and to do so in a timely manner. The more the organization responds and creates conversation with an audience, the better the statistics for donor relations will be. This has to be done in social media as well as outside of social media so that On Eagle’s Wings can maintain a consistent and increasing audience and donor number. In order to help increase organizational awareness and financial contributions, Team Nicaragua will be compiling multiple potential fundraising campaigns, each with a different focus. OEW will have the ability to distribute these to a multitude of possibilities depending on factors such as: age, income, and interest level. One of the main suggested campaigns will be a tee shirt sale. Team Nicaragua will come up with several logos specific to the different programs OEW runs (medical clinic, child sponsorship, and feeding) and each shirt will have a set price in order to guarantee a set amount of money back to each program. For example, a tee shirt designed for the medical clinic will cost $20, but will pay for prescriptions for three people living in poverty in Nicaragua. Tee shirts can be sold through the OEW website, social media, on-site for volunteers, and at churches and other supporting organizations. Another avenue for the ministry to grow support is by connecting with more like-minded organizations. They can connect with more churches that give to international religious nonprofits. OEW can also connect with religious schools by making it a credited internship or a short mission trip experience to help work with the
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    Running Head: ONEAGLES WINGS FINAL PAPER organization. They can join with interested companies that are not Christian affiliated as well. Speaking with medical organizations about the health care ministry offered can be beneficial in raising funds; as is talking to construction companies for their home building ministry; meeting with farms or grocery stores in assisting the feeding ministries is also a possibility. To keep these ideas growing and getting more connections there needs to be a full-time resource manager position. It can be someone already in the organization or bringing someone new in whose job is strictly organizing and connecting OEW with various other organizations, churches, and companies that would benefit their mission. T-Shirts and mugs were designed by the Campaign team in order to reach a donor pool that may only want to make a one-time donation. There is a male and female design of shirt and each will be sold for twenty dollars. Depending on the quantity of shirt ordered, three to five dollars will go towards production of the shirt with the remainder of the money going to fund OEW programs. Mugs will be sold for fifteen dollars, with three to five dollars going toward production. The sale of one shirt can fund a minimum of three prescriptions and the sale of a mug can fund one child for the feeding program for a month. The website can add a shop section for people to browse, links can be posted on social media, and shirts and mugs can be brought to churches and other events that OEW is speaking at. Team Nicaragua also created a brochure on the organization that can be handed out at events, churches, or to potential partners. Team Nicaragua also put together a list of donor levels that OEW can
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    Running Head: ONEAGLES WINGS FINAL PAPER implement. Each level funds specific programs that OEW does and also gives incentive for individuals or groups to give to the organization. The first level is the “Eagle Donor” which is $100 per month or $1,200 annually. This donor level sponsors ten kids for the feeding program for the entire year. The benefits for the donor include: pictures and updates on sponsored children and a t-shirt. The second donor level is the “Crown Eagle Donor” which is $300 per month or $3,600 annually. This donor level sponsors 15 community water wells and 120 prescriptions. The benefits for the donor include: choice of dedication plaques on each well, picture updates of communities with completed wells, and a t-shirt. The third and highest donor level is the “Golden Eagle Donor” which is $500 per month or $6,000 annually. This donor level builds a home for a family, builds a wells, sponsors two children through the feeding program for a year, and provides twelve prescriptions. The benefits for the donor include: pictures and updates on each children, well, and home, choice of dedication plaques on the well and home, a t-shirt, and a mug. The goal in the end is to help On Eagles Wings Ministry with their mission of continuing to provide services for those suffering in poverty-stricken Nicaragua. The nonprofit organization’s many programs depend on donations from people and volunteers to work with them. It is imperative that those are needs be targeted with this brand awareness campaign in order for a continually successful ministry organization.
  • 20.
    Running Head: ONEAGLES WINGS FINAL PAPER On Eagles Wings Ministry, like any other organization has a budget that needs to be followed strictly in order for the ministry to remain functional. The suggested budget provided in this segment is for: Social Media, the construction of houses in Nicaragua, Brochures for congregational fundraising, and T-shirts for their individual donor based fundraising. As far as budget is concerned the cost for social media is usually small to non- existent. The use of Internet depending upon services varies, however budget for social media is non-existent unless, On Eagles Wings is boosting their Facebook posts or promoting their page or purchasing likes or followers. Since this is not the case for On Eagles Wings, the social media budget needed and allotted is zero dollars. In kind budget may be inclusive in the plan, but will not matriculate a particular number or amount of money or cost for anything. In Kind is known as a type of payment where compensation is made in the form of goods and services, rather than cash. Payments in kind are often made in the form of a concession or special privileges. In the plans and BUDGET
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    Running Head: ONEAGLES WINGS FINAL PAPER solutions internships and opportunities were mentioned. These opportunities or services are examples of in kind payment. As far as budget is concerned in the area of the social media plan, all that is needed is computer maintenance and upkeep. In the nation of Nicaragua technology is hard to come by and therefore many foreign programs are providing technology for the natives of this country. The upkeep and maintenance of Nicaragua varies based on the areas of the nation, due to this there is not a specified budget for this type of need One of On Eagles Wings Ministries most important programs is the construction ministry. Concrete and brick homes are made for deserving people in the community. The typical cost of building a home in Nicaragua is $5,500.00, and the estimated cost of materials is $5,496.60. The following materials are required in order to build a home: cement blocks, steel support beams, entry door, metal roof panel, concrete bricks, and windows (2). Construction of homes through Home Depot pricing. Materials Cost Materials Cost Cement – 60 lb. mix blocks $2,435.00 Steel Support Beams $1,297.00 Premium Steel Slab Entry Door $97.00 Metal Roof Panel $899.60 Concrete Bricks $498.00
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    Running Head: ONEAGLES WINGS FINAL PAPER Windows (2) $270.00 Total $5,496.60 The On Eagle’s Wings organization can use the fundraising brochure template distributed by Team Nicaragua to distribute to churches, organizations, and individuals. The brochures will be color and laminated. The more brochures that are purchased, the cheaper the price will be. Utilizing this material will put all fundraising information in the hands of potential donors/church congregations and increase incoming funds. Team Nicaragua suggests ordering 1,000 brochures to begin, which will cost $311.99 and includes free shipping. Brochures can be sent upon request and more can be ordered as supplies run low. Free shipping on orders over $39.99 Brochures (for fundraising) Pricing from Staples Quantity Price 25 $34.99 100 $119.99 250 $179.99 500 $179.99 1,000 $311.99 1,500 $335.49 2,000 $389.99 2,500 $467.99
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    Running Head: ONEAGLES WINGS FINAL PAPER Team Nicaragua is doing a t-shirt campaign for on Eagles Wings. This t-shirt campaign will fund the medical team prescription program; the cost is $5 per prescription. We will charge $20 per-shirt the average cost of production for a shirt is $3.24. Each t-shirt purchase will provide the cost for 3 prescriptions. T-shirts Fundraisers Quantity Price (Per shirt) 36+ $3.67 72+ $3.46 144+ $3.42 288+ $3.29 576+ $3.24 1008+ $3.00 2016+ $2.85 T-Shirt Designs:
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    Running Head: ONEAGLES WINGS FINAL PAPER Mug Design: The suggested budget provided in this segment is for: Social Media, the construction of houses in Nicaragua, Brochures for congregational fundraising, and T- shirts for their individual donor based fundraising. The budget shown in this segment is for keeping up with current costs of projects and for new projects that will help increase
  • 25.
    Running Head: ONEAGLES WINGS FINAL PAPER OEWM’s following and fundraising abilities.