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Mar 28, 2006   1
July 26, 2004   P2




    ก
ก       F                ก F
ก           ก                  (MB 527)
            .        F
F   ก                         ก    ก
    ก           ก         F
        8           2552
                                                       2
Fก
                                    July 26, 2004   P3




1.                  ก
2.   ก            &             ก      F
3.                F ก
4.            ก         ก   ก       ก
         Fก

                                                    3
July 26, 2004   P4




1.   ก




                         4
July 26, 2004   P5




                                               ก
        ก          ก                       ก       F       F
F               F ก                    ก       F                   ก
    ก                       Fก             F       Fก          ก                   F
            ก      F                               F ก

                           F ก             ก
            ก          F         F                             F            F
                                     F F               ก
                                                                                       5
ก   F   …




Mar 28, 2006       ก   6
กก ก F




Mar 28, 2006
               ก            7
July 26, 2004   P8




           ก         ( Closed Innovation)
  Research             Development/
                       Engineering

                                           The
Research                                  Market
Projects                Boundary of the Firm
     Internal R&D   New Products/Process
                                                               8
July 26, 2004   P9




        ก                   (Open Innovation)
   Research             Development/
                        Engineering
                                             New
                                            Market
                                             Current
                                             Market



Internal and External R&D     New Products/Process
                                                               9
นวัตกรรมแบบปด               นวัตกรรมแบบเปด    July 26, 2004   P 10




        ยวิ ั
• มีหนวยวิจยภายในองคกร            ยงานเป 
                            • มีหนวยงานเปนผูประสานงาน
และตองมีพนักงานทีมี
                  ่         และทํ
                            และทํางานรวมกับผูเชี่ยวชาญที่
                                              
ความสามารถในการคิดคน       มีความสามารถ
สรางสรรค
• ถาสามารถนําแนวความคิด    • ถาสามารถนําแนวความคิดจาก
ที่ไดมาผลิตออกมาในเชิง     ภายนอกผสมผสานกับ ภายใน
                            ภายนอกผสมผสานกั
อุตสาหกรรมถือสําเร็จ        ไดถอวาสําเร็จ
                                 ื
• องคกรนํานวัตกรรมที่ได   • สรางรูปแบบธุรกิจนวัตกรรมที่
ออกตลาดกอนคูแขงถือวา
                           ดีใหเหนือคูแขง
                                        
ประสบความสําเร็จ
          ของสิ
• เปนเจาของสิทธิบัตรและ     สามารถทํ
                            • สามารถทําการบริหารจัดการ
ทรัพยสนทางปญญาเอง
        ิ                   และประเมินมูลคาทางทรัพยสน
                                                      ิ
                            ทางปญญาเพือทําการซือขายได
                                        ่       ้       10
iPod of Apple :                        July 26, 2004   P 11




Best Open Innovation
     Components: Scroll wheel, Firewire file
     transfer software, 1.8 inch hard disk drive,
     improved battery
     System: new method of operation
     Big improvement on existing MP3 players
     Much easier to operate, much greater capacity
     New dominant design
     Novelty = “the way in which the components
     work together”


                                                          11
July 26, 2004   P 12




Innovation Statistics*
(500 companies, 47 countries)
 67% ranked Innovation as top 3 company s
 strategy.
 73% will increase Innovation investment.
 49% satisfied with financial return.


* Boston Consulting Group Study

                                                            12
July 26, 2004   P 13




                      ก   2551
BCG & Business week




                                           13
July 26, 2004   P 14




                                                                       2551
   Fast Company
#1 Team Obama              #2 Google                 #3 Hulu
#4 Apple                   #5 Cisco Systems          #6 Intel

#7 Pure Digital Technologies #8 WuXi PharmaTech      #9 Amazon

#10 Ideo                   #11 GE                    #12 Hewlett-Packard
#13 Nokia                  #14 Gilead Sciences       #15 Facebook
#16 NextEra Energy         #17 Q-Cells               #18 First Solar
Resources
#19 IBM                    #20 Zappos                #21 Nintendo
#22 Disney                 #23 Crispin Porter + Bogusky #24 TBWAWorldwide

#25 New England Sports     #26 DSM                   #27 Nike
Ventures

#28 NPR                    #29 Barbarian Group       #30 W.L. Gore & Associates
                                                                                           14
ก    2551
                July 26, 2004   P 15




POPULAR SCIENCE
  F


                                15
July 26, 2004   P 16



      The Retail DNA Test
           DNA                    F
 ก          ก ก F 600,000             F F
  F      F ก ก            F   F             ก
ก      F     กก ก       F




                                                                16
July 26, 2004   P 17



     remote-control gut cam
      กF    ก                   F           F ก
    F F ก                   F           F     กF    F
            ก   F       F           F         ก         ก
ก                   F                           F




                                                                            17
July 26, 2004   P 18



             F              ก
ก       F        F   ก  ก       ก 2008
ก  กก                   กF      F F
    F       ก         F 29 ก 32
ก     ก F Polyurethane planks
woven fabric
        F F




                                                     18
July 26, 2004   P 19



            ก                   F              F
        ก       3 F         F                F F ก
             F    ก                      F
    F       F ก         F           FF         ก
F              ก      F




                                                                     19
July 26, 2004   P 20




                          ก
ก F ก              F          F ก           F
 ก             ก
        ก  F           ก       3.1      F
  F 6.25 ก              F F          F 1,500




                                                                20
July 26, 2004   P 21




                                              F   Nanosolar
Nanosolar             F   F
         ก
     ก F                          F
                 ก                    F
                  F
 F   F           กF
             F                1           3


                                                                        21
"                         F"
                                                           July 26, 2004   P 22




Fก           F ก           F                      F            F
         F             F             F   F                             F
                                 ก                    F1
     F         F               40




                                                                           22
F           F   F
                      ก
                      F                                               2008
     F                    5                   F                                 F
17,000
                  F                                   F
     F           ก                                            F
             ก                    ก                                        ก ก
         F
                                          ก                           F
                              F       F           F                       กก F ก    ก
 F                                                        F       F
                                                                                                23
July 26, 2004   P 24




2.   ก   &   ก   F




                                 24
July 26, 2004   P 25



ก                                 2551      ก          F
           World Economic Forum(WEF)




    :                                    ก F                   2551
:   World Economic Forum (2009). The Global Competitiveness Report 2008-2009.
                                                                                                25
9          F          ก                                            ก         F           WEF
                              ก                                                                F
1)                                     1.         ก ก                         (institutions)
     (basic requirements)
                                       2.         F                   (infrastructures)
                                       3.         ก                   (macro economy)
                                       4.                     ก       ก                  (health and primary education)
2)                                     5. ก       ก                       ก      ก        (higher education and training)
     (efficiency enhancers)
                                       6.                                      (market efficiency)
                                       7.             F           F                  (technology readiness)
3)        F       ก     (innovation 8.                    F           ก                ก (business sophistication)
     and sophistications)
                                       9.     ก           (innovation)
                                                                                                                      26
ก                                                             F                   ก            2551        WEF
                                                                                                      ก   F        F   ก
                        F                             F             ก            F            F
1.                                    ก                                     19        2       16              21       25     64
2.                                                F                     F   13       15       21              20       37     57       ก
3. ก                        F ก                                             10        2       16              18       24     54               F               F
            ก
4.              F               F ก                                         5        21       10              20       23     38       ก
                    F              กก
5. ก                             F                                           1       42       12               6       20     48           F
6.                      ก                 F                     ก           22        2        8              24       52     56                   F
7.                                                        F F       ก       11        3        1              29       54     69   F



                                  ก           F                             11       3            8           23       32     46                       F           F
        F                   ก
                                  ก           F                             5        9        17              21       30     34                           ก

October 9, 2009                                                                                                                                                        27
                                                                                                                                                                       27
F   ก   2551   WEF




                 28
Potential Role Model of Innovations

 3 rd. Tier
 3 rd. Tier          2 nd. Tier
                     2 nd. Tier                1 st. Tier
                                               1 st. Tier


                                  India
                                            Korea
               Thailand     Malaysia
                                          Singapore     Japan
Philippines    Indonesia
                                           Taiwan




                                                                29
Thailand ‘s Innovation Capability

                                 Factor-Driven Stage     Efficiency-Driven    Innovation-Driven
                     45000
                                                                                             US
                                                                                     Japan
                     40000
GDP per Capita ($)




                     35000                                                    Singapore
                     30000                                        Hong Kong
                     25000
                     20000                                                         Korea
                                                                                   Taiwan
                     15000
                     10000
                                              Thailand            Malaysia
                     5000                 Indonesia
                                  Philippines         India China
                         0
                             2       2.5     3         3.5    4       4.5      5      5.5         6
                                                 Innovation Score (Point)


                                    Source: WEF Report 2008-2009/ CMU 3 Analysis                      30
ก                 F                       July 26, 2004   P 31




  F        ( ล า น บ า ท )
                                F                                              GER D
                                                                                                                           ก G E R D/G DP
              20,000                                                                                                                                        0.3%
                                        0 .2 5 %                        0 .2 6 %                                  0 .2 6 %                  0 .2 5 %
                                                                                                       0 .2 4 %
             15,000
                                                                                                                                        16,571
                                                                                                                                                            0.2%
                                                                                                                  15,499


GERD/
GERD/GDP
             10,000                                                  13,485                            13,302
                                        12,406
                                                                                                                                                            0.1%
               5,000



                   -                                                                                                                                        0.0%
                                         2543                           2544                           2545        2546                     2547

             ห ม า ย เ ห ตุ : ข อ มู ล ป 2 5 4 3 - 2 5 4 5 ร ว บ ร ว ม โ ด ย ส ว ท ช .
                              ข อ มู ล ป 2 5 4 6 - 2 5 4 7 ร ว บ ร ว ม โ ด ย ว ช . แ ล ะ ส ว ท ช .




GERD/GDP




                                                                                                                                                            31
July 26, 2004   P 32




F   F   F   ก   2546-2550




                                      32
F         F                 ก             ก            F       ก
                                                             F                     F


                                                Capital to Develop
                                                Ideas to Innovation
      Federally
       Funded
      Research
       Creates
      New Ideas
                                                   The Valley of Death
                                                                         No Capital                    Product
                                                                                                     Development
                                                                                                                  &
                                                                                                        Innovation



Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004
May 19, 2005                                                                                                              4


                                                                                                                              33
July 26, 2004   P 34




                             Invention
                  R&D
 Basic    Applied Develop- Design/ Prototype/ Commer-
Research Research ment      Engi-     Pilot cialization
                           neering Project


      . ก. .                           F
                       Innovation
                                                                34
July 26, 2004   P 35




    ก               :
F               F           F

            ก           :
        F
                                                35
July 26, 2004   P 36




3.   F   ก




                             36
THE CHANGING WORLD




                 Agri- Industrial Information Conceptual
                culture    Age        Age        Age
                  Age (factory (knowledge (creators &
               (farmers) workers) workers) empathizers)
Mar 30, 2006                                          37
F ก                                                               ก   ก




                       1800           1860      1910       1960        2000        20XX


                1800: Stream engine & Textile Industry
                1860: Steel & Ironmongery
                1910: Electrotechnics& Chemistry
                1960: Automotive & Petrochemistry Biotechnology & Nanotechnology
                2000: Information Technology
                20XX: ???
Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung im
 Mar 30,Zeitalter der Information
         2006                                                                                               38
Behavioral Determinants...   July 26, 2004   P 39




Nature of Entrepreneurs
                   Innovator    Early   Early        Late   Laggards
                               Adopter Majority     Adopter


   Profile      Enthusiastics Visionaries Pragmatics Conservatives Skeptics

   Nature          Propensity to              Propensity to Imitate
                   Innovate
   Risk            Risk Neutral               Risk Averse
   Preference
   Pace            Revolutionary              Evolutionary

   Pattern         Discontinuity              Continuity

   Focus         Creative                     Productivity Improvement
                 Destruction
  Type of Market Early Market                 Mainstream Market
                                                                                39
Behavioral determinants... July 26, 2004   P 40




            Different Types of Business Support
Innovator    Return
 Early
Adopter                 IRR Line                     Business
                                    Introduction      Angel
 Early
Majority
                                                      Venture
                               Growth                 Capital
 Late
Adopter
                                                         Fixed
                      Mature                             Debt
Laggards

                                         Risk
                                                                   40
A Dynamic Model of Innovation

     High                Product
                         Innovation                 Process
Rate of Innovation


                                                    Innovation




                                                                Time
                     Need             Technology   Cost
                     Stimulated       Stimulated   Stimulated
                                                                   41
ก        ก          F       (         .)
                                       July 26, 2004   P 42




       1     2546
           ก     ก         F       (     Fก
  ) 1ก        2552
   F : " Fก    ก F                 ก
        ก F                "
ก: "     กก        F       Fก ก
ก        ก
      F            "
                                                       42
ก                 ก       F           (     .)
                                                           July 26, 2004   P 43




         F                             F         F F            ก
                         ก      ก          ก                    ก
    ก                         ก กก                     F        ก
ก                        ก
    Fก               F       F ก       ก           F,ก F
                             ก                   ก    ก F
             F                                 Fก         ก
         ก                                                                 43
July 26, 2004       P 44




    ก กก                                   ก             ก
ก              ก               F           ก   F
                                           ก
     Critical Factor   Driving Force               Wealth of Nation

    Knowledge
                                                      Competi-
    Competency                                        tiveness

                       F           F       ก         ก                           F
                   ก       F           F                     ก                       44
ก   Fก   .




Mar 5, 2008                45
July 26, 2004   P 46




        ก                                ก              ก
                        F        ก            F                 F
ก               F                ก                          F
                             F
                    F            ก       ก        F ก
    ก                 ก
ก                   กก                       F ก ก ก F
        ก                   Fก       ก        ก                             F
            ก                    F   ก       ก   F                                  46
ก
                    F       ก

        F               F

ก   ก
            F

ก   ก
                F
                                    47
กก   Fก                        ก                 ก
                        FF                              ก
                                                        ก                    FF
       FF    FF                                                         ก
                                                                        ก
     Industry Condition
      Industry Condition                                          F/
                                                                   F/




SWOT Analysis
SWOT Analysis
 FF  กก                                       FF    Fก
                                                     Fก                 ก
                                                                        ก
                    ก
                    ก                  ก ก
                                       ก ก                      ก
                                                                ก       FF
ก
ก                                        ก
                                         ก      ก
                                                ก                 ก
                                                                  ก
               FF                      Financial Plan
                                       Financial Plan
July 3, 2008                                                                      48
July 3, 2008   49
July 26, 2004   P 50




    ก         ก
(   )
              ก
ก         F       F
    ก ก           ก
(   )
    ก                 ก
(   )
                      ก
(   )
              F ก
(   )
    ก         ก
(   )
                                          50
ก
                       F



                   ก
         ก                     F



ก                  ก                         ก
               F           F           ก F

       ก
July 3, 2008
                   ก               F             51
ก   (   2546-   2552)




                        52
July 26, 2004   P 53




ก         F
    F ก



                              53
July 26, 2004   P 54




The Global Biovision



                                  54
July 26, 2004   P 55




            Future Potential
     National Targets of the US for the use of renewable resources

        Year                 2002         2010        2020           2030


Energy from Biomass          2.8%         4%          5%             5%



 Fuels from Biomass          0.5%         4%          10%            20%



Products from Biomass         5%          12%         18%            25%



                                                                                      55
July 26, 2004   P 56




    World Biomass Production


                                                            93%
                                                          unutilized




                                     7%
                                   utilized


                                 Plants are a gigantic „sun reactor”.
Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y .
                         Only approx 7% of the biomass is used by mankind.
                                                                                                            56
Main Components of                      July 26, 2004   P 57




     Biomass

                 Lignin

           30%   other Polysachharides
   39%
                 other Plant Material

    1%
                 Animality
         26%
    4%
                 Cellulose




                                                        57
ENERGY


Mar 28, 2006            59
Forschungszentrum Karlsruhe
                                   in der Helmholtz-Gemeinschaft




            Biomass to Liquid Fuel !



Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th
RS
SYNGAS




9 October 2009            61
SunFuel Plant




9 October 2009              62
F ก
                             ยาง     ปาลม   ออย       มัน      ขาว
                                                     สําปะหลัง
   พื้นที่ปลูก (ลานไร)     15.21   3.19     6.7      7.41      67.33

กําลังการผลิต (ลานตัน/ป)   4.35    10.53    67        27       53.86


    ผลผลิต(ตัน/ไร)          0.29     3.3     10        3         0.8

  รายไดสุทธิ (บาท/ไร)      6,590   4,550   3,000    5,800      4,100



                                                                  (2551)




 9 October 2009                                                         63
ก                (Bioplastics)     July 26, 2004   P 64




      ก           F            (Compostable Plastics)
      ก       F ก         ก      ก            F      F
  F         ก F            ก          F         F F
          F     F     ก                 F ( ISO 17088 :
2008)                 F ก         F F     F
   F




                                                                 64
It comes     … and it goes
from nature… back to nature

          100 days, not 400 years
          100% Renewable Raw Materials
          Carbon-based natural feedstock

May 19, 2005                               65
Making It Even Better July 26, 2004   P 66




Bioplastics offer the
most disposal options
of any plastic:
  Recycling compatible
  Commercial compost
  Incinerators
  Landfills



                                         66
ก         ก            ก         ก
                                 Compounds
    Lactic Acid
    PHAs                             ก
    Succinic Acid
                       Monomer       Resins:
            Bacteria                   PLA
                                       PHA
                  Glucose              PBS
       Enzyme


                                               67
ก   ก




Mar 5, 2008           68
ก                                                      ก            F กF                   ก             ก
                             Net GHG emissions (CO22equivalents // kg polymer)
                             Net GHG emissions (CO equivalents kg polymer)

                  PLA
    [MJ   kg-1]   IngeoNGT
                   IngeoNGT         0.8
                                     0.8



              Polypropylene
               Polypropylene                    1.9
                                                 1.9
                        LDPE
                         LDPE                     2.1
                                                   2.1
                      PET am
                       PET am                              3.2
                                                            3.2
                    PET ssp
                     PET ssp                                 3.4
                                                              3.4
           Polystyrene GPPS
            Polystyrene GPPS                                 3.4
                                                              3.4
            Polystyrene HIPS
             Polystyrene HIPS                                3.4
                                                              3.4
              Polycarbonate
               Polycarbonate                                                                     7.6
                                                                                                  7.6
                      Nylon 66
                       Nylon                                                                          7.9
                                                                                                       7.9
          Nylon 6.6      HIPS Cellophane   PP               PHA*    PHA**   PHA*** PHA**** PLA*****
                   Nylon 6,6
                    Nylon 6,6                                                                         7.9
                                                                                                       7.9


                                                                              Source: NatureWorks LLC 69
F     F   F
Composition of the three sub-indices           100 Kg. Cassava Roots
                                                          (100 x 1.5 Bht)
                                                            = 150 Bht

                                                             150%


                                                        25 Kg. Starch
                                                            (25 x 9 Bht)
                                                            = 225 Bht

                                                             409%


                                                      23 Kg. Lactic Acid
                                                           (23 x 40 Bht)
                                                           = 920 Bht


                                                             173%
                                                  s
                                            ti me        20 Kg. PLA
                                       10
                                                          (20 x 80 Bht)
                                                         = 1,600 Bht        5
                                                                            70
F          ก                    F                 ก

Starch Industry                                 Lactic Acid
                  Glucose Industry
84 Companies                                     Industry
                   19 Companies
                                                1 Company
Sugar Industry    (> 20 Tons/day)
                                                 (PURAC)
20 Companies


                                     Bioplastics Resins Industry
                                               PHAs,
                                          PLA, PHAs, PBS
                                  (Expected 1 plants in next 3 yrs)



                                               Plastic Industry
                                              4,300 Companies
                                                                   71
F   ก                      ก                ก


        -              ก               ก
                               ก
                   F          ก      ก
                           (New Wave
            Industries)
        -                          ก
                                       22
            กก             2551

                                                72
F       ก                         ก                                   ก
  ( . . 2551                        . . 2555)
 ก            F 1                                                                                                                 ก        F 2
 ก F                    F   F                                     ก       F                       F                        (1,000 F             )
                                                                  1. F ก              F       F                           F F     (100 F        )
 (100 F             )
                                                                      F                               2. F ก                    F      ก
                                                                                                                                  (900 F
                                                                                                                                            F
                                                                                                                                                )
                                                          ก                       ก
                                              F               F
  ก           F 3                                     F                                                                          ก       F 4
 ก        F ก                         ก                                       ก           F                   F                 (225 F          )
    ก (475 F                         )                                            1. F ก                  F                      (55 F          )
 1. F  ก      ก                      (445 F       )                                   2. F                            F         (170 F          )
 2. F  ก ก                              F                                                                                        3. F
 (30 F    )
                                                  1,800 F                                                         5
October 9, 2009
                                                      400 F                                                                                     73
                                                                                                                                                73
PLA Manufacturing Plant




        NatureWorks PLA-Plant in USA
October 9, 2009                             74
July 26, 2004   P 75




Bacterias containing PHA-granules
                                  R
                         O
                             C        O
                             H2                   n




                                                  75
July 26, 2004   P 76




BIO-PLASTICS : PHAs




      Switchgrass
                                    76
July 26, 2004   P 77




                77
ก              (Bioplastics)
                                    July 26, 2004   P 78




                        Durables


        Semi-durables


Disposables




                                                    78
July 26, 2004   P 79




F   ก   ก   ก ก




                              79
PHA Heart Valve                                    July 26, 2004   P 80




                     PHA3836 Non-Porous Leaflets
Valve Construction       Seeding & Implantation




                                                                   80
Biomaterial Medical Devices
   Drug Delivery

                   Tissue Regeneration




                                   Ref.
October 9, 2009                           81
                                          81
ก   ก ก   ก   F




9 October 2009                     82
ก




9 October 2009       83
ก   F




9 October 2009           84
F   ก กก   F 3-6




9 October 2009                      85
ก   ก




9 October 2009           86
, 3%
                                                        0.43 MT
                                 0.43 MT , 3%

            , 30%           4.35 MT
     (         ก                                             9.28 MT
     2-3 MT)

                                                                                              F, 64%


                                                Source : Pollution Control Department, 2005


                             F       9 F                                ก        ก F
             F          ก                                               F F       6 F
                    F              Fก                 60,000 F
9 October 2009                                                                                         87
F        ก                                        (2549) July 26, 2004   P 88




                               ก        2.5 F
                            Fก F   ก 165,992 F
                     90%                    10%

                      F                                   F
Fก       F    ก 105,668 F                   Fก   F   ก 60,324 F

             31.6%                  30.8%                  37.6%


19,092 F                     F ก 18,612 F              22,620 F

                                                                              88
F




July 24, 2008       F   -   89
October 9, 2009   P 90




F   ก
F   F   F ก




October 9, 2009                 91
F                       ก         ก




                                ก
                        ก                        F            F F                F
                                    F   ก       ก                   ก       F F F           ก
                                            F            Fก     ก       F       F                    F
                        ก F F           ก ก
                      F    ก                              F                          ก F-
October 9, 2009   F             ก                                                               92
F   F ก   October 9, 2009   P 93
July 26, 2004   P 94




ก   ก   F
            ก
            (compound)
              ก     F ก
                ก ก     F
                                        ก
               HDPE
                         F
              กF F
                    F
                       F
                  ก
                F F กF
                                        94
F            F            F                   F

              F                                        F       ก                       F                                100,000              .
         63 F                                    21 F                              1 F                      31,000      .
         F 30,000         .                     F 100,000          .               F 1,000          .

                  ก                                                                                                             40,000           .
                                                                                               F
     F                                 F                                                                    303,000         .
                                                                                   F 3,000          .
          F 300,000           .


ก      5 F                         F          12.6 F                    F 2.3 F                      F 2 F             140,000           .
    F 2,500           .                    F 120,000       .           F 6,500 .                   F 10,000    .
                                                                                                                        32,000           .
         F ก   F                       F          F                     F                                          F
      ก    F F                    Functional food                            F                         F
                                                                                                                       172,000               .
    F 17,000 .                       F 50,000 .                        F 77,000    .               F 28,000    .
                                                                                                                                             95
Functional Food from Rice




October 9, 2009                           96
F กF   ก NUTRA GABA RICE




                           97
F ก F              ก GABA-Rice
                                                               ก
                                                   ก                   F
                                        ก      ก          F ก F
                                                    Gamma Aminobutyric Acid
                                        (GABA)                   กก      F
                                        ก F          F ก           ก       ก
                                        (germinate)           Fก ก     ก
                                        decarboxylation      ก ก      กก
                                                 GABA                  ก
                                             neurotransmitter    F     ก
                                         ก          กก             ก
                                               F

    Fก    : 5,200,000
      ก        :
F         F      ก :    F   F      F                   ก           F

                                                                               98
F                       F           F       ก               105
                                                                                                     F              F
                                        ก
                            ก           ก        ก                                   ก           F
                        F                ก                   F   F       F                   F             ก
                ก                       ก                F                   F                            ก
                                    F                ก ก ก
                                    ก
                                         F
                    F           F
            ก                                ก       F
June 19, 2006                                                                                                  99
ก ก   F   F Reis Care




                        100
ก   F   1 . . 2548




                101
ก
                         ก   :            F   ก       ก            F ก
                                 ก                 F   F   F
               ก     ก                ก           Fก ก              ก
           F                          ก                                 F
ก                  ก spray dry
                                              F                ก
                    ก
                             binder

                             water
    May 19, 2005                                                            102
ก      F         2 . . 2549
               King High Oryzanol Rice Bran Oil




Mar 28, 2006                                  103
F

                    ก
                        ก   F ก      ก                  F      ก
                                   ก                 F     F
                   ”Gamma-Oryzanol             4,000 ppm              F
               ก F                        F      LDL-C (Low Density
               Lipoprotein Cholesterol)      F                      HDL-C
               (High Density Lipoprotein Cholesterol)
                ก               F F กF            กก         ก       กF
                        F        F        ก              Gamma-Oryzanol
                                     F
May 19, 2005                                                          104
July 26, 2004   P 105




ก   ก   ก   ก



                                105
ก           ก       ก F               Longanoid
               ก
       ก            ก F         F                                ก     F ก
      F       F Longanoid     ก ก                                     ก
  F ก ก             F             F F                        ก         Gallic acid
    Flavonoid glycosides ก
 F ก            F           ก .       ก                      F
(Diacereine)              F
           ก /         F
                                       F                 F
           ก       ก       F       ก           ก             ก ก
                                                                               106
ก   ก   ก F   Longanoid




                     107
ก           ก     ก F       Longanoid
        ก
           F F F                  ก               F ก 1,350,000
         Fก 1 2                                    F   ก
3,800,000
       F      ก
    ก                                                F             ก
                F F   ก               F
                  F       ก               F                       F ก
ก           ก                 F


                                                                        108
ก
                   ก
          ก                         F               F
  F                    F                                         ก
      F                    ก   F    25          F           2 (dual
microphone)                                 ก                   F ก
                          F (adaptive filter)                ก    ก
               F         ก F            กF
      F                F ก F                            ก   ก
          กก                 F (Ergonomic)

                                                                      109
110
ก
             ก                           Fก
400,000             Fก 9             F   ก
     770,000
       F      ก
    ก       ก     F  ก F     ก     ก      ก   ก F
          F     F     F ARGARD
  F      F กก F ก F       F F ก F 80 F


                                               111
Glucosamine
                                       ก        :                 F ก             ก                                      ก             ก
                             กกF       ก            ก           Fก F                               F           F     ก                      F
                     ก                                                                     F                             F         F
                                                                                          Fก           : 1,500,000
 H                                                  H                 H
                                                                                               ก             :
         CH2OH       H                                  H       NH2                   F                 F      ก :           ก F
                         O
                                           HO                             O

HO                                 O
                H                                   CH2OH   H   O
                     AcNH

          H                    H                H
                                       m                                      n




     July 24, 2008                                                                                                                         112
F




June 19, 2006       113
F
                                     ก
                                 ก                                  F    F F                F
                             ก           F                    F   ก    LED F F
                                                                       ก        ก
            ก                                   F                            ก
             F                                                  ก             F           ก
                        ก            F                      F F     กก           F (Ergonomic)
                        ก
                         ก               ... F              ก   ”
                F            ก               57,000,000.-
                                 ก /                    F
                    F            ก                                      F ก   ก          F
                    F                               F
June 19, 2006                                                                                    114
ก             ก                    F            F
                                   ก
                         ก                       F             F                 F F        F
                 ก           F           ก                          (binder)
                                   F   F ก กF                        F       F
                                 Fก
                     ก
                   . Fก                                  ก F          ก          ก
                20 F                       F ก           . ก 20 F
                170 F
June 19, 2006                                                                              115
F       (Bio)
                   F




July 3, 2008                   116
Case C:: DHL Siamwara




  Modern Trade
Management System
C

Modern Trade Management System


  ก F F F             F F ก               Supplier
                        EDI
 Modern Trade       UP-Front             Siamwara
   Lotus
   Big-C            TTN                  SMEs
   Makro            TIFA
 Department Store
   Central
   The Mall
   F                F ก   F ก        F
       ก     ก       F      Supplier     ก   Fก
C

ก                   F
            F        F Web-Based Application ก       F
ก       ก           F ก       ก Modern Trade
        ก                   F     F      F ก

                ก
         ก                   F            F      F
                                                F F     ก
        ก F              ก    ก F ก Modern Trade
                        F Open Source       F ก
                                      F   ก         F F
    ก                      ก     F      F    ก        ก
July 26, 2004   P 120




ก   F

    ก                   120
July 26, 2004   P 121




             ก     F


         Best of the Best


FF                      FF
     ก
     ก
                                             121
F   ก




May 19, 2005           122
ก                       F                 F           ก              2552
                                                         F                                 F
F                          F             F                           ก (                       )
           ก
                  ก                                              F                             F                   F
             F                                   F           F             F                               ก
                     F        F ก                                                      F ก F           F Nokia-Siemens,
    Ericsson, Alcatel, NEC, Huewei F F                                         F

                                     F                   F F ก                     F
         ก                         F ก               F                                                     TOT         F
                 F F           F       F                  F                                              (ADSL)
                       F           (FTTH super internet broadband)
                                                                                                                           123
F           F

                                   NMS

                                                                            SN-02



               Soft Switch                              SN-01
                                                                                                SN-03




Video Server
                                        IP - NETWORK

                                                                                                        SN-04


                                                SN-08
  IP BRAS



     ATM - NETWORK
                                                                                                   SN-05



                                                                SN-07                   SN-06

                             ATM BRAS




                                                                                                                124
ก               F   F       2552
                                     ก F F         F                   ก            F               F      F
           F                             . .                   F
       F                                                           F    F
               ก F          ก                                                           F
                                                       F
                            ก
                                     ก                     F              ก
                       ก F F                   F       ก               ก ก
                                          ก          F                  F   F
                                                ก 1.5-1.8
                       ก                    ก F F F F                           F
                      F                     F          ก F
                      ก F                 F            F       F
                                FF            F    F       8-10
12 ก           2552                                                                                       125
F       . . 2550
                  ก       ก กF ก            ก       F
              F           ก       . .
                      F       8




17 ก   2550                                           126
ก       ก กF ก           ก         F
                    ก
                    ก               F        ก ก กF ก
                    กก                  dynamization ก Fก ก             F
              F ก 2 mm           Fก ก F               F F
               F     F9       F                             ก      ก
                  F                   F     ก F      F ก ก ก ก ก
                                    Fก ก                     ก F
                                                 F                    F
                    ก                               F ก             ก
                        F       ก ก ก         F           F      F
                F           F F F F              กF     ก ก

17 ก   2550                                                             127
ก   ก   ก   ก




April 26, 2007                   128
July 26, 2004   P 129




ก   F   ก   F


                                129
July 26, 2004   P 130




           ก
   ก              ก
(Innovation Acquisition
     Services: IAS)

                                      130
July 26, 2004   P 131




ก                 F            F       ก
    ก   F                  F           www.toryod.com
              www.freepatentsonline.com
    ก   F     ก                        www.nstda.or.th
                                        www.nrct.go.th
    ก                 กF           F      ก
                                         www.nia.or.th
    ก   F F            ก                www.stkc.go.th
                                                    131
ก      ก
    July 26, 2004   P 132




                    132
July 26, 2004   P 133




                                       F               ก
                                           ก       ก
        ก           F      F                   ก       Fก
F               F                          ก                F
                    F ก        F
    ก       F              F       ก
                          Fก       ก                   ก
                                           F F F
                                                                                133
July 26, 2004   P 134




    Senior Expert Service (SES)
        F                   F             Fก           F
ก           F ก   F                 F    ก                  F

    F                 SES       F                                ก               F
  ก          F ก
  กก F 6,700
SES กF             1983                   ก    F
14,000     ก     151                     ก         F       2004
     ก               600                ก                                       134
July 26, 2004   P 135




In 2005 SES
conducted 589
assignments in Asia,
representing 40% of
its total portfolios.

 F
         F F
> 300     /

                           135
July 26, 2004   P 136




                    Sector of Economy                                    Experts

Metallurgy                   Machines and plant for metal production           20

                             Rolling mill equipment and mechines               17
Foundry and forging          Forging equipment and mechines                    19
                             Metal forging presses                             24
Tool and machine tool
                             Plastics processing machines                      24
manufacture
                             Special purpose machines                          39
Mechanical engineering
                             Refrigerating machines                            32

Plastic products:
                             Plastics processing mechines                      34
manufacture and processing

Rubber processing            Rubber processing mechines                        10


                                                                                       136
July 26, 2004   P 137




                  Sector of Economy                                    Experts

Packaging for final
                        Packaging mechines for final consumers               10
consumers

Pulp and paper          Paper machines                                       20

Wood processing         Wood working and processing machines                 26

Leather processing      Leather and shoe processing machines                 26

Textiles                Textiles machines                                    46

Printing and graphics   Printing machines                                     9

Agriculture             Agriculture machines                                 42

Food industry           Machines / equipment for the food industry           70

Mining                  Mining machines                                      25
                                                                                     137
ก             F
                  ก
                  ก         F   F
                          www.nia.or.th/ipm
October 9, 2009                               138
ก                F         F

                           Patenting




                           Company

               Licensing                   Technology

May 19, 2005                                            139
ก                ก               F
                                Research Laboratories
                IP Creation
                                R&D units In&Out


               IP Protection    DIP


               IP Utilization   Internal IPM

               Enforcement              F
                                      ก Fก   F
May 19, 2005                                                140
ก F   F   ก
ก
          ก                          F       ก              ก F          ก
                                  F ก                     F ก          F ก
ก     F                   ก                      F ก
              ก                              F
ก                     .       F          F                     F         F
     ก            ก       ... F     ก                  F ก 805,000.-
    Fก 3
IP Valuation
            . ก                 F              ก
              กF       ก F                      F               ก
ก            กF
              ก          ก             F (Income approach)
                                    2,105,810.-
                   ก    ก
                            F        F          ก          กF   ก
        F                                F F    (royalty fee)
    F         4    ก
July 26, 2004   P 144




                144
Innovation cycle
   ก            Business                   F   ก ก
                 Model



Innovation                    Investment
  Model                          Model




       Profit              Operation
       Model                Model


                                       ก
ก F            NIA ก        F




       ก . ก.   .                             . MFC, Banks   mai SET
                    Initiate Projects
                       & Develop
                                          .

Mar 5, 2008                                                            146
ก   ก   ก   F Venture Capital




July 24, 2008                            147
Mar 5, 2008   148
ก       ก       F
                                  ก

        ก       ก F       ก

    ก            Fก

ก
    F       F
.ก ก   F   ก   F




Mar 5, 2008                      150
July 26, 2004   P 151




4.     ก   ก   ก
     Fก



                                   151
July 26, 2004   P 152




                          F                 F                                    (2550)
                                                         F                 F     Real Growth
                                      ( F            F       )           GDP         (%)

ก                                                   0.97                 11.4       3.9
SMEs                                                3.24                 34.9       4.2
             ก                                      4.28                 53.7       5.5
    F
                                                    8.49                 100        4.8
        :     ก       ก       ก                     ก            F
            Real Growth           ก             F                    ก    2549
                                                                                                          152
July 26, 2004    P 153


                       F                              ก                    (2550 )
                                                              FF                   GDP
                                                                                   GDP                       FF FF        กก
                                    ((       ))               (( ))       (( F F           ))       (( F F               ))


         Large
        +Others



         SMEs
                                         (99%)

    Micro Enterprise                                          (76%)

         OTOP                                                                      (43%)
                                                                                                        (30%)




                                   2,375,368
                                   2,375,368          11,711,334
                                                      11,711,334          7,518,110
                                                                          7,518,110                 5,254,999
                                                                                                    5,254,999

:            ก    F        ก   ก         F        ก       F           ก      ก              F   (       .) 153
The Weakest Links
                                                     Value added
                                                      Potentials




                                                 Focus of
                                               Thai Producers

        Research &         Production    Marketing
        Development




                      Low Cost Leaders
                       Differentiators
Value Creation Opportunity



                      Innovation Driven   Less for More
        Brain &
                          Economy
       Opportunity


                      Investment Driven   More for More
    Sweat & Brain         Economy



                        Factor Driven     More for Less
    Sweat &Tear           Economy
The Innovator Undermines the Incumbents

     Industry                      Leader              Follower                  Innovator

   Airlines                      American                 Delta                  Southwest
                                 Airlines                 Northwest              Airlines
                                                          United
  Coffee                                              Nestle (Nescafe)
                              General Foods                                        Starbucks
                                                      P&G (Folgers)
                              (Maxwell House)
                                                      Sara Lee (Douwe Egberts)
                                                          Compaq
  Personal                          IBM                                              Dell
                                                          HP
  Computer
                                                          NEC
  TV                                                      ABC
                                    NBC                                              CNN
  Broadcasting                                            CBS

                                    Italy               UK
  Fashion                                                                            Spain
                                    France              Hong Kong
Source: All the Right Moves                                                                    156
Continuous Innovation
Original Product      Innovation #1           Innovation #2

  Coke                 Diet Coke              Caffeine-Free Diet Coke
  Toothpaste           With Fluoride          With Whitener
  Telephone            Portable               Wireless
  Television           Color                  High Definition
 Automobile           Seatbelts               Airbags
 Airplane             Jet engine              Concorde
 Long Play            Audiotape               CD
 Mainframe computer   Desktop computer        Laptop computer
                                                        Source: The Dead of Demand   157
July 26, 2004   P 158




Total Assets
          Intangible assets                        Tangible assets


                                  Business
                                  Business
                                   Capital
                                   Capital              Land
                                                         Land
                IPIP                (Product,
                                   (Product,           Machines
                                                       Machines
Human
Human                              Distribution,
                                  Distribution,
               Capital                                   Cash
                                                         Cash
Capital        Capital                 Sale,
                                      Sale,
Capital          registered
                  registered       Marketing,
                                  Marketing,
                                                         Debt
                                                         Debt
                 non registered
                non registered       Business
                                    Business            Stock
                                                         Stock
                                   know-how)
                                  know-how)             Equity
                                                        Equity
                                                         Etc.
                                                          Etc.

                                                                          158
Today, IP asset is the main part of the product,
playing an important role in value creation

        Walt Disney                   Nike, Inc


       70.9%                     76%
                                  76%




         Merck & Co


       93.5%
      93.5%
Design
               Innovation


               Branding
Mar 30, 2006
               Marketing    160
10-Nov-06




Global Brand Value
          Coca cola 69.6
          Billion
          Microsoft 64.1
          Billion
          IBM 51.2
          Billion
          GE        41.3
          Billion
          INTEL     30.9
          Billion        161
Marketing vs Branding




               Marketing = ก   ก   ก


Mar 30, 2006
               Branding = ก    ก       F
                                           162
ก   .....




       163
Business
   concept
Innovation

             164
Core competences
  Firm Competencies :
                  ก         F                     F
       ก ก       Fก             F


Core competencies -     ก            F    F
Core products       F
Business units   ก กF                         F       F
Final end products –                ก F                   F
   F

                                                              165
World Business Model Innovators

          Business Model Breakthroughs

      “Big Box” – low cost, high stock availability
      “Big Box” – low cost, high stock availability
         Online bookstore
  High-quality coffee + Convivial atmosphere
              =
  “Enjoyable experience”
              Made-to-order
             The first online search engine
                                                      166
Jan 22, 2009   167
INNOVATOR MEANS?




Jan 22, 2009                      168
ก F


               Business concept innovation
               is not about positioning
                against competitors, but
               about going around them.
                  Avoidance, not Attack



Jan 22, 2009                                 169
ก   ก




Jan 22, 2009           170
Success Factors for                 July 26, 2004   P 171




           Innovation
HR: knowledge worker/researcher
R&D as Knowledge Capital Stock
Innovation Management
  Technology Acquisition
  Services & Products Innovation Network
  IP Management
  Technology Transfer
  Training
  Financial Incentives
Market Development
Public/Organisation Awareness
                                                           171
ก         ก
  ก                               ก     :
                ก
              ก F      F
                           F Fก
                                  (          ก
                                                     ก F
          )
          F       F กF ก        (Radical
Change)

 F
      F
              F ก
                    ก F
                        ก F
                              F ก
                                                      F
        F
            F                     ก F
    F                ก F                 ก
( F            )            ก       ก


                                                               172
New knowledge-driven economy: Shift from
 industrial to knowledge-based enterprises
How to
         Innovate
          5


THAILAND & companies?


                    174
F   ก
ก F        F (Value Creation)
ก F             ก F
ก                ก             ก
 ก        ก F       F
  ก ก         ก          F (More for
Less)            ก           ก (More
for More)             F          ก
(Less for More)
                                       175
“        ก      ”
Innovation:
    Linkage between Knowledge and Productivity

                   Competitiveness

                   Productivity

                 Innovation
           Knowledge Acquisition
               Learning               Science &
                                     Technology
July 26, 2004   P 177




INNOVATION
     =
Change ?
                         177
July 26, 2004   P 178




INNOVATION
     =
Invention +
Application
                          178
July 26, 2004   P 179




INNOVATION
     =
Exploitation
     of
Knowledge
                          179
July 26, 2004   P 180




              ก                   :
ก กF ก
          F   ก ก                     F
   Fก                 F                   กF
        F F       F           F
                          F
                                                               180
02-644-6000
Mar 28, 2006
               www.nia.or.th   181

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Nia Utcc 8.10.52

  • 2. July 26, 2004 P2 ก ก F ก F ก ก (MB 527) . F F ก ก ก ก ก F 8 2552 2
  • 3. Fก July 26, 2004 P3 1. ก 2. ก & ก F 3. F ก 4. ก ก ก ก Fก 3
  • 4. July 26, 2004 P4 1. ก 4
  • 5. July 26, 2004 P5 ก ก ก ก F F F F ก ก F ก ก Fก F Fก ก F ก F F ก F ก ก ก F F F F F F ก 5
  • 6. F … Mar 28, 2006 ก 6
  • 7. กก ก F Mar 28, 2006 ก 7
  • 8. July 26, 2004 P8 ก ( Closed Innovation) Research Development/ Engineering The Research Market Projects Boundary of the Firm Internal R&D New Products/Process 8
  • 9. July 26, 2004 P9 ก (Open Innovation) Research Development/ Engineering New Market Current Market Internal and External R&D New Products/Process 9
  • 10. นวัตกรรมแบบปด นวัตกรรมแบบเปด July 26, 2004 P 10 ยวิ ั • มีหนวยวิจยภายในองคกร ยงานเป  • มีหนวยงานเปนผูประสานงาน และตองมีพนักงานทีมี ่ และทํ และทํางานรวมกับผูเชี่ยวชาญที่  ความสามารถในการคิดคน มีความสามารถ สรางสรรค • ถาสามารถนําแนวความคิด • ถาสามารถนําแนวความคิดจาก ที่ไดมาผลิตออกมาในเชิง ภายนอกผสมผสานกับ ภายใน ภายนอกผสมผสานกั อุตสาหกรรมถือสําเร็จ ไดถอวาสําเร็จ ื • องคกรนํานวัตกรรมที่ได • สรางรูปแบบธุรกิจนวัตกรรมที่ ออกตลาดกอนคูแขงถือวา  ดีใหเหนือคูแขง  ประสบความสําเร็จ ของสิ • เปนเจาของสิทธิบัตรและ สามารถทํ • สามารถทําการบริหารจัดการ ทรัพยสนทางปญญาเอง ิ และประเมินมูลคาทางทรัพยสน ิ ทางปญญาเพือทําการซือขายได ่ ้ 10
  • 11. iPod of Apple : July 26, 2004 P 11 Best Open Innovation Components: Scroll wheel, Firewire file transfer software, 1.8 inch hard disk drive, improved battery System: new method of operation Big improvement on existing MP3 players Much easier to operate, much greater capacity New dominant design Novelty = “the way in which the components work together” 11
  • 12. July 26, 2004 P 12 Innovation Statistics* (500 companies, 47 countries) 67% ranked Innovation as top 3 company s strategy. 73% will increase Innovation investment. 49% satisfied with financial return. * Boston Consulting Group Study 12
  • 13. July 26, 2004 P 13 ก 2551 BCG & Business week 13
  • 14. July 26, 2004 P 14 2551 Fast Company #1 Team Obama #2 Google #3 Hulu #4 Apple #5 Cisco Systems #6 Intel #7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon #10 Ideo #11 GE #12 Hewlett-Packard #13 Nokia #14 Gilead Sciences #15 Facebook #16 NextEra Energy #17 Q-Cells #18 First Solar Resources #19 IBM #20 Zappos #21 Nintendo #22 Disney #23 Crispin Porter + Bogusky #24 TBWAWorldwide #25 New England Sports #26 DSM #27 Nike Ventures #28 NPR #29 Barbarian Group #30 W.L. Gore & Associates 14
  • 15. 2551 July 26, 2004 P 15 POPULAR SCIENCE F 15
  • 16. July 26, 2004 P 16 The Retail DNA Test DNA F ก ก ก F 600,000 F F F F ก ก F F ก ก F กก ก F 16
  • 17. July 26, 2004 P 17 remote-control gut cam กF ก F F ก F F ก F F กF F ก F F F ก ก ก F F 17
  • 18. July 26, 2004 P 18 F ก ก F F ก ก ก 2008 ก กก กF F F F ก F 29 ก 32 ก ก F Polyurethane planks woven fabric F F 18
  • 19. July 26, 2004 P 19 ก F F ก 3 F F F F ก F ก F F F ก F FF ก F ก F 19
  • 20. July 26, 2004 P 20 ก ก F ก F F ก F ก ก ก F ก 3.1 F F 6.25 ก F F F 1,500 20
  • 21. July 26, 2004 P 21 F Nanosolar Nanosolar F F ก ก F F ก F F F F กF F 1 3 21
  • 22. " F" July 26, 2004 P 22 Fก F ก F F F F F F F F ก F1 F F 40 22
  • 23. F F F ก F 2008 F 5 F F 17,000 F F F ก F ก ก ก ก F ก F F F F กก F ก ก F F F 23
  • 24. July 26, 2004 P 24 2. ก & ก F 24
  • 25. July 26, 2004 P 25 ก 2551 ก F World Economic Forum(WEF) : ก F 2551 : World Economic Forum (2009). The Global Competitiveness Report 2008-2009. 25
  • 26. 9 F ก ก F WEF ก F 1) 1. ก ก (institutions) (basic requirements) 2. F (infrastructures) 3. ก (macro economy) 4. ก ก (health and primary education) 2) 5. ก ก ก ก (higher education and training) (efficiency enhancers) 6. (market efficiency) 7. F F (technology readiness) 3) F ก (innovation 8. F ก ก (business sophistication) and sophistications) 9. ก (innovation) 26
  • 27. F ก 2551 WEF ก F F ก F F ก F F 1. ก 19 2 16 21 25 64 2. F F 13 15 21 20 37 57 ก 3. ก F ก 10 2 16 18 24 54 F F ก 4. F F ก 5 21 10 20 23 38 ก F กก 5. ก F 1 42 12 6 20 48 F 6. ก F ก 22 2 8 24 52 56 F 7. F F ก 11 3 1 29 54 69 F ก F 11 3 8 23 32 46 F F F ก ก F 5 9 17 21 30 34 ก October 9, 2009 27 27
  • 28. F ก 2551 WEF 28
  • 29. Potential Role Model of Innovations 3 rd. Tier 3 rd. Tier 2 nd. Tier 2 nd. Tier 1 st. Tier 1 st. Tier India Korea Thailand Malaysia Singapore Japan Philippines Indonesia Taiwan 29
  • 30. Thailand ‘s Innovation Capability Factor-Driven Stage Efficiency-Driven Innovation-Driven 45000 US Japan 40000 GDP per Capita ($) 35000 Singapore 30000 Hong Kong 25000 20000 Korea Taiwan 15000 10000 Thailand Malaysia 5000 Indonesia Philippines India China 0 2 2.5 3 3.5 4 4.5 5 5.5 6 Innovation Score (Point) Source: WEF Report 2008-2009/ CMU 3 Analysis 30
  • 31. F July 26, 2004 P 31 F ( ล า น บ า ท ) F GER D ก G E R D/G DP 20,000 0.3% 0 .2 5 % 0 .2 6 % 0 .2 6 % 0 .2 5 % 0 .2 4 % 15,000 16,571 0.2% 15,499 GERD/ GERD/GDP 10,000 13,485 13,302 12,406 0.1% 5,000 - 0.0% 2543 2544 2545 2546 2547 ห ม า ย เ ห ตุ : ข อ มู ล ป 2 5 4 3 - 2 5 4 5 ร ว บ ร ว ม โ ด ย ส ว ท ช . ข อ มู ล ป 2 5 4 6 - 2 5 4 7 ร ว บ ร ว ม โ ด ย ว ช . แ ล ะ ส ว ท ช . GERD/GDP 31
  • 32. July 26, 2004 P 32 F F F ก 2546-2550 32
  • 33. F F ก ก F ก F F Capital to Develop Ideas to Innovation Federally Funded Research Creates New Ideas The Valley of Death No Capital Product Development & Innovation Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004 May 19, 2005 4 33
  • 34. July 26, 2004 P 34 Invention R&D Basic Applied Develop- Design/ Prototype/ Commer- Research Research ment Engi- Pilot cialization neering Project . ก. . F Innovation 34
  • 35. July 26, 2004 P 35 ก : F F F ก : F 35
  • 36. July 26, 2004 P 36 3. F ก 36
  • 37. THE CHANGING WORLD Agri- Industrial Information Conceptual culture Age Age Age Age (factory (knowledge (creators & (farmers) workers) workers) empathizers) Mar 30, 2006 37
  • 38. F ก ก ก 1800 1860 1910 1960 2000 20XX 1800: Stream engine & Textile Industry 1860: Steel & Ironmongery 1910: Electrotechnics& Chemistry 1960: Automotive & Petrochemistry Biotechnology & Nanotechnology 2000: Information Technology 20XX: ??? Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung im Mar 30,Zeitalter der Information 2006 38
  • 39. Behavioral Determinants... July 26, 2004 P 39 Nature of Entrepreneurs Innovator Early Early Late Laggards Adopter Majority Adopter Profile Enthusiastics Visionaries Pragmatics Conservatives Skeptics Nature Propensity to Propensity to Imitate Innovate Risk Risk Neutral Risk Averse Preference Pace Revolutionary Evolutionary Pattern Discontinuity Continuity Focus Creative Productivity Improvement Destruction Type of Market Early Market Mainstream Market 39
  • 40. Behavioral determinants... July 26, 2004 P 40 Different Types of Business Support Innovator Return Early Adopter IRR Line Business Introduction Angel Early Majority Venture Growth Capital Late Adopter Fixed Mature Debt Laggards Risk 40
  • 41. A Dynamic Model of Innovation High Product Innovation Process Rate of Innovation Innovation Time Need Technology Cost Stimulated Stimulated Stimulated 41
  • 42. ก F ( .) July 26, 2004 P 42 1 2546 ก ก F ( Fก ) 1ก 2552 F : " Fก ก F ก ก F " ก: " กก F Fก ก ก ก F " 42
  • 43. ก F ( .) July 26, 2004 P 43 F F F F ก ก ก ก ก ก ก กก F ก ก ก Fก F F ก ก F,ก F ก ก ก F F Fก ก ก 43
  • 44. July 26, 2004 P 44 ก กก ก ก ก ก F ก F ก Critical Factor Driving Force Wealth of Nation Knowledge Competi- Competency tiveness F F ก ก F ก F F ก 44
  • 45. Fก . Mar 5, 2008 45
  • 46. July 26, 2004 P 46 ก ก ก F ก F F ก F ก F F F ก ก F ก ก ก ก กก F ก ก ก F ก Fก ก ก F ก F ก ก F 46
  • 47. F ก F F ก ก F ก ก F 47
  • 48. กก Fก ก ก FF ก ก FF FF FF ก ก Industry Condition Industry Condition F/ F/ SWOT Analysis SWOT Analysis FF กก FF Fก Fก ก ก ก ก ก ก ก ก ก ก FF ก ก ก ก ก ก ก ก FF Financial Plan Financial Plan July 3, 2008 48
  • 50. July 26, 2004 P 50 ก ก ( ) ก ก F F ก ก ก ( ) ก ก ( ) ก ( ) F ก ( ) ก ก ( ) 50
  • 51. F ก ก F ก ก ก F F ก F ก July 3, 2008 ก F 51
  • 52. ( 2546- 2552) 52
  • 53. July 26, 2004 P 53 ก F F ก 53
  • 54. July 26, 2004 P 54 The Global Biovision 54
  • 55. July 26, 2004 P 55 Future Potential National Targets of the US for the use of renewable resources Year 2002 2010 2020 2030 Energy from Biomass 2.8% 4% 5% 5% Fuels from Biomass 0.5% 4% 10% 20% Products from Biomass 5% 12% 18% 25% 55
  • 56. July 26, 2004 P 56 World Biomass Production 93% unutilized 7% utilized Plants are a gigantic „sun reactor”. Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y . Only approx 7% of the biomass is used by mankind. 56
  • 57. Main Components of July 26, 2004 P 57 Biomass Lignin 30% other Polysachharides 39% other Plant Material 1% Animality 26% 4% Cellulose 57
  • 58.
  • 60. Forschungszentrum Karlsruhe in der Helmholtz-Gemeinschaft Biomass to Liquid Fuel ! Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th RS
  • 63. F ก ยาง ปาลม ออย มัน ขาว สําปะหลัง พื้นที่ปลูก (ลานไร) 15.21 3.19 6.7 7.41 67.33 กําลังการผลิต (ลานตัน/ป) 4.35 10.53 67 27 53.86 ผลผลิต(ตัน/ไร) 0.29 3.3 10 3 0.8 รายไดสุทธิ (บาท/ไร) 6,590 4,550 3,000 5,800 4,100 (2551) 9 October 2009 63
  • 64. (Bioplastics) July 26, 2004 P 64 ก F (Compostable Plastics) ก F ก ก ก F F F ก F ก F F F F F ก F ( ISO 17088 : 2008) F ก F F F F 64
  • 65. It comes … and it goes from nature… back to nature 100 days, not 400 years 100% Renewable Raw Materials Carbon-based natural feedstock May 19, 2005 65
  • 66. Making It Even Better July 26, 2004 P 66 Bioplastics offer the most disposal options of any plastic: Recycling compatible Commercial compost Incinerators Landfills 66
  • 67. ก ก ก Compounds Lactic Acid PHAs ก Succinic Acid Monomer Resins: Bacteria PLA PHA Glucose PBS Enzyme 67
  • 68. ก Mar 5, 2008 68
  • 69. ก F กF ก ก Net GHG emissions (CO22equivalents // kg polymer) Net GHG emissions (CO equivalents kg polymer) PLA [MJ kg-1] IngeoNGT IngeoNGT 0.8 0.8 Polypropylene Polypropylene 1.9 1.9 LDPE LDPE 2.1 2.1 PET am PET am 3.2 3.2 PET ssp PET ssp 3.4 3.4 Polystyrene GPPS Polystyrene GPPS 3.4 3.4 Polystyrene HIPS Polystyrene HIPS 3.4 3.4 Polycarbonate Polycarbonate 7.6 7.6 Nylon 66 Nylon 7.9 7.9 Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA***** Nylon 6,6 Nylon 6,6 7.9 7.9 Source: NatureWorks LLC 69
  • 70. F F F Composition of the three sub-indices 100 Kg. Cassava Roots (100 x 1.5 Bht) = 150 Bht 150% 25 Kg. Starch (25 x 9 Bht) = 225 Bht 409% 23 Kg. Lactic Acid (23 x 40 Bht) = 920 Bht 173% s ti me 20 Kg. PLA 10 (20 x 80 Bht) = 1,600 Bht 5 70
  • 71. F ก F ก Starch Industry Lactic Acid Glucose Industry 84 Companies Industry 19 Companies 1 Company Sugar Industry (> 20 Tons/day) (PURAC) 20 Companies Bioplastics Resins Industry PHAs, PLA, PHAs, PBS (Expected 1 plants in next 3 yrs) Plastic Industry 4,300 Companies 71
  • 72. F ก ก ก - ก ก ก F ก ก (New Wave Industries) - ก 22 กก 2551 72
  • 73. F ก ก ก ( . . 2551 . . 2555) ก F 1 ก F 2 ก F F F ก F F (1,000 F ) 1. F ก F F F F (100 F ) (100 F ) F 2. F ก F ก (900 F F ) ก ก F F ก F 3 F ก F 4 ก F ก ก ก F F (225 F ) ก (475 F ) 1. F ก F (55 F ) 1. F ก ก (445 F ) 2. F F (170 F ) 2. F ก ก F 3. F (30 F ) 1,800 F 5 October 9, 2009 400 F 73 73
  • 74. PLA Manufacturing Plant NatureWorks PLA-Plant in USA October 9, 2009 74
  • 75. July 26, 2004 P 75 Bacterias containing PHA-granules R O C O H2 n 75
  • 76. July 26, 2004 P 76 BIO-PLASTICS : PHAs Switchgrass 76
  • 77. July 26, 2004 P 77 77
  • 78. (Bioplastics) July 26, 2004 P 78 Durables Semi-durables Disposables 78
  • 79. July 26, 2004 P 79 F ก ก ก ก 79
  • 80. PHA Heart Valve July 26, 2004 P 80 PHA3836 Non-Porous Leaflets Valve Construction Seeding & Implantation 80
  • 81. Biomaterial Medical Devices Drug Delivery Tissue Regeneration Ref. October 9, 2009 81 81
  • 82. ก ก ก F 9 October 2009 82
  • 84. F 9 October 2009 84
  • 85. F ก กก F 3-6 9 October 2009 85
  • 86. ก 9 October 2009 86
  • 87. , 3% 0.43 MT 0.43 MT , 3% , 30% 4.35 MT ( ก 9.28 MT 2-3 MT) F, 64% Source : Pollution Control Department, 2005 F 9 F ก ก F F ก F F 6 F F Fก 60,000 F 9 October 2009 87
  • 88. F ก (2549) July 26, 2004 P 88 ก 2.5 F Fก F ก 165,992 F 90% 10% F F Fก F ก 105,668 F Fก F ก 60,324 F 31.6% 30.8% 37.6% 19,092 F F ก 18,612 F 22,620 F 88
  • 89. F July 24, 2008 F - 89
  • 90. October 9, 2009 P 90 F ก
  • 91. F F F ก October 9, 2009 91
  • 92. F ก ก ก ก F F F F F ก ก ก F F F ก F Fก ก F F F ก F F ก ก F ก F ก F- October 9, 2009 F ก 92
  • 93. F F ก October 9, 2009 P 93
  • 94. July 26, 2004 P 94 ก ก F ก (compound) ก F ก ก ก F ก HDPE F กF F F F ก F F กF 94
  • 95. F F F F F F ก F 100,000 . 63 F 21 F 1 F 31,000 . F 30,000 . F 100,000 . F 1,000 . ก 40,000 . F F F 303,000 . F 3,000 . F 300,000 . ก 5 F F 12.6 F F 2.3 F F 2 F 140,000 . F 2,500 . F 120,000 . F 6,500 . F 10,000 . 32,000 . F ก F F F F F ก F F Functional food F F 172,000 . F 17,000 . F 50,000 . F 77,000 . F 28,000 . 95
  • 96. Functional Food from Rice October 9, 2009 96
  • 97. F กF ก NUTRA GABA RICE 97
  • 98. F ก F ก GABA-Rice ก ก F ก ก F ก F Gamma Aminobutyric Acid (GABA) กก F ก F F ก ก ก (germinate) Fก ก ก decarboxylation ก ก กก GABA ก neurotransmitter F ก ก กก ก F Fก : 5,200,000 ก : F F ก : F F F ก F 98
  • 99. F F F ก 105 F F ก ก ก ก ก F F ก F F F F ก ก ก F F ก F ก ก ก ก F F F ก ก F June 19, 2006 99
  • 100. ก ก F F Reis Care 100
  • 101. F 1 . . 2548 101
  • 102. ก : F ก ก F ก ก F F F ก ก ก Fก ก ก F ก F ก ก spray dry F ก ก binder water May 19, 2005 102
  • 103. F 2 . . 2549 King High Oryzanol Rice Bran Oil Mar 28, 2006 103
  • 104. F ก ก F ก ก F ก ก F F ”Gamma-Oryzanol 4,000 ppm F ก F F LDL-C (Low Density Lipoprotein Cholesterol) F HDL-C (High Density Lipoprotein Cholesterol) ก F F กF กก ก กF F F ก Gamma-Oryzanol F May 19, 2005 104
  • 105. July 26, 2004 P 105 ก ก ก ก 105
  • 106. ก ก F Longanoid ก ก ก F F ก F ก F F Longanoid ก ก ก F ก ก F F F ก Gallic acid Flavonoid glycosides ก F ก F ก . ก F (Diacereine) F ก / F F F ก ก F ก ก ก ก 106
  • 107. ก ก F Longanoid 107
  • 108. ก ก F Longanoid ก F F F ก F ก 1,350,000 Fก 1 2 F ก 3,800,000 F ก ก F ก F F ก F F ก F F ก ก ก F 108
  • 109. ก ก F F F F ก F ก F 25 F 2 (dual microphone) ก F ก F (adaptive filter) ก ก F ก F กF F F ก F ก ก กก F (Ergonomic) 109
  • 110. 110
  • 111. ก Fก 400,000 Fก 9 F ก 770,000 F ก ก ก F ก F ก ก ก ก F F F F ARGARD F F กก F ก F F F ก F 80 F 111
  • 112. Glucosamine ก : F ก ก ก ก กกF ก ก Fก F F F ก F ก F F F Fก : 1,500,000 H H H ก : CH2OH H H NH2 F F ก : ก F O HO O HO O H CH2OH H O AcNH H H H m n July 24, 2008 112
  • 114. F ก ก F F F F ก F F ก LED F F ก ก ก F ก F ก F ก ก F F F กก F (Ergonomic) ก ก ... F ก ” F ก 57,000,000.- ก / F F ก F ก ก F F F June 19, 2006 114
  • 115. ก F F ก ก F F F F F ก F ก (binder) F F ก กF F F Fก ก . Fก ก F ก ก 20 F F ก . ก 20 F 170 F June 19, 2006 115
  • 116. F (Bio) F July 3, 2008 116
  • 117. Case C:: DHL Siamwara Modern Trade Management System
  • 118. C Modern Trade Management System ก F F F F F ก Supplier EDI Modern Trade UP-Front Siamwara Lotus Big-C TTN SMEs Makro TIFA Department Store Central The Mall F F ก F ก F ก ก F Supplier ก Fก
  • 119. C ก F F F Web-Based Application ก F ก ก F ก ก Modern Trade ก F F F ก ก ก F F F F F ก ก F ก ก F ก Modern Trade F Open Source F ก F ก F F ก ก F F ก ก
  • 120. July 26, 2004 P 120 ก F ก 120
  • 121. July 26, 2004 P 121 ก F Best of the Best FF FF ก ก 121
  • 122. F ก May 19, 2005 122
  • 123. F F ก 2552 F F F F F ก ( ) ก ก F F F F F F F ก F F ก F ก F F Nokia-Siemens, Ericsson, Alcatel, NEC, Huewei F F F F F F ก F ก F ก F TOT F F F F F F (ADSL) F (FTTH super internet broadband) 123
  • 124. F F NMS SN-02 Soft Switch SN-01 SN-03 Video Server IP - NETWORK SN-04 SN-08 IP BRAS ATM - NETWORK SN-05 SN-07 SN-06 ATM BRAS 124
  • 125. F F 2552 ก F F F ก F F F F . . F F F F ก F ก F F ก ก F ก ก F F F ก ก ก ก F F F ก 1.5-1.8 ก ก F F F F F F F ก F ก F F F F FF F F 8-10 12 ก 2552 125
  • 126. F . . 2550 ก ก กF ก ก F F ก . . F 8 17 ก 2550 126
  • 127. ก กF ก ก F ก ก F ก ก กF ก กก dynamization ก Fก ก F F ก 2 mm Fก ก F F F F F9 F ก ก F F ก F F ก ก ก ก ก Fก ก ก F F F ก F ก ก F ก ก ก F F F F F F F F กF ก ก 17 ก 2550 127
  • 128. ก ก ก April 26, 2007 128
  • 129. July 26, 2004 P 129 ก F ก F 129
  • 130. July 26, 2004 P 130 ก ก ก (Innovation Acquisition Services: IAS) 130
  • 131. July 26, 2004 P 131 ก F F ก ก F F www.toryod.com www.freepatentsonline.com ก F ก www.nstda.or.th www.nrct.go.th ก กF F ก www.nia.or.th ก F F ก www.stkc.go.th 131
  • 132. ก July 26, 2004 P 132 132
  • 133. July 26, 2004 P 133 F ก ก ก ก F F ก Fก F F ก F F ก F ก F F ก Fก ก ก F F F 133
  • 134. July 26, 2004 P 134 Senior Expert Service (SES) F F Fก F ก F ก F F ก F F SES F ก F ก F ก กก F 6,700 SES กF 1983 ก F 14,000 ก 151 ก F 2004 ก 600 ก 134
  • 135. July 26, 2004 P 135 In 2005 SES conducted 589 assignments in Asia, representing 40% of its total portfolios. F F F > 300 / 135
  • 136. July 26, 2004 P 136 Sector of Economy Experts Metallurgy Machines and plant for metal production 20 Rolling mill equipment and mechines 17 Foundry and forging Forging equipment and mechines 19 Metal forging presses 24 Tool and machine tool Plastics processing machines 24 manufacture Special purpose machines 39 Mechanical engineering Refrigerating machines 32 Plastic products: Plastics processing mechines 34 manufacture and processing Rubber processing Rubber processing mechines 10 136
  • 137. July 26, 2004 P 137 Sector of Economy Experts Packaging for final Packaging mechines for final consumers 10 consumers Pulp and paper Paper machines 20 Wood processing Wood working and processing machines 26 Leather processing Leather and shoe processing machines 26 Textiles Textiles machines 46 Printing and graphics Printing machines 9 Agriculture Agriculture machines 42 Food industry Machines / equipment for the food industry 70 Mining Mining machines 25 137
  • 138. F ก ก F F www.nia.or.th/ipm October 9, 2009 138
  • 139. F F Patenting Company Licensing Technology May 19, 2005 139
  • 140. ก F Research Laboratories IP Creation R&D units In&Out IP Protection DIP IP Utilization Internal IPM Enforcement F ก Fก F May 19, 2005 140
  • 141. ก F F ก
  • 142. ก F ก ก F ก F ก F ก F ก ก F ก F ก ก F ก . F F F F ก ก ... F ก F ก 805,000.- Fก 3
  • 143. IP Valuation . ก F ก กF ก F F ก ก กF ก ก F (Income approach) 2,105,810.- ก ก F F ก กF ก F F F (royalty fee) F 4 ก
  • 144. July 26, 2004 P 144 144
  • 145. Innovation cycle ก Business F ก ก Model Innovation Investment Model Model Profit Operation Model Model ก
  • 146. ก F NIA ก F ก . ก. . . MFC, Banks mai SET Initiate Projects & Develop . Mar 5, 2008 146
  • 147. ก ก F Venture Capital July 24, 2008 147
  • 148. Mar 5, 2008 148
  • 149. ก F ก ก ก F ก ก Fก ก F F
  • 150. .ก ก F ก F Mar 5, 2008 150
  • 151. July 26, 2004 P 151 4. ก ก ก Fก 151
  • 152. July 26, 2004 P 152 F F (2550) F F Real Growth ( F F ) GDP (%) ก 0.97 11.4 3.9 SMEs 3.24 34.9 4.2 ก 4.28 53.7 5.5 F 8.49 100 4.8 : ก ก ก ก F Real Growth ก F ก 2549 152
  • 153. July 26, 2004 P 153 F ก (2550 ) FF GDP GDP FF FF กก (( )) (( )) (( F F )) (( F F )) Large +Others SMEs (99%) Micro Enterprise (76%) OTOP (43%) (30%) 2,375,368 2,375,368 11,711,334 11,711,334 7,518,110 7,518,110 5,254,999 5,254,999 : ก F ก ก F ก F ก ก F ( .) 153
  • 154. The Weakest Links Value added Potentials Focus of Thai Producers Research & Production Marketing Development Low Cost Leaders Differentiators
  • 155. Value Creation Opportunity Innovation Driven Less for More Brain & Economy Opportunity Investment Driven More for More Sweat & Brain Economy Factor Driven More for Less Sweat &Tear Economy
  • 156. The Innovator Undermines the Incumbents Industry Leader Follower Innovator Airlines American Delta Southwest Airlines Northwest Airlines United Coffee Nestle (Nescafe) General Foods Starbucks P&G (Folgers) (Maxwell House) Sara Lee (Douwe Egberts) Compaq Personal IBM Dell HP Computer NEC TV ABC NBC CNN Broadcasting CBS Italy UK Fashion Spain France Hong Kong Source: All the Right Moves 156
  • 157. Continuous Innovation Original Product Innovation #1 Innovation #2 Coke Diet Coke Caffeine-Free Diet Coke Toothpaste With Fluoride With Whitener Telephone Portable Wireless Television Color High Definition Automobile Seatbelts Airbags Airplane Jet engine Concorde Long Play Audiotape CD Mainframe computer Desktop computer Laptop computer Source: The Dead of Demand 157
  • 158. July 26, 2004 P 158 Total Assets Intangible assets Tangible assets Business Business Capital Capital Land Land IPIP (Product, (Product, Machines Machines Human Human Distribution, Distribution, Capital Cash Cash Capital Capital Sale, Sale, Capital registered registered Marketing, Marketing, Debt Debt non registered non registered Business Business Stock Stock know-how) know-how) Equity Equity Etc. Etc. 158
  • 159. Today, IP asset is the main part of the product, playing an important role in value creation Walt Disney Nike, Inc 70.9% 76% 76% Merck & Co 93.5% 93.5%
  • 160. Design Innovation Branding Mar 30, 2006 Marketing 160
  • 161. 10-Nov-06 Global Brand Value Coca cola 69.6 Billion Microsoft 64.1 Billion IBM 51.2 Billion GE 41.3 Billion INTEL 30.9 Billion 161
  • 162. Marketing vs Branding Marketing = ก ก ก Mar 30, 2006 Branding = ก ก F 162
  • 163. ..... 163
  • 164. Business concept Innovation 164
  • 165. Core competences Firm Competencies : ก F F ก ก Fก F Core competencies - ก F F Core products F Business units ก กF F F Final end products – ก F F F 165
  • 166. World Business Model Innovators Business Model Breakthroughs “Big Box” – low cost, high stock availability “Big Box” – low cost, high stock availability Online bookstore High-quality coffee + Convivial atmosphere = “Enjoyable experience” Made-to-order The first online search engine 166
  • 167. Jan 22, 2009 167
  • 169. ก F Business concept innovation is not about positioning against competitors, but about going around them. Avoidance, not Attack Jan 22, 2009 169
  • 170. ก Jan 22, 2009 170
  • 171. Success Factors for July 26, 2004 P 171 Innovation HR: knowledge worker/researcher R&D as Knowledge Capital Stock Innovation Management Technology Acquisition Services & Products Innovation Network IP Management Technology Transfer Training Financial Incentives Market Development Public/Organisation Awareness 171
  • 172. ก ก ก : ก ก F F F Fก ( ก ก F ) F F กF ก (Radical Change) F F F ก ก F ก F F ก F F F ก F F ก F ก ( F ) ก ก 172
  • 173. New knowledge-driven economy: Shift from industrial to knowledge-based enterprises
  • 174. How to Innovate 5 THAILAND & companies? 174
  • 175. F ก ก F F (Value Creation) ก F ก F ก ก ก ก ก F F ก ก ก F (More for Less) ก ก (More for More) F ก (Less for More) 175
  • 176. ก ” Innovation: Linkage between Knowledge and Productivity Competitiveness Productivity Innovation Knowledge Acquisition Learning Science & Technology
  • 177. July 26, 2004 P 177 INNOVATION = Change ? 177
  • 178. July 26, 2004 P 178 INNOVATION = Invention + Application 178
  • 179. July 26, 2004 P 179 INNOVATION = Exploitation of Knowledge 179
  • 180. July 26, 2004 P 180 ก : ก กF ก F ก ก F Fก F กF F F F F F 180
  • 181. 02-644-6000 Mar 28, 2006 www.nia.or.th 181