8. July 26, 2004 P8
ก ( Closed Innovation)
Research Development/
Engineering
The
Research Market
Projects Boundary of the Firm
Internal R&D New Products/Process
8
9. July 26, 2004 P9
ก (Open Innovation)
Research Development/
Engineering
New
Market
Current
Market
Internal and External R&D New Products/Process
9
11. iPod of Apple : July 26, 2004 P 11
Best Open Innovation
Components: Scroll wheel, Firewire file
transfer software, 1.8 inch hard disk drive,
improved battery
System: new method of operation
Big improvement on existing MP3 players
Much easier to operate, much greater capacity
New dominant design
Novelty = “the way in which the components
work together”
11
12. July 26, 2004 P 12
Innovation Statistics*
(500 companies, 47 countries)
67% ranked Innovation as top 3 company s
strategy.
73% will increase Innovation investment.
49% satisfied with financial return.
* Boston Consulting Group Study
12
14. July 26, 2004 P 14
2551
Fast Company
#1 Team Obama #2 Google #3 Hulu
#4 Apple #5 Cisco Systems #6 Intel
#7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon
#10 Ideo #11 GE #12 Hewlett-Packard
#13 Nokia #14 Gilead Sciences #15 Facebook
#16 NextEra Energy #17 Q-Cells #18 First Solar
Resources
#19 IBM #20 Zappos #21 Nintendo
#22 Disney #23 Crispin Porter + Bogusky #24 TBWAWorldwide
#25 New England Sports #26 DSM #27 Nike
Ventures
#28 NPR #29 Barbarian Group #30 W.L. Gore & Associates
14
15. ก 2551
July 26, 2004 P 15
POPULAR SCIENCE
F
15
16. July 26, 2004 P 16
The Retail DNA Test
DNA F
ก ก ก F 600,000 F F
F F ก ก F F ก
ก F กก ก F
16
17. July 26, 2004 P 17
remote-control gut cam
กF ก F F ก
F F ก F F กF F
ก F F F ก ก
ก F F
17
18. July 26, 2004 P 18
F ก
ก F F ก ก ก 2008
ก กก กF F F
F ก F 29 ก 32
ก ก F Polyurethane planks
woven fabric
F F
18
19. July 26, 2004 P 19
ก F F
ก 3 F F F F ก
F ก F
F F ก F FF ก
F ก F
19
20. July 26, 2004 P 20
ก
ก F ก F F ก F
ก ก
ก F ก 3.1 F
F 6.25 ก F F F 1,500
20
21. July 26, 2004 P 21
F Nanosolar
Nanosolar F F
ก
ก F F
ก F
F
F F กF
F 1 3
21
22. " F"
July 26, 2004 P 22
Fก F ก F F F
F F F F F
ก F1
F F 40
22
23. F F F
ก
F 2008
F 5 F F
17,000
F F
F ก F
ก ก ก ก
F
ก F
F F F กก F ก ก
F F F
23
25. July 26, 2004 P 25
ก 2551 ก F
World Economic Forum(WEF)
: ก F 2551
: World Economic Forum (2009). The Global Competitiveness Report 2008-2009.
25
26. 9 F ก ก F WEF
ก F
1) 1. ก ก (institutions)
(basic requirements)
2. F (infrastructures)
3. ก (macro economy)
4. ก ก (health and primary education)
2) 5. ก ก ก ก (higher education and training)
(efficiency enhancers)
6. (market efficiency)
7. F F (technology readiness)
3) F ก (innovation 8. F ก ก (business sophistication)
and sophistications)
9. ก (innovation)
26
27. ก F ก 2551 WEF
ก F F ก
F F ก F F
1. ก 19 2 16 21 25 64
2. F F 13 15 21 20 37 57 ก
3. ก F ก 10 2 16 18 24 54 F F
ก
4. F F ก 5 21 10 20 23 38 ก
F กก
5. ก F 1 42 12 6 20 48 F
6. ก F ก 22 2 8 24 52 56 F
7. F F ก 11 3 1 29 54 69 F
ก F 11 3 8 23 32 46 F F
F ก
ก F 5 9 17 21 30 34 ก
October 9, 2009 27
27
29. Potential Role Model of Innovations
3 rd. Tier
3 rd. Tier 2 nd. Tier
2 nd. Tier 1 st. Tier
1 st. Tier
India
Korea
Thailand Malaysia
Singapore Japan
Philippines Indonesia
Taiwan
29
30. Thailand ‘s Innovation Capability
Factor-Driven Stage Efficiency-Driven Innovation-Driven
45000
US
Japan
40000
GDP per Capita ($)
35000 Singapore
30000 Hong Kong
25000
20000 Korea
Taiwan
15000
10000
Thailand Malaysia
5000 Indonesia
Philippines India China
0
2 2.5 3 3.5 4 4.5 5 5.5 6
Innovation Score (Point)
Source: WEF Report 2008-2009/ CMU 3 Analysis 30
33. F F ก ก F ก
F F
Capital to Develop
Ideas to Innovation
Federally
Funded
Research
Creates
New Ideas
The Valley of Death
No Capital Product
Development
&
Innovation
Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004
May 19, 2005 4
33
34. July 26, 2004 P 34
Invention
R&D
Basic Applied Develop- Design/ Prototype/ Commer-
Research Research ment Engi- Pilot cialization
neering Project
. ก. . F
Innovation
34
37. THE CHANGING WORLD
Agri- Industrial Information Conceptual
culture Age Age Age
Age (factory (knowledge (creators &
(farmers) workers) workers) empathizers)
Mar 30, 2006 37
38. F ก ก ก
1800 1860 1910 1960 2000 20XX
1800: Stream engine & Textile Industry
1860: Steel & Ironmongery
1910: Electrotechnics& Chemistry
1960: Automotive & Petrochemistry Biotechnology & Nanotechnology
2000: Information Technology
20XX: ???
Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung im
Mar 30,Zeitalter der Information
2006 38
39. Behavioral Determinants... July 26, 2004 P 39
Nature of Entrepreneurs
Innovator Early Early Late Laggards
Adopter Majority Adopter
Profile Enthusiastics Visionaries Pragmatics Conservatives Skeptics
Nature Propensity to Propensity to Imitate
Innovate
Risk Risk Neutral Risk Averse
Preference
Pace Revolutionary Evolutionary
Pattern Discontinuity Continuity
Focus Creative Productivity Improvement
Destruction
Type of Market Early Market Mainstream Market
39
40. Behavioral determinants... July 26, 2004 P 40
Different Types of Business Support
Innovator Return
Early
Adopter IRR Line Business
Introduction Angel
Early
Majority
Venture
Growth Capital
Late
Adopter
Fixed
Mature Debt
Laggards
Risk
40
41. A Dynamic Model of Innovation
High Product
Innovation Process
Rate of Innovation
Innovation
Time
Need Technology Cost
Stimulated Stimulated Stimulated
41
42. ก ก F ( .)
July 26, 2004 P 42
1 2546
ก ก F ( Fก
) 1ก 2552
F : " Fก ก F ก
ก F "
ก: " กก F Fก ก
ก ก
F "
42
43. ก ก F ( .)
July 26, 2004 P 43
F F F F ก
ก ก ก ก
ก ก กก F ก
ก ก
Fก F F ก ก F,ก F
ก ก ก F
F Fก ก
ก 43
44. July 26, 2004 P 44
ก กก ก ก
ก ก F ก F
ก
Critical Factor Driving Force Wealth of Nation
Knowledge
Competi-
Competency tiveness
F F ก ก F
ก F F ก 44
55. July 26, 2004 P 55
Future Potential
National Targets of the US for the use of renewable resources
Year 2002 2010 2020 2030
Energy from Biomass 2.8% 4% 5% 5%
Fuels from Biomass 0.5% 4% 10% 20%
Products from Biomass 5% 12% 18% 25%
55
56. July 26, 2004 P 56
World Biomass Production
93%
unutilized
7%
utilized
Plants are a gigantic „sun reactor”.
Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y .
Only approx 7% of the biomass is used by mankind.
56
57. Main Components of July 26, 2004 P 57
Biomass
Lignin
30% other Polysachharides
39%
other Plant Material
1%
Animality
26%
4%
Cellulose
57
60. Forschungszentrum Karlsruhe
in der Helmholtz-Gemeinschaft
Biomass to Liquid Fuel !
Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th
RS
64. ก (Bioplastics) July 26, 2004 P 64
ก F (Compostable Plastics)
ก F ก ก ก F F
F ก F ก F F F
F F ก F ( ISO 17088 :
2008) F ก F F F
F
64
65. It comes … and it goes
from nature… back to nature
100 days, not 400 years
100% Renewable Raw Materials
Carbon-based natural feedstock
May 19, 2005 65
66. Making It Even Better July 26, 2004 P 66
Bioplastics offer the
most disposal options
of any plastic:
Recycling compatible
Commercial compost
Incinerators
Landfills
66
69. ก ก F กF ก ก
Net GHG emissions (CO22equivalents // kg polymer)
Net GHG emissions (CO equivalents kg polymer)
PLA
[MJ kg-1] IngeoNGT
IngeoNGT 0.8
0.8
Polypropylene
Polypropylene 1.9
1.9
LDPE
LDPE 2.1
2.1
PET am
PET am 3.2
3.2
PET ssp
PET ssp 3.4
3.4
Polystyrene GPPS
Polystyrene GPPS 3.4
3.4
Polystyrene HIPS
Polystyrene HIPS 3.4
3.4
Polycarbonate
Polycarbonate 7.6
7.6
Nylon 66
Nylon 7.9
7.9
Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA*****
Nylon 6,6
Nylon 6,6 7.9
7.9
Source: NatureWorks LLC 69
70. F F F
Composition of the three sub-indices 100 Kg. Cassava Roots
(100 x 1.5 Bht)
= 150 Bht
150%
25 Kg. Starch
(25 x 9 Bht)
= 225 Bht
409%
23 Kg. Lactic Acid
(23 x 40 Bht)
= 920 Bht
173%
s
ti me 20 Kg. PLA
10
(20 x 80 Bht)
= 1,600 Bht 5
70
71. F ก F ก
Starch Industry Lactic Acid
Glucose Industry
84 Companies Industry
19 Companies
1 Company
Sugar Industry (> 20 Tons/day)
(PURAC)
20 Companies
Bioplastics Resins Industry
PHAs,
PLA, PHAs, PBS
(Expected 1 plants in next 3 yrs)
Plastic Industry
4,300 Companies
71
72. F ก ก ก
- ก ก
ก
F ก ก
(New Wave
Industries)
- ก
22
กก 2551
72
73. F ก ก ก
( . . 2551 . . 2555)
ก F 1 ก F 2
ก F F F ก F F (1,000 F )
1. F ก F F F F (100 F )
(100 F )
F 2. F ก F ก
(900 F
F
)
ก ก
F F
ก F 3 F ก F 4
ก F ก ก ก F F (225 F )
ก (475 F ) 1. F ก F (55 F )
1. F ก ก (445 F ) 2. F F (170 F )
2. F ก ก F 3. F
(30 F )
1,800 F 5
October 9, 2009
400 F 73
73
87. , 3%
0.43 MT
0.43 MT , 3%
, 30% 4.35 MT
( ก 9.28 MT
2-3 MT)
F, 64%
Source : Pollution Control Department, 2005
F 9 F ก ก F
F ก F F 6 F
F Fก 60,000 F
9 October 2009 87
88. F ก (2549) July 26, 2004 P 88
ก 2.5 F
Fก F ก 165,992 F
90% 10%
F F
Fก F ก 105,668 F Fก F ก 60,324 F
31.6% 30.8% 37.6%
19,092 F F ก 18,612 F 22,620 F
88
94. July 26, 2004 P 94
ก ก F
ก
(compound)
ก F ก
ก ก F
ก
HDPE
F
กF F
F
F
ก
F F กF
94
95. F F F F
F F ก F 100,000 .
63 F 21 F 1 F 31,000 .
F 30,000 . F 100,000 . F 1,000 .
ก 40,000 .
F
F F 303,000 .
F 3,000 .
F 300,000 .
ก 5 F F 12.6 F F 2.3 F F 2 F 140,000 .
F 2,500 . F 120,000 . F 6,500 . F 10,000 .
32,000 .
F ก F F F F F
ก F F Functional food F F
172,000 .
F 17,000 . F 50,000 . F 77,000 . F 28,000 .
95
98. F ก F ก GABA-Rice
ก
ก F
ก ก F ก F
Gamma Aminobutyric Acid
(GABA) กก F
ก F F ก ก ก
(germinate) Fก ก ก
decarboxylation ก ก กก
GABA ก
neurotransmitter F ก
ก กก ก
F
Fก : 5,200,000
ก :
F F ก : F F F ก F
98
99. F F F ก 105
F F
ก
ก ก ก ก F
F ก F F F F ก
ก ก F F ก
F ก ก ก
ก
F
F F
ก ก F
June 19, 2006 99
102. ก
ก : F ก ก F ก
ก F F F
ก ก ก Fก ก ก
F ก F
ก ก spray dry
F ก
ก
binder
water
May 19, 2005 102
103. ก F 2 . . 2549
King High Oryzanol Rice Bran Oil
Mar 28, 2006 103
104. F
ก
ก F ก ก F ก
ก F F
”Gamma-Oryzanol 4,000 ppm F
ก F F LDL-C (Low Density
Lipoprotein Cholesterol) F HDL-C
(High Density Lipoprotein Cholesterol)
ก F F กF กก ก กF
F F ก Gamma-Oryzanol
F
May 19, 2005 104
106. ก ก ก F Longanoid
ก
ก ก F F ก F ก
F F Longanoid ก ก ก
F ก ก F F F ก Gallic acid
Flavonoid glycosides ก
F ก F ก . ก F
(Diacereine) F
ก / F
F F
ก ก F ก ก ก ก
106
111. ก
ก Fก
400,000 Fก 9 F ก
770,000
F ก
ก ก F ก F ก ก ก ก F
F F F ARGARD
F F กก F ก F F F ก F 80 F
111
112. Glucosamine
ก : F ก ก ก ก
กกF ก ก Fก F F F ก F
ก F F F
Fก : 1,500,000
H H H
ก :
CH2OH H H NH2 F F ก : ก F
O
HO O
HO O
H CH2OH H O
AcNH
H H H
m n
July 24, 2008 112
117. Case C:: DHL Siamwara
Modern Trade
Management System
118. C
Modern Trade Management System
ก F F F F F ก Supplier
EDI
Modern Trade UP-Front Siamwara
Lotus
Big-C TTN SMEs
Makro TIFA
Department Store
Central
The Mall
F F ก F ก F
ก ก F Supplier ก Fก
119. C
ก F
F F Web-Based Application ก F
ก ก F ก ก Modern Trade
ก F F F ก
ก
ก F F F
F F ก
ก F ก ก F ก Modern Trade
F Open Source F ก
F ก F F
ก ก F F ก ก
123. ก F F ก 2552
F F
F F F ก ( )
ก
ก F F F
F F F F ก
F F ก F ก F F Nokia-Siemens,
Ericsson, Alcatel, NEC, Huewei F F F
F F F ก F
ก F ก F TOT F
F F F F F (ADSL)
F (FTTH super internet broadband)
123
124. F F
NMS
SN-02
Soft Switch SN-01
SN-03
Video Server
IP - NETWORK
SN-04
SN-08
IP BRAS
ATM - NETWORK
SN-05
SN-07 SN-06
ATM BRAS
124
125. ก F F 2552
ก F F F ก F F F
F . . F
F F F
ก F ก F
F
ก
ก F ก
ก F F F ก ก ก
ก F F F
ก 1.5-1.8
ก ก F F F F F
F F ก F
ก F F F F
FF F F 8-10
12 ก 2552 125
126. F . . 2550
ก ก กF ก ก F
F ก . .
F 8
17 ก 2550 126
127. ก ก กF ก ก F
ก
ก F ก ก กF ก
กก dynamization ก Fก ก F
F ก 2 mm Fก ก F F F
F F9 F ก ก
F F ก F F ก ก ก ก ก
Fก ก ก F
F F
ก F ก ก
F ก ก ก F F F
F F F F F กF ก ก
17 ก 2550 127
130. July 26, 2004 P 130
ก
ก ก
(Innovation Acquisition
Services: IAS)
130
131. July 26, 2004 P 131
ก F F ก
ก F F www.toryod.com
www.freepatentsonline.com
ก F ก www.nstda.or.th
www.nrct.go.th
ก กF F ก
www.nia.or.th
ก F F ก www.stkc.go.th
131
133. July 26, 2004 P 133
F ก
ก ก
ก F F ก Fก
F F ก F
F ก F
ก F F ก
Fก ก ก
F F F
133
134. July 26, 2004 P 134
Senior Expert Service (SES)
F F Fก F
ก F ก F F ก F
F SES F ก F
ก F ก
กก F 6,700
SES กF 1983 ก F
14,000 ก 151 ก F 2004
ก 600 ก 134
135. July 26, 2004 P 135
In 2005 SES
conducted 589
assignments in Asia,
representing 40% of
its total portfolios.
F
F F
> 300 /
135
136. July 26, 2004 P 136
Sector of Economy Experts
Metallurgy Machines and plant for metal production 20
Rolling mill equipment and mechines 17
Foundry and forging Forging equipment and mechines 19
Metal forging presses 24
Tool and machine tool
Plastics processing machines 24
manufacture
Special purpose machines 39
Mechanical engineering
Refrigerating machines 32
Plastic products:
Plastics processing mechines 34
manufacture and processing
Rubber processing Rubber processing mechines 10
136
137. July 26, 2004 P 137
Sector of Economy Experts
Packaging for final
Packaging mechines for final consumers 10
consumers
Pulp and paper Paper machines 20
Wood processing Wood working and processing machines 26
Leather processing Leather and shoe processing machines 26
Textiles Textiles machines 46
Printing and graphics Printing machines 9
Agriculture Agriculture machines 42
Food industry Machines / equipment for the food industry 70
Mining Mining machines 25
137
138. ก F
ก
ก F F
www.nia.or.th/ipm
October 9, 2009 138
139. ก F F
Patenting
Company
Licensing Technology
May 19, 2005 139
140. ก ก F
Research Laboratories
IP Creation
R&D units In&Out
IP Protection DIP
IP Utilization Internal IPM
Enforcement F
ก Fก F
May 19, 2005 140
152. July 26, 2004 P 152
F F (2550)
F F Real Growth
( F F ) GDP (%)
ก 0.97 11.4 3.9
SMEs 3.24 34.9 4.2
ก 4.28 53.7 5.5
F
8.49 100 4.8
: ก ก ก ก F
Real Growth ก F ก 2549
152
153. July 26, 2004 P 153
F ก (2550 )
FF GDP
GDP FF FF กก
(( )) (( )) (( F F )) (( F F ))
Large
+Others
SMEs
(99%)
Micro Enterprise (76%)
OTOP (43%)
(30%)
2,375,368
2,375,368 11,711,334
11,711,334 7,518,110
7,518,110 5,254,999
5,254,999
: ก F ก ก F ก F ก ก F ( .) 153
154. The Weakest Links
Value added
Potentials
Focus of
Thai Producers
Research & Production Marketing
Development
Low Cost Leaders
Differentiators
155. Value Creation Opportunity
Innovation Driven Less for More
Brain &
Economy
Opportunity
Investment Driven More for More
Sweat & Brain Economy
Factor Driven More for Less
Sweat &Tear Economy
156. The Innovator Undermines the Incumbents
Industry Leader Follower Innovator
Airlines American Delta Southwest
Airlines Northwest Airlines
United
Coffee Nestle (Nescafe)
General Foods Starbucks
P&G (Folgers)
(Maxwell House)
Sara Lee (Douwe Egberts)
Compaq
Personal IBM Dell
HP
Computer
NEC
TV ABC
NBC CNN
Broadcasting CBS
Italy UK
Fashion Spain
France Hong Kong
Source: All the Right Moves 156
157. Continuous Innovation
Original Product Innovation #1 Innovation #2
Coke Diet Coke Caffeine-Free Diet Coke
Toothpaste With Fluoride With Whitener
Telephone Portable Wireless
Television Color High Definition
Automobile Seatbelts Airbags
Airplane Jet engine Concorde
Long Play Audiotape CD
Mainframe computer Desktop computer Laptop computer
Source: The Dead of Demand 157
158. July 26, 2004 P 158
Total Assets
Intangible assets Tangible assets
Business
Business
Capital
Capital Land
Land
IPIP (Product,
(Product, Machines
Machines
Human
Human Distribution,
Distribution,
Capital Cash
Cash
Capital Capital Sale,
Sale,
Capital registered
registered Marketing,
Marketing,
Debt
Debt
non registered
non registered Business
Business Stock
Stock
know-how)
know-how) Equity
Equity
Etc.
Etc.
158
159. Today, IP asset is the main part of the product,
playing an important role in value creation
Walt Disney Nike, Inc
70.9% 76%
76%
Merck & Co
93.5%
93.5%
160. Design
Innovation
Branding
Mar 30, 2006
Marketing 160
161. 10-Nov-06
Global Brand Value
Coca cola 69.6
Billion
Microsoft 64.1
Billion
IBM 51.2
Billion
GE 41.3
Billion
INTEL 30.9
Billion 161
165. Core competences
Firm Competencies :
ก F F
ก ก Fก F
Core competencies - ก F F
Core products F
Business units ก กF F F
Final end products – ก F F
F
165
166. World Business Model Innovators
Business Model Breakthroughs
“Big Box” – low cost, high stock availability
“Big Box” – low cost, high stock availability
Online bookstore
High-quality coffee + Convivial atmosphere
=
“Enjoyable experience”
Made-to-order
The first online search engine
166
171. Success Factors for July 26, 2004 P 171
Innovation
HR: knowledge worker/researcher
R&D as Knowledge Capital Stock
Innovation Management
Technology Acquisition
Services & Products Innovation Network
IP Management
Technology Transfer
Training
Financial Incentives
Market Development
Public/Organisation Awareness
171
172. ก ก
ก ก :
ก
ก F F
F Fก
( ก
ก F
)
F F กF ก (Radical
Change)
F
F
F ก
ก F
ก F
F ก
F
F
F ก F
F ก F ก
( F ) ก ก
172
