The document discusses a strategic campaign to raise awareness of mental health and depression among youth in Vietnam. It targets Gen Z and low-income individuals. The campaign introduces a character named "Mai" to represent a friend who will listen without judgment. It uses videos, events and social media to show people are not alone and encourage them to contact "Ngay Mai" for support. The goal is to normalize discussing mental health and increase treatment access.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers 10 - Final Report - Nguyễn Thị XuânPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Marketing Arena is a nationwide competition specialize in the marketing field hosted by Creatio Club, attracted more than 700 participating teams.
This season, I work with a team of 3 members to build an integrated marketing communications plan for the penetration strategy in the rural area of TikTok Vietnam.
Looking forward to receiving your feedback.
Young Marketers 8 Final Round - DatingExpertsUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
Young Marketers 10 - Final Report - Nguyễn Thị XuânPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
15 million people in the US have ADHD. #oneof15m is an ADHD awareness campaign designed to you to change how the world thinks about ADHD. By participating in #oneof15m you can:
* Confront the stigma associated with ADHD,
* Dispel myths about ADHD and even,
* Raise funds to support CHADD, the advocacy group for those with ADHD.
This is a brief overview of some of the programs and workshops that is being offered by Hurt Ends and Development Starts. If we want to stop bullying and the consequences that are coming as a result of it we must take action. We encourage you to take a look at our website to find out more about us WWW.HEADS.MOBI
Hurt Ends and Development Starts - Introduction to cambridge, ohioMatthew F. Stevens
This slide show has information about programs and workshops that we have created to strengthen the emotional intelligence of our young ones, as well as improve the overall culture of a school. There are several programs and workshops that are highlighted in this presentation. We all know bullying is a problem, and is impacting our youth more and more with everyday that passes. In order to get experience the changes that we need to see in our schools and our communities a decisive action plan is needed. These programs are available to all schools, if you would like more information we encourage you to contact us at useurheads@gmail.com
Hurt Ends and Development Starts Intro to Cambridge, Ohio Matthew F. Stevens
Hello thank you for taking time out of your day to view this. Our mission is to strengthen individuals in order to strengthen communities. We have created a wealth of programs to increase emotional intelligence throughout all communities. This is our plan to start strengthening the community in Cambridge. As you go through the slide please make sure you take time to read the notes attached, contained within is a lot of valuable information. We appreciate you taking time to look over this and if there is anything we can do to help your child's school or your community we encourage you to reach out to us.
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
This presentation to communicators and marketers discusses the role of older adult’s use of social media and how technical anxiety may be a factor in older adults using social media, which still are underrepresented in the overall computer use. Much of the presentation discusses Angela's current research on older adults and computer competency, which highlights the growth of older adults using this medium to decrease loneliness and enhance a sense of community; however, social media is still an under researched area focusing on older adults.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
Đường Dây Nóng Ngày Mai - Lê Vĩnh Hưng - YM mùa 10
1. Sức khoẻ tinh thần trong cuộc sống bình thường mới
Lê Vĩnh Hưng - YM ID: 000 207
levinhhungg@gmail.com YM ID: 000 207
2. levinhhungg@gmail.com
THEIR BEHAVIORS
YM ID: 000 207
TARGET AUDIENCE
Gen Z (Primary)
● Under 22: The pressures of studying, exams, and expectations
from parents
● 22 - 25: Struggling in the journey to find life purpose, career
passion, pressure from peers.
Low Income in General (Secondary)
● Cannot sought for professional help even though they wanted to
● About 19% of people sought treatment for a mental health
condition in 2019. Just under 16% were prescribed medication to
treat the condition, and just under 10% opted for psychotherapy
or counseling, either on its own or in combination with
medication. The rest of them (55%) doesn’t sought for any help
at all. (NHANES)
● About 8% - 29% of adolescents in Vietnam suffer from mental
health diseases. In Vietnam, there are at least 3 million young
people and adolescents with mental health problems. However,
only about 20% of them receive the necessary medical support
and treatment. (UNICEF)
3. levinhhungg@gmail.com
INSIGHTS
YM ID: 000 207
“I am afraid of what will happen if I talk
about a mental health struggle.”
“It came on so gradually,
I hardly noticed.”
“I don’t want to be a burden.” “I’m embarrassed to talk about it.”
Why they’re not seeking for help?
“I don’t feel like trust anyone.”
4. levinhhungg@gmail.com
KEY TAKEAWAYS
YM ID: 000 207
They have negative thoughts, with the
symptoms of depression. However,
they are afraid to seek help from
others.
Depression make them lack the
motivation to fulfill their own dreams
and ambitions, they feel lost and
hopeless in the cycle of life, as well as
witness the successes of their peers,
making them feel like they are falling
behind, they fall into a state of
restlessness and eventually
depression.
They lack meaningful relationships,
loneliness, especially during the
epidemic, makes them unable to share
their thoughts with anyone.
AFRAID TO DISTURB OTHERS PEOPLE
PEER PRESSURE & HOPELESS
FEELING LONELY
The lack of meaningful relationships, people they trust so that they can freely
share their problems and avoid feeling embarrassed when disturbing others.
5. levinhhungg@gmail.com
STRATEGIC APPROACH
YM ID: 000 207
AFRAID TO ASK
I’m afraid to be a
burden, therefore I
didn’t ask for help
LONELY
The epidemic and
distance makes me
feel lonely
HOPELESS
I’m stuck with
pressure but don’t
know any way out
LOVE TO HEAR
Feel free to share
because your
words are
meaningful
ALWAYS THERE
You’re not alone,
you have “Ngày Mai”
OPTIMIST
Life is so beautiful
and better future is
ahead
Don’t know how to
share their mental
problems
A meaningful
friend, someone
they can trust
Believe in “Ngày
Mai” - Hãy tin vào
Ngày Mai
TA’s Voice
NM’s Voice
6. levinhhungg@gmail.com
STRATEGIC APPROACH
YM ID: 000 207
There are many people who are not shared, not heard, which makes
them very easy to fall into depression. So they need people who
bring positive energy to them and make them feel that there are
still people out there willing to sit back and listen to them. And
“Ngày Mai” is doing just that.
HEAR THE VOICELESS THOUGHTS
7. levinhhungg@gmail.com YM ID: 000 207
Let your thoughts BE HEARD
Hãy để những SUY NGHĨ của bạn được LẮNG NGHE
TIN VÀO
BIG IDEA
“Ngày Mai” is a project that brings sympathy, represents thoughts that
need to be heard, is a friend that depressed people can trust and confides
in, a place where help you get out of the black hole of despair and find
bright thoughts in life, for a better tomorrow.
8. levinhhungg@gmail.com YM ID: 000 207
AMBASSADOR & PARTNER
GIANG ƠI
A strong and bold character who like
to spread positive energy to everyone.
An extraordinary person who
understands the struggle and mental
problems of the young generation.
Braincare aims to become a leader in
mental health care in Vietnam,
changing the habits and perceptions
of Vietnamese people in focusing on
mental health and seeking help
when they needed to.
BRAINCARE
CAMPAIGN
AMBASSADOR
CAMPAIGN
PARTNER
9. levinhhungg@gmail.com
PHASE 1
YM ID: 000 207
PHASE OBJECTIVES
● Raise awareness about depression and its affection in today’s society
● Inspire TA's thinking about depression as a crucial issue in the pandemic and know “Ngày Mai” as a friend who will be by their side.
● Raise awareness about “Ngày Mai”
PILLARS
● A life full of pressures, feelings of loneliness and isolation is making people vulnerable and can lead to depression.
● Information about depression, symptoms of depression and ways to overcome this trauma
● What’s your meaningful relationship?
● “Ngày Mai” - a friend you can trust and share your thoughts with, what you're going through
● You are not alone, there is a friend who is always with you, that is "Ngày Mai"
MESSAGE ”There’s a friend by your side”
AWARENESS
TACTICS
● Introduce a representative character for the campaign - “Mai”
● Viral Clip to drives the attention to the problems and how “Ngày Mai” will help to solve it
● Talkshow with the participation of brand ambassadors & professionals from “Ngày Mai” and BrainCare
10. levinhhungg@gmail.com
PHASE 1
YM ID: 000 207
AWARENESS
SUPPORTING TACTICS:
● Spread animated clip, talkshow & banners on fanpage "Ngày Mai", social
fanpages and video platforms
● Series content to share medical advices from the professionals (Ngày Mai &
BrainCare)
● KOLs Sharing: KOLs & Brand Ambassadors
● PR Article about the campaign
PLATFORMS: Social Media, Video Platforms, Internet Media News
CHANNELS:
● Social Fanpages: A Crazy Mind, ToMo, YBOX, Tâm Lý Học Tuổi Trẻ, Spiderum,
WhyPsychology, Akwaaba, Tùng, Trạm Đọc, Youth Confession, Bookademy,
Vietcetera…
● KOLs/ Influencers: Giang Ơi FB & YT, Nguyễn Phi Vân FB
● eNews: kenh14, ybox, trangtamly, tamlyhochiendai, tamly.org, tamlyhoctoipham
ANIMATED CLIP
Launch animated clip about depression and its impact in
today's society, with a message to help viewers reflect on
what depressed people are going through, and the
appearance of the character "Mai" ” - representing the
campaign “Tin vào Ngày Mai”.
CAMPAIGN CHARACTER
Introduce a representative character for the campaign -
“Mai”, a meaningful friend whom they can freely share
their thoughts at any time. Build a long lasting
relationship and gives freedom in their minds.
TALKSHOW
Talkshow about depression with the participation of
brand ambassador Giang Ơi, Đặng Hoàng Giang and
psychologists from BrainCare to convey authentic, helpful
stories, and the values that "Ngày Mai" brings.
You got a friend in “Mai”
11. levinhhungg@gmail.com
PHASE 2
YM ID: 000 207
EXPERIENCE
PHASE OBJECTIVES
● Amplify awareness through engagement and push trials/ taking action
● Create affection with “Mai” and push TA to make the first call
● Help TA to share their thoughts in various ways
PILLARS
● “Mai” is ready to listen to your calls, share now, “Mai” loves to hear your thoughts
● Have a verbal conversation with “Mai”, build our meaningful and long lasting relationship
● You are not alone, there are many people who share the same thoughts as you, feel free to share and be understood
● Call for you, call for everyone, each call to "Ngày Mai" will not only help your soul, but also help the children with depression to have free
medical consultations
MESSAGE ”Feel free to share your thoughts with your friend “Mai”. Make the call, for you and for everyone”
TACTICS
● Series call to action clip about different lives, but same issue to show TA that they’re not alone
● Confession group for the individuals who can’t call right away, but want to be consulted by the professionals
● Microsite of the campaign, showing the accumulation of calls and how each milestone will affect the caller and society
12. levinhhungg@gmail.com
PHASE 2
YM ID: 000 207
EXPERIENCE
CALL TO ACTION CLIP
Launch 5 short clips (15 - 20s) about different
depression characters, who have different lives
but same issue, about their day-to-day life and
eventually decided to call “Ngày Mai”.
CONFESSION GROUP
Build a group to confess, where depressed
people can share their thoughts get help from
people in the group, as well as the
professionals.
“NGÀY MAI” MICROSITE
Building a microsite to show the accumulation
of calls by milestone to raise funds, BrainCare
will conduct free medical consultations
according to certain milestones.
SUPPORTING TACTICS:
● Spread clip, talkshow & banners on fanpage "Ngày Mai", hot fanpages (A Crazy
Mind, ToMo, YBOX...) and video platforms
● Calm and chill music whenever the caller make the call
● KOLs Sharing: KOLs & Brand Ambassadors
● PR Article about the campaign
PLATFORMS: Social Media, Video Platforms, Internet Media News, Website
CHANNELS:
● Social Fanpages: A Crazy Mind, ToMo, YBOX, Tâm Lý Học Tuổi Trẻ, Spiderum,
WhyPsychology, Akwaaba, Tùng, Trạm Đọc, Youth Confession, Bookademy,
Vietcetera…
● KOLs/ Influencers: Giang Ơi FB & YT, Nguyễn Phi Vân FB...
● eNews: kenh14, ybox, trangtamly, tamlyhochiendai, tamly.org, tamlyhoctoipham...
13. levinhhungg@gmail.com
PHASE 3
YM ID: 000 207
ENGAGEMENT & SUSTAIN
PHASE OBJECTIVES
● Amplify & sustain awareness with the campaign and partner
● Create complete knowledge about “Ngày Mai” and keep TA familiar with the friend that their would call whenever their have a mental issue
PILLARS
● Join in with the community for a brighter future, and call “Ngày Mai” if symptoms of depression is found
● Join in with "Ngày Mai" to continue to help the community overcome depression
MESSAGE ”Join the happy community and create a happier future”
TACTICS
● Social Challenge to create a healthy and loving community amongst "Mai" and the friends that “Mai” helped, Started by Giang Ơi
● Online Event with the Professionals from “Ngày Mai” and BrainCare share their experiences about helping people with depression, and Q&A
from attendees
14. levinhhungg@gmail.com
PHASE 3
YM ID: 000 207
ENGAGEMENT & SUSTAIN
SOCIAL CHALLENGE
Social challenge that encourages participant to tell about their struggles and traumas,
dreams and wishes. How they escape hard times, and ask what they’re gonna do after
the pandemic and inspire people for a better future, and whenever anyone have a
mental problem, they have “Ngày Mai”. Started by Giang Oi with Hashtag
#TinVaoNgayMai
ONLINE EVENT
Online event about recovery, healing after mental trauma, experts of BrainCare
and “Ngày Mai” shared their experience about the calls they received, as well as
the cases that they helped. Attendees can learn from them and develop their
positive perception of depression/mental instability in others and can help them.
SUPPORTING TACTICS:
● The social challenge will have the participation of the non-depressed people to
inspired them more correct and positive perception of depression/psychological
instability in self and others
● Minigame to give free gifts during the livestream of online event
● KOLs Sharing: KOLs & Brand Ambassadors
● PR Article about the campaign
PLATFORMS: Social Media, Video Platforms, Internet Media News
CHANNELS:
● Social Fanpages: A Crazy Mind, ToMo, YBOX, Tâm Lý Học Tuổi Trẻ, Spiderum,
WhyPsychology, Akwaaba, Tùng, Trạm Đọc, Youth Confession, Bookademy,
Vietcetera…
● KOLs/ Influencers: Giang Ơi FB, YT & TikTok
● eNews: kenh14, ybox, trangtamly, tamlyhochiendai, tamly.org, tamlyhoctoipham
15. levinhhungg@gmail.com YM ID: 000 207
MILESTONES
PHASE
1
PHASE
2
PHASE
3
NOVEMBER DECEMBER
16/11: International Day of Tolerance - tolerance with yourself
20/11: Universal Children's Day - help the depressed child, make the call
10/12: Human Rights Day - Your rights to ask for help
25/12: Christmas Day - Create your happy christmas
Viral Clip
12/11
Talkshow
27/11
5 CTA Clips
05, 08, 11, 14, 17/12
Microsite
05/12 - 01/01
Group
07/12
Social Challenge
20/12
Online Event
30/12
Note: series of content between assets
16. levinhhungg@gmail.com YM ID: 000 207
BUDGETING
Phase AWARESS EXPERIENCE SUSTAIN
Key Hook
Viral clip
Talkshow
CTA Clips
Microsite
Social Challenge
Online Event
Touch Points Social, Digital Ads, KOLs Social, Digital Ads, KOLs, Website Social, Digital Ads, KOLs
Budget
150 mil
● Viral Clip: 60%
● Ambassador: 20%
● Event: 20%
200 mil
● CTA Clip: 60%
● Microsite: 40%
50 mil
● Social Challenge: 70%
● Event: 30%
