entrepreneurial skills

1. Entrepreneurship Management
Assignment
Group - 10

2. NextGen Where Comfort Meets Innovation
NextGen Footwear is a cutting-edge shoe brand dedicated to
redefining comfort, style, and performance in the footwear industry.
Innovation: At NextGen, we prioritize innovation in
every aspect of our product design and development
Sustainability: We are committed to sustainability,
using eco-friendly materials and manufacturing
processes wherever possible
Community Engagement: NextGen believes in giving
back to the community.
Mission Statement: Our mission is to empower individuals to
step into the future with confidence

3. Aspects Of The
Company
Covered:
FINANCE
Finance is a term for
matters regarding the
management, creation, and
study of money and
investments.
HUMAN RESOURCE
A group who is responsible
for managing the employee
life cycle and administering
employee benefits.
MARKETING
The essence of what makes
your product or service
better than competitors.
OPERATIONS
Activities that businesses
engage in on a daily basis
to increase the value of the
enterprise and earn a profit.
USP
Activities a company
undertakes to promote the
buying or selling of a
product or service.

4. Expense and Revenue Sheet
Item Expense ($) Revenue ($)
Product Materials $20,000
Manufacturing $15,000
Marketing $10,000
Salaries $25,000
Rent & Utilities $5,000
Miscellaneous $5,000
Total Expenses $80,000
Sales Revenue $150,000
Online Sales $50,000
Retail Store Sales $100,000
Total Revenue $200,000
Net Profit/Loss $120,000

5. Financial Highlights
Profit Margin ROI
Debt-to-Equity
Ratio
Achieved a healthy
profit margin of 60% for
the fiscal year
the ROI stands at
66.67%
Maintaining a
conservative debt-
to-equity ratio of 1:2
Cash Flow
Management
Implemented
effective cash flow
management
strategies
Future
Outlook
A solid financial
foundation and positive
growth trajectory

6. MARKETING
Demographics: We've identified our target audience as
urban millennials aged 18-35, with a focus on young
professionals and students.
Psychographics: Our customers are fashion-conscious
individuals who value both style and comfort in their
footwear.
Behavioral Patterns: Our research shows that our
target audience spends a significant amount of time on
social media
Understanding Our Customer
Base

7. Brand Positioning and
Differentiation
Setting Ourselves Apart
Unique Selling Proposition (USP): Our brand stands out by offering eco-
friendly and sustainable footwear without compromising on style or quality. Our
shoes are crafted using recycled materials and environmentally friendly
manufacturing processes.
Brand Personality: We project a youthful, vibrant, and socially responsible image,
appealing to our target audience's values and aspirations.
Value Proposition: By purchasing our shoes, customers not only get a stylish and
comfortable product but also contribute to environmental conservation efforts.

8. Marketing Strategy Overview
Digital Marketing: Leveraging social media platforms
like Instagram and TikTok for targeted advertising, influencer
collaborations, and engaging content to create buzz and drive
sales.
Content Marketing: Creating informative and
entertaining blog posts, videos, and infographics about
sustainable fashion, shoe care tips, and lifestyle content to
attract and retain customers.
Partnerships and Collaborations: Forming
strategic partnerships with eco-conscious brands, local
retailers, and fashion influencers to expand our reach and tap
into new markets.

9. Human Resource
DEDICATED TEAM FOR
SUCCESS
- Sales and Marketing Manager: Responsible for
developing marketing strategies, managing sales teams,
and promoting the brand.
- Production Supervisor: Overseeing manufacturing
processes, ensuring quality control, and managing
production schedules
- Design and Development Team: Includes
designers, pattern makers, and product developers.
- Customer Service Representative: Handling
customer inquiries, processing orders, and providing
excellent service.

10. Quality Assurance and Training
1. Quality Assurance:
- Implementing strict quality control measures at every stage of
production to ensure the highest standards are met.
- Regular inspection of materials, workmanship, and finished products
to maintain consistency and meet customer expectations.
- Training programs for production staff to enhance skills and ensure
compliance with quality standards.
2. Training and Development:
- Providing ongoing training opportunities for employees to stay
updated with the latest trends, technologies, and industry best
practices.
- Investing in skill development programs for design and production
teams to foster innovation and creativity.
- Encouraging cross-functional training to enhance versatility and
efficiency within the team.

11. Compensation and Benefits
1. Competitive Salaries:
- Offering competitive salaries based on industry standards
and employee qualifications to attract top talent.
- Providing performance-based incentives and bonuses to
reward exceptional contributions and motivate employees.
2. Employee Benefits:
- Health insurance coverage for all full-time employees to
ensure their well-being and security.
- Paid time off and flexible work arrangements to promote
work-life balance and employee satisfaction.
- Opportunities for career advancement and professional
development to foster long-term loyalty and retention.
3. Employee Engagement:
- Creating a positive work culture with open communication,
team-building activities, and recognition programs.
- Soliciting feedback from employees and involving them in
decision-making processes to promote a sense of ownership
and commitment.

12. Raw Material Sourcing and Inventory
Management
1. Source of Raw Material
- We procure high-quality raw materials from trusted suppliers to ensure the
durability and comfort of our shoes.
- Our primary source for leather is Jack’s Tannery, renowned for its premium
leather products.
2. Stock Management
- We maintain an optimal inventory level to meet customer demand without
excessive surplus.
- Currently, we hold 5000 units of leather, 3000 units of rubber soles, and 2000
units of laces.
3. Dates and Shelf Life of Stock
- Regular inventory checks are conducted to monitor expiration dates and
ensure freshness.
OPERATION
S

13. Transportation and Inventory
Costs
1. Cost of Transportation
- We employ cost-effective logistics solutions to minimize
transportation expenses.
- Monthly transportation cost for raw materials averages
$5000, inclusive of shipping and handling fees.
2. Cost to Hold Inventory
- Holding inventory incurs storage costs, including
warehouse rent, insurance, and utilities.
- Monthly inventory holding cost amounts to $3000,
covering warehouse rent and insurance.

14. Optimization Strategies and Future
Outlook
1. Inventory Optimization
- We implement Just-In-Time (JIT) inventory management to reduce
holding costs and minimize stock obsolescence.
- By adopting JIT, we've decreased holding costs by 20% and
minimized waste.
2. Future Outlook
- Continuously evaluating supply chain efficiencies and exploring new
sourcing opportunities to enhance cost-effectiveness and agility.
- In the upcoming quarter, we plan to explore alternative raw material
suppliers to potentially reduce transportation costs by 15%.
3. Conclusion
- Our commitment to efficient operations and strategic inventory
management ensures timely delivery of high-quality products while
optimizing costs, positioning us for sustainable growth in the
competitive shoe market.

15. Unique Selling Proposition (USP)
HR STRENGTH
With an average of 10 years of
experience in the industry, our team
members bring a wealth of
knowledge and expertise to the table,
guaranteeing superior product quality
and unparalleled customer service.
MARKETING STRENGTH
Last year alone, our marketing
campaigns led to a 30%
increase in brand awareness
and a 25% boost in online
sales, showcasing the
effectiveness of our marketing
initiatives.
FINANCE STRENGTH
Despite the economic downturn last
year, [Your Shoe Brand Name] not
only remained profitable but also
experienced a 15% revenue growth,
demonstrating our financial stability
and resilience in challenging times.
"Step Up Your Game with
NextGen”

16. Why Choose NextGen Over Existing
Brands?
SUPERIOR PRODUCT
QUALITY
Our signature line, the "Luxury
Comfort Collection," features
handcrafted Italian leather shoes
with cushioned insoles, offering
unmatched comfort and
sophistication.
PERSONALIZED
CUSTOMER
EXPERIENCE
Our loyalty program, "Sole Mates,"
rewards customers with exclusive
discounts, birthday gifts, and sneak
peeks of upcoming collections,
fostering loyalty and repeat business.
INNOVATIVE DESIGNS
Our recent collaboration with renowned
fashion designer ken resulted in a limited-
edition collection that sold out within
days, highlighting our ability to captivate
consumers with unique and trendsetting
designs.

17. THANK YOU
- by GROUP – 10
Koushal Singh – TCM2324015
Ekansh Sharma – TCM23240
Divaksh Porwal – TCM23240
Harshal Pawar – TCM23240