2. Sila Sveta is an interactive media,
turnkey production and
conceptual design company
Based in Los Angeles, CA
Founded in 2007 in Moscow
Operating globally
3. We immerse people into digital worlds,
creating unforgettable experiences
and impressive digital legacy
5.
Areas of expertise
Creative concepts
Concept development
Graphics and visuals
Synopsis and screenplays for events
Content Production
Storyboards, style frames and pre-visualisations
Graphic production and VFX
Filming and post-production
Music compositing and sound design
Technical Production
Lighting design
Projection setups
Installation and maintenance
On-site and remote control
Software Development
Interactive Installations
Media server development
Prototyping
VR
6.
Video Booths by Sila Sveta
Our experience spans across many
creative fields. We are known as
masters of projection mapping,
large-scale multimedia shows and
memorable stage design projects.
We are now successfully exploring
a new field – we create truly
immersive installations for events
which serve as digital backdrops or
environments for capturing photos,
and, more importantly, videos of the
prominent guests. Ideal for social
media, such installations go in line
with the era of new media, by all
means creating media buzz and
unique digital legacy of an event.
8. The Concept
Projection video booth is an ideal
solution for creating a digitally
immersive environment where
guests will be virtually painted over
by projected content, which creates
unusual effects in the final videos.
The pre-produced content is
changed easily on the spot to
support a particular guest’s
character, mood, outfit, brand
identity, or a film where they
starred.
9. Technical and Labor
Requirements
Equipment Amount, pcs
Projector (Panasonic PT-DZ21
recommended)
1-4
Media server 1
Lighting tbd
RED Camera w/accessories 1-2
Director’s monitors 3
Video capture device / Laptop for
editing onsite
2-3
Construction Amount, pcs
Projection surface / scenery 1-2
Truss according to
setup
Drape according to
setup
Specialist Amount, people
Project Manager 1
Technical Director 1
Projection Engineer 1
Onsite Director 1
Director of Photography 1
1st Camera Assistant 1
Camera Technician 1
Video Capture Specialist 1
Onsite Video Editor 2-3
11. Met Gala
The invitation of director and
photographer Gordon von Steiner
was what brought Sila Sveta on
board of the grand project — Met
Gala, or, as Vogue puts it, the Most
Exclusive Party of the Year. Some of
the evening’s most prominent
guests, from the Met Gala's co-host
Katy Perry and Celine Dion to Kim
Kardashian West and Jaden Smith,
posed and flaunted inside the
splendid video portrait studio
against a digital backdrop inspired
by Comme des Garçons designs
and produced by Sila Sveta.
Watch the video
vimeo.com/223262740
12. Setup Overview
The set for Met Gala Instagram
Studio consisted of a 3D
background projected structure and
a runway-like projected floor. 4
projectors were used to immerse
the setup into vivid imagery, as well
as lighting equipment.
Overview
Top view
Front view
14. Disney D23 Expo
Another immersive projection video
booth by Sila Sveta was produced
for Disney’s D23 Expo and featured
the cast of many famous Disney
movies and upcoming premieres,
including Star Wars: The Last Jedi,
Avengers: Infinity War, Incredibles
2, Wrinkle in Time and many
others. This time we created
bespoke content inspired by these
movies to welcome their stars to the
event.
15. Setup Overview
The setup for D23 expo consisted of
two detached projection surfaces,
each lit by a powerful projector. In
addition to a hand-held camera, we
had another one mounted on the
top truss to film the guests from
above.
Overview
Top view
17. BET Awards 2017
Our Insta Carpet for BET Awards
was a technological game-changer:
this time we used three large-scale
LED screens to create a fully
immersive digital environment for
the stars of the red carpet. And one
more thing: we used nothing else
but a real industrial robotic arm,
which allowed to rapidly yet
smoothly change the viewing
perspective, while real-time
rendering kept the background
image perfect regardless the
shooting angle.
Watch the video
https://youtu.be/viVtJPuix2w
18. Setup Overview
The setup for BET Insta Carpet was
entirely made of borderless LED
panels arranged in a half-cube
shape. The robotic manipulator
with a mounter video camera was
placed out of the cube to allow
more space for the guests. The
robot’s movements were
synchronized with real-time
rendering for the right perspective
of 3D graphics.
Overview
Robotic arm position
19. Technical and Labor
Requirements
Equipment Amount, pcs
LED tiles 2-4 pitch, 3x3 m approx. 3
Media server 1
Lighting according to
setup
RED Camera w/accessories 1
Robotic arm 1
Director’s monitors 3
Video capture device / Laptop for
editing onsite
2-3
Specialist Amount, people
Project Manager 1
Technical Director 1
LED Engineer 1
Robotic arm engineer 1
Onsite Director 1
Director of Photography 1
1st Camera Assistant 1
Camera Technician 1
Video Capture Specialist 1
Onsite Video Editor 2-3
20. Individual Solutions
The concepts described in the
presentations are reference projects
by Sila Sveta studio, aimed to outline
the possibilities of such media
installations. We are open to discuss
any other ideas and fine-tune the
creative idea, the setup and the
content according to your individual
requirements. There are many ready-
to-use technologies we are willing to
implement, so just give us a shout if
you’re willing to collaborate.
21. Our Advantages
One stop shop
We сreate content, procure hardware and equipment,
provide management necessary to install and produce
a show — we are turnkey.
Leading edge projects
We are the first call for every outrageous, unthinkable
and unknown possibility in the field of digital immersive
experiences.
Complex Production
Our studio developed a unique pipeline which enables
us to deliver content, design concepts and turnkey
production for highly competitive rates.
22. Awards
The Tallest Projection
The Russian Book Of Records
Ostankino Project
Grand Prix
International Festival Of Light
“Circle Of Light”, Moscow
Business Event
Of The Year
Doctors’ Congress
Automotive
Event Of The Year
BMW 3 Series
Launch
BESTINDIGITAL
Winner
Interactive Technologies
GOLD PUZZLE
The Best Supplier
Of Special Effects
, ,
Automotive
Event Of The Year
Mercedes-Benz S-Class
Launch
Best Creative Concept
MINI Brainwash Party
Brad Event
Of The Year
Porsche Macan
Grand Prix
International Festival Of Light
“Circle Of Light”, Moscow
Grand Prix
International Festival Of Light
“Asi Es Michoacan”, Mexico
Best Creative Concept
Audi Q7 VR Cinema
Automotive
Event Of The Year
BMW 7 Series Launch
Grand Opening
Of The Year
Porsche Sportcar Center
Grand Prix
Event Of The Year
Porsche Sportcar Center
Best Product Launch
Audi Q7 VR Cinema
Best Live Event Of The Year
Mercedes-Benz E-Class
Long Wheelbase China Launch
B2C Event Of The Year
Porsche Night
Car Launch
Of The Year
Audi A4 Space
Launch Of The Year
Audi A5: AI vs YOU