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Our Company provides Electric
car Xeri a solutions to improve
affordability, safety and
efficiency. Ultimate aim is to
sus...
We will capture the market with our unique
features & technology
It is sure that the company
can capture the market share ...
The marketing strategy that is
presented in the following report provides
details for the plan that the Electric Vehicle
T...
Our Vision
“Bringing a blue sky back to our earth, with the
conditions that the human needs are also
satisfied and being n...
Our Mission
Making our enterprise one of the
most valuable in the electric vehicle industry
Let us work together for bring...
Objectives
1. Generate over 40,000 in sales by the end of yea
1.
2. Over take the sales of alto in number, become
bestsell...
The Electric Vehicle Team of our company has spent
the past three years developing,
The beautiful car is embedded with int...
Product Overview.
Maximum speed of 95Kmph Kmph 0-60@12 sec
Maximum torque of 63 Nm.
Wind shield solar panel
Dual power sys...
Unique feature of the car
Dual power system for the car, helps reducing
electricity conception of 35%
It takes only 1 hour...
• (LED) headlights
• 4 way music system• In dash DVD/computer interface
• 60-40 Sliding rear seat
• Five speed manual tran...
Price
Xeri .B1…Rs,2.8 lks (Ex showroom Delhi)
Single power option AC 220 V, 2.2 kW
With basic features,
Xeri.B2…Rs,3.2 lks...
Xeri Eco.1..Rs,3.5 lks (Ex showroom Delhi)
Dual power option AC 220 V, 2.2 kW , Solar wind shield
With basic features
Xeri...
Exclusive showrooms
In all the states total.100 total show rooms Cum service centers out of that
In each state there will ...
Promotion
Product launce
Awareness campaigns
Advertisements & broachers
Brand building
Own website
Direct marketing
Displa...
Promotional offers
Supporting green sky
 Free electric recharge once in a week @ show rooms / service
centers
For that al...
Market
Segments for the model
High income, middle income, upper middle
Peoples who by a car for 1st time
• Those who are w...
Positioning
The car is planning to positioned at the market of ,
middle income & upper middle income people car ,& also
as...
Our company is only aims at the targets to become
number one in the market we will work together in a
policy of
“No compro...
Bringing a blue sky back to our earth,
& Green Environment
• Vishnu Mohan
• Degree in bachelor of commerce .computers accounts And
business management
• Post graduate diploma in fin...
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
marketig plan Electric car (concept)
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marketig plan Electric car (concept)

  1. 1. Our Company provides Electric car Xeri a solutions to improve affordability, safety and efficiency. Ultimate aim is to sustainability &Also economic
  2. 2. We will capture the market with our unique features & technology It is sure that the company can capture the market share of more than 90 % with Xeri. By promoting the market potentials of the segment our Xeri can utilize the opportunity by providing much better features
  3. 3. The marketing strategy that is presented in the following report provides details for the plan that the Electric Vehicle Team of our company will follow to promote our vehicle. Xeri will attempt to educate our target audience in a way that is both innovative and informative. Specific strategies regarding the target audience and how they will be reached are presented below
  4. 4. Our Vision “Bringing a blue sky back to our earth, with the conditions that the human needs are also satisfied and being number one in the motor car industry “
  5. 5. Our Mission Making our enterprise one of the most valuable in the electric vehicle industry Let us work together for bringing out new technology & strategies to promote the company
  6. 6. Objectives 1. Generate over 40,000 in sales by the end of yea 1. 2. Over take the sales of alto in number, become bestselling car in India 3. Increase sales by 200% by the end of year 2.4. Capture 90% of market share in electric vehicles 5. Win one Fortune 500 company contract within 12 months
  7. 7. The Electric Vehicle Team of our company has spent the past three years developing, The beautiful car is embedded with intelligent technologies Long distance drive in this little wonder
  8. 8. Product Overview. Maximum speed of 95Kmph Kmph 0-60@12 sec Maximum torque of 63 Nm. Wind shield solar panel Dual power system Electric supply 220 V lead acid battery
  9. 9. Unique feature of the car Dual power system for the car, helps reducing electricity conception of 35% It takes only 1 hours in electric supply & 5 hours in sunlight for full battery can drive up to 200 km in an average speed of 60Kph,& it will automatically charge when sunlight is available while driving in such a condition can go up to 250km ,with all the features in use .(lights and music sys)
  10. 10. • (LED) headlights • 4 way music system• In dash DVD/computer interface • 60-40 Sliding rear seat • Five speed manual transmission • Duel power system • Power windows & Steering (optional) • LED signal bulbs • Back-up sensors feature
  11. 11. Price Xeri .B1…Rs,2.8 lks (Ex showroom Delhi) Single power option AC 220 V, 2.2 kW With basic features, Xeri.B2…Rs,3.2 lks( Ex showroom Delhi) Single power option AC 220 V, 2.2 kW • High intensity definition (HID) headlights • 4 way music system• In dash DVD/computer interfac • power windows • LED signal bulbs • Back-up sensors
  12. 12. Xeri Eco.1..Rs,3.5 lks (Ex showroom Delhi) Dual power option AC 220 V, 2.2 kW , Solar wind shield With basic features Xeri Eco.2..Rs,3.9 lks (Ex showroom Delhi) Dual power option AC 220 V, 2.2 kW , Solar wind shield • High intensity definition (HID) headlights • 4 way music system• In dash DVD/computer interface • power windows • LED signal bulbs
  13. 13. Exclusive showrooms In all the states total.100 total show rooms Cum service centers out of that In each state there will be a showroom capable of holding stock more than 500 units at a time Shopping Malls booking office and display Online shopping PLACE Distribution channel Noida plant ___ super stock showrooms in all states ____ other showrooms ----- home delivery Home delivery
  14. 14. Promotion Product launce Awareness campaigns Advertisements & broachers Brand building Own website Direct marketing Display centers Special sales events Promotional offers (warrantee & service) Utilizing competitive advantages
  15. 15. Promotional offers Supporting green sky  Free electric recharge once in a week @ show rooms / service centers For that all outlets will be made solar roof powered and wind mils as much as possible ..  On long drive paid re charge options in all outlets
  16. 16. Market Segments for the model High income, middle income, upper middle Peoples who by a car for 1st time • Those who are willing to help the environment at all costs • Those who are willing to help the environment • Those who looking for a small car • Those who, looking economic cars Target •Those who looking for a small car / second car • Those who, looking economic cars •Peoples who by a car for 1st time Those who are willing to help the environment at all costs • Those who are willing to help the environment •
  17. 17. Positioning The car is planning to positioned at the market of , middle income & upper middle income people car ,& also as a car for environmental protection & Economic
  18. 18. Our company is only aims at the targets to become number one in the market we will work together in a policy of “No compromise only drive to attaining our vision” Will be focusing on the promotion of our vehicle based on its outstanding features Bringing a blue sky back to our earth, & Green Environment The marketing strategy that is presented in the report provides details for the plan that the Electric Vehicle Team
  19. 19. Bringing a blue sky back to our earth, & Green Environment
  20. 20. • Vishnu Mohan • Degree in bachelor of commerce .computers accounts And business management • Post graduate diploma in finance • MBA in marketing and IT
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marketig plan Electric car (concept)

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