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10/1/2009<br />The Decline of News<br />1<br />
The Decline of News,The Rise of Connection andThe Battle For Your Mind<br />By Thomas Paper<br />For the CIC Conference, O...
The Decline of News<br />What’s going on?<br />TRANSFORMATION<br />DESTRUCTION OF DEFINITIONS<br />10/1/2009<br />The Decl...
10/1/2009<br />The Decline of News<br />4<br />Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx ,...
Data360 BACN<br />
TV and Online News<br />10/1/2009<br />6<br />The Decline of News<br />
Who’s Killing The Media?<br />10/1/2009<br />The Decline of News<br />7<br />
W – W – W – W – W<br />The lead<br />The pyramid<br />Definitions Are Changing<br />Traditional Journalism<br />New “Journ...
What is news?What is journalism?No one knows….What do we know?<br />10/1/2009<br />The Decline of News<br />9<br />
Information (news) is like food.<br />10/1/2009<br />The Decline of News<br />10<br />
Information (media) is like food.<br />10/1/2009<br />The Decline of News<br />11<br />We’re being fed junk.<br />
“We don’t have information overload; we have filter failure.”<br />10/1/2009<br />The Decline of News<br />12<br />Clay Sh...
Need to Filter!<br />Basic Choice<br />Newspaper (also web)<br />TV news (also web)<br />Magazines (also web)<br />Blogs<b...
The Rise of Connection<br />10/1/2009<br />The Decline of News<br />14<br />
How Big is The Web?<br />10/1/2009<br />The Decline of News<br />15<br />Source:  http://www.pandia.com/sew/383-web-size.h...
10/1/2009<br />The Decline of News<br />16<br />What’s the limit?  &gt;&gt;&gt; “Dunbar’s Number”<br />Source:  Dave McClu...
10/1/2009<br />The Decline of News<br />17<br />http://blogs.oracle.com/retail/TouchGraph.html<br />
Social Networks Overtake Porn<br />10/1/2009<br />The Decline of News<br />18<br />
Connections are like food.<br />10/1/2009<br />The Decline of News<br />19<br />We’re being fed junk.<br />
The Science of Networks Can Help<br />Networks is any system of:<br />nodes<br />links<br />hubs<br />10/1/2009<br />The D...
Two Kinds Of Networks<br />Random Networks<br />Scale-Free Networks<br />Links Made Randomly<br />10/1/2009<br />The Decli...
Believed to explain social networks and the world wide web</li></li></ul><li>10/1/2009<br />The Decline of News<br />22<br />
10/1/2009<br />The Decline of News<br />23<br />
Band Together!<br />Connect sites & relationships<br />Common & Connected indicators<br />Common brand<br />Greater attent...
The Battle For Your Mind<br />10/1/2009<br />The Decline of News<br />25<br />
10/1/2009<br />The Decline of News<br />26<br />
Competing for Mindshare<br />Work, Church & School<br />Family, friends & community<br />Sports & hobbies<br />Television ...
Competing for Mindshare<br />Data Democratization<br />Community Indicators<br />Internet, blogs & email<br />Brands & adv...
10/1/2009<br />The Decline of News<br />29<br />We’re competing with junk.<br />
Be Creative!<br />10/1/2009<br />The Decline of News<br />30<br />Stories <br />References<br />Bottom up<br />
Stories &gt; Data<br />Carnegie Mellon University  <br />Save the Children <br />$1.14 vs. $2.38<br />10/1/2009<br />The D...
Movie Popcorn<br />10/1/2009<br />The Decline of News<br />32<br />The Washington post media critic Howard Kurtz has descr...
Emotion & Data<br />10/1/2009<br />The Decline of News<br />33<br />Data<br />Emotion<br />
References &gt; Promotions<br />10/1/2009<br />The Decline of News<br />34<br />What customer surveying question leads to ...
10/1/2009<br />#Promoters - #Detractors<br />Net Promoter Score (NPS) = <br />(#Promoters + #Detractors) x 100<br />The Ul...
10/1/2009<br />Example:  NPS for Schools<br />36<br />The Decline of News<br />
NPS For Communities?<br />How likely are you to recommend YOUR CITY to a friend or colleague?<br />10/1/2009<br />The Decl...
Bottom up &gt; Top down<br />10/1/2009<br />The Decline of News<br />38<br />
Types of “New Media”<br />10/1/2009<br />The Decline of News<br />39<br />
Volunteers & Ratings<br />10/1/2009<br />The Decline of News<br />40<br />
What Data360 is Doing<br />A Wiki for data – <br />open source – non-profit - free<br />Common/shared database – collabora...
10/1/2009<br />The Decline of News<br />42<br />Name of editor(s)<br />Editor comments.<br />Graphs connected to shared da...
10/1/2009<br />The Decline of News<br />43<br />Dynamic Graphing on Data360<br />
10/1/2009<br />The Decline of News<br />44<br />1.<br />2.<br />3.<br />There’s a battle for our minds.<br />News is decli...
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The Decline Of News

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The Decline of News, The Rise of Connection and The Battle For Your Mind

Presented to the Community Indicators Consortium, October 2nd, 2009

Published in: News & Politics
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The Decline Of News

  1. 1. 10/1/2009<br />The Decline of News<br />1<br />
  2. 2. The Decline of News,The Rise of Connection andThe Battle For Your Mind<br />By Thomas Paper<br />For the CIC Conference, October 1-2, 2009<br />10/1/2009<br />2<br />The Decline of News<br />WebsterPacific<br />
  3. 3. The Decline of News<br />What’s going on?<br />TRANSFORMATION<br />DESTRUCTION OF DEFINITIONS<br />10/1/2009<br />The Decline of News<br />3<br />
  4. 4. 10/1/2009<br />The Decline of News<br />4<br />Source: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx , Morgan Stanley, IAB<br />
  5. 5. Data360 BACN<br />
  6. 6. TV and Online News<br />10/1/2009<br />6<br />The Decline of News<br />
  7. 7. Who’s Killing The Media?<br />10/1/2009<br />The Decline of News<br />7<br />
  8. 8. W – W – W – W – W<br />The lead<br />The pyramid<br />Definitions Are Changing<br />Traditional Journalism<br />New “Journalism”<br />10/1/2009<br />The Decline of News<br />8<br />Political<br />Sensational<br />Single-issue<br />“What gave newspapers their value was the mission and promise of journalism – the hope that someone was getting paid to wade into the daily tide of manure, sort through the deliberate lies and cunning half-truths, and tell a story straight.”<br /> Mark Bowden<br /> The Atlantic, October 2009<br />
  9. 9. What is news?What is journalism?No one knows….What do we know?<br />10/1/2009<br />The Decline of News<br />9<br />
  10. 10. Information (news) is like food.<br />10/1/2009<br />The Decline of News<br />10<br />
  11. 11. Information (media) is like food.<br />10/1/2009<br />The Decline of News<br />11<br />We’re being fed junk.<br />
  12. 12. “We don’t have information overload; we have filter failure.”<br />10/1/2009<br />The Decline of News<br />12<br />Clay Shirky<br />“Cognitive Surplus”<br />
  13. 13. Need to Filter!<br />Basic Choice<br />Newspaper (also web)<br />TV news (also web)<br />Magazines (also web)<br />Blogs<br />Phone / PDA<br />Text Message<br />Email <br />Social networks<br />Filtered Choice<br />Email alerts<br />Hyper-local news<br />Tweetdeck/retweets<br />NYT most-emailed<br />Blog discussion threads<br />Groups on social networks<br />10/1/2009<br />The Decline of News<br />13<br />
  14. 14. The Rise of Connection<br />10/1/2009<br />The Decline of News<br />14<br />
  15. 15. How Big is The Web?<br />10/1/2009<br />The Decline of News<br />15<br />Source: http://www.pandia.com/sew/383-web-size.html<br />
  16. 16. 10/1/2009<br />The Decline of News<br />16<br />What’s the limit? &gt;&gt;&gt; “Dunbar’s Number”<br />Source: Dave McClure<br />
  17. 17. 10/1/2009<br />The Decline of News<br />17<br />http://blogs.oracle.com/retail/TouchGraph.html<br />
  18. 18. Social Networks Overtake Porn<br />10/1/2009<br />The Decline of News<br />18<br />
  19. 19. Connections are like food.<br />10/1/2009<br />The Decline of News<br />19<br />We’re being fed junk.<br />
  20. 20. The Science of Networks Can Help<br />Networks is any system of:<br />nodes<br />links<br />hubs<br />10/1/2009<br />The Decline of News<br />20<br />
  21. 21. Two Kinds Of Networks<br />Random Networks<br />Scale-Free Networks<br />Links Made Randomly<br />10/1/2009<br />The Decline of News<br />21<br /><ul><li>Links Made Based Upon “Preferential Attachment”
  22. 22. Believed to explain social networks and the world wide web</li></li></ul><li>10/1/2009<br />The Decline of News<br />22<br />
  23. 23. 10/1/2009<br />The Decline of News<br />23<br />
  24. 24. Band Together!<br />Connect sites & relationships<br />Common & Connected indicators<br />Common brand<br />Greater attention and mindshare<br />10/1/2009<br />The Decline of News<br />24<br />
  25. 25. The Battle For Your Mind<br />10/1/2009<br />The Decline of News<br />25<br />
  26. 26. 10/1/2009<br />The Decline of News<br />26<br />
  27. 27. Competing for Mindshare<br />Work, Church & School<br />Family, friends & community<br />Sports & hobbies<br />Television & Radio<br />Newspapers & Magazines<br />
  28. 28. Competing for Mindshare<br />Data Democratization<br />Community Indicators<br />Internet, blogs & email<br />Brands & advertising<br />
  29. 29. 10/1/2009<br />The Decline of News<br />29<br />We’re competing with junk.<br />
  30. 30. Be Creative!<br />10/1/2009<br />The Decline of News<br />30<br />Stories <br />References<br />Bottom up<br />
  31. 31. Stories &gt; Data<br />Carnegie Mellon University <br />Save the Children <br />$1.14 vs. $2.38<br />10/1/2009<br />The Decline of News<br />31<br />
  32. 32. Movie Popcorn<br />10/1/2009<br />The Decline of News<br />32<br />The Washington post media critic Howard Kurtz has described how the Center for Science in the Public Interest created a public furor over saturated fat in movie theater popcorn. The CSPI “carefully stage-managed the news,” Kurtz wrote (1994), by…holding a news conference that featured “colorful visuals” and “tantalizing sound bites.”<br />
  33. 33. Emotion & Data<br />10/1/2009<br />The Decline of News<br />33<br />Data<br />Emotion<br />
  34. 34. References &gt; Promotions<br />10/1/2009<br />The Decline of News<br />34<br />What customer surveying question leads to “long-term profitable growth?”<br />
  35. 35. 10/1/2009<br />#Promoters - #Detractors<br />Net Promoter Score (NPS) = <br />(#Promoters + #Detractors) x 100<br />The Ultimate Question<br />“How likely is it that you would recommend Company X to a friend or colleague?”<br />Not at all likely<br />Extremely likely<br />9<br />10<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />0<br />Promoter<br />Detractor<br />Passive<br />35<br />The Decline of News<br />
  36. 36. 10/1/2009<br />Example: NPS for Schools<br />36<br />The Decline of News<br />
  37. 37. NPS For Communities?<br />How likely are you to recommend YOUR CITY to a friend or colleague?<br />10/1/2009<br />The Decline of News<br />37<br />
  38. 38. Bottom up &gt; Top down<br />10/1/2009<br />The Decline of News<br />38<br />
  39. 39. Types of “New Media”<br />10/1/2009<br />The Decline of News<br />39<br />
  40. 40. Volunteers & Ratings<br />10/1/2009<br />The Decline of News<br />40<br />
  41. 41. What Data360 is Doing<br />A Wiki for data – <br />open source – non-profit - free<br />Common/shared database – collaborative<br />Conversational<br />Editors & visitors<br />Dynamic<br />10/1/2009<br />The Decline of News<br />41<br />
  42. 42. 10/1/2009<br />The Decline of News<br />42<br />Name of editor(s)<br />Editor comments.<br />Graphs connected to shared database. <br />Comparable to data from other sources.<br />Text box for free-form comments.<br />Sources<br />Comments from visitors.<br />
  43. 43. 10/1/2009<br />The Decline of News<br />43<br />Dynamic Graphing on Data360<br />
  44. 44. 10/1/2009<br />The Decline of News<br />44<br />1.<br />2.<br />3.<br />There’s a battle for our minds.<br />News is declining.<br />Connection is rising. <br />We’re fightingjunk.<br />We’re being fed junk.<br />We’re being fed junk.<br />Be Creative!<br />Need to Filter!<br />Band Together!<br />

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