A brief outline of the Adelaide Advertiser’s Newsforce Application; How to use it and possible uses for it in a business context

1. MAKE THE NEWS –
WITH NEWSFORCE

2. WHAT IS IT?
• A phone application
• Allows Adelaide readers to contribute to the news by sharing news tips, video and photos with
the newsrooms of the Advertiser, Sunday Mail and Adelaide Now.
• First of app of its kind in the country
• Launched October 31 2011

3. WHAT IS ITS PURPOSE?
• Recently Advertiser NewsMedia has experienced an increase in user-generated content
– People on the spot at serious news events
– Photos and videos from around the city (i.e. celebratory events, sunsets, wildlife)
– Photos sent in for regular news segments/competitions
• The Newsforce App makes it easy for reader to become involved in current local news
• Makes the news more interactive to recieve it from the general public as well as
from the journalists
• The App demonstrates the commitment of the Advertiser to use state of the art technology
to better engage with the community.

4. HOW DOES IT WORK?
• The NewsForce Smartphone App is free
to download at the App store and on
the Android Market
• Once downloaded you simply need to
register by providing your phone number

5. HOW DOES IT WORK?
• To add content, simply select Create New Content

6. HOW DOES IT WORK?
• You can then add your story or caption as well as a photo or video
• Select Submit to send your content to the Advertiser, Sunday Mail and Adelaide Now newsrooms

7. HOW DOES IT WORK?
• Newsforce is also available to those without a smartphone
– NewsForce page is set up on the AdelaideNow website
– Allows readers to upload and share their content via an online form

8. CURRENT APPLICATIONS OF NEWSFORCE
Readers have sent images and information directly from the scene of breaking stories:

9. CURRENT APPLICATIONS OF NEWSFORCE
Readers are able to send a personal picture to the paper and see it published:

10. CURRENT APPLICATIONS OF NEWSFORCE
Slideshow collections of Newsforce image collated on the Adelaide Now website

11. CURRENT APPLICATIONS OF NEWSFORCE
Viral photographic crazes

12. POSSIBLE USES OF NEWSFORCE FOR EDC
• Newsforce appears to have been accepted primarily by most readers as a unique photo shar-
ing application
• Could be useful for EDC to further promote events or campaigns
• Woodville West Open Day:
Images from the event could have been uploaded with captions explaining the development