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Analytics for Publishers www.newscurve.com
What is NewsCurve?	 Content effectiveness metrics for publishers helping them promote/demote content and maximize value of fast-expiring content
Typical editor: 30 New Articles published a day 1Front Page headline updated every 1 hour 5 Section Front Pages updated every 2 hours 5Article boxes updated in every day part cycle 1 full content refresh every day Remaining set of Article boxes are updated automatically, based on Time (newest on top)
210 accurate decisionsto maximize value of content
Decisions, decisions, decisions… Should article stay on the front page longer? On what position? Does it pick up the expected amount of engagement and (social) reactions? Is the audience “hooked” to the topic? Do I provide minute-by-minute coverage? Whose stories are more engaging to readers: journalist John or blogger Peter?
Our Solution
Key Benefits: Maximize the value of content inventory (page views and click-through volume) Increase advertising dollars Evaluate multiple authors by comparing their content effectiveness
⏎ #1 Identify content that needs to be promoted - Increase front page performance
#2 Alerts based on content performance benchmarks ->  (anomalies one would hardly notice)
Performance-based evaluation of multiple authors
Over 760 websites in public Beta
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Newscurve

  • 1. Analytics for Publishers www.newscurve.com
  • 2. What is NewsCurve? Content effectiveness metrics for publishers helping them promote/demote content and maximize value of fast-expiring content
  • 3.
  • 4. Typical editor: 30 New Articles published a day 1Front Page headline updated every 1 hour 5 Section Front Pages updated every 2 hours 5Article boxes updated in every day part cycle 1 full content refresh every day Remaining set of Article boxes are updated automatically, based on Time (newest on top)
  • 5. 210 accurate decisionsto maximize value of content
  • 6. Decisions, decisions, decisions… Should article stay on the front page longer? On what position? Does it pick up the expected amount of engagement and (social) reactions? Is the audience “hooked” to the topic? Do I provide minute-by-minute coverage? Whose stories are more engaging to readers: journalist John or blogger Peter?
  • 8. Key Benefits: Maximize the value of content inventory (page views and click-through volume) Increase advertising dollars Evaluate multiple authors by comparing their content effectiveness
  • 9. ⏎ #1 Identify content that needs to be promoted - Increase front page performance
  • 10. #2 Alerts based on content performance benchmarks -> (anomalies one would hardly notice)
  • 12. Over 760 websites in public Beta
  • 13. Follow us @newscurve http://newscurve.com/try