Your audience is bigger than sales personas. If you’re only using your sales funnel stats to guide content strategy, you’re missing out on enormous opportunities for domain and brand authority rankings. When aimed at the right audiences, Authority Content can build links (domain authority) and awareness (brand authority). In this webinar, we’ll outline how to find and define your various customer audiences and how to plan on and off-brand content to fulfill their needs. In this webinar, Garret French and the Link-Building geniuses at Citation Labs are going to show you: How to build Off-Brand Audience-Directed content that helps build your brand authority. Where you can refocus your content efforts into On-Brand Audience-Directed content. Why you need to redefine audience utility in order to create the most effective original content. To help build the keyword and competitive profile you'll need to effectively develop Authority Content, attendees of this webinar will have access to a FREE 15 Day trial of SEMrush Guru