This document contains summaries of several news articles: 1. Demergers are disruptive for employees, causing stress and breaking bonds, though companies do it to improve communication and reduce headcount. Firms must care for employees during demergers. 2. Biometrics like facial recognition and fingerprint technology are becoming more common security measures, with Brazil emerging as a fast-growing market for them due to declining prices and major sporting events. 3. The relationship between manufacturers and retailers is affected by price discounts and sales, but online players have helped both; they should work together on non-monetary deals. 4. A LinkedIn study found it takes graduates up to 3 months to land their

1. News from
Presented by
Balam Lova Raju

2. Demerger Blues
Today organizations are restructuring and downsizing
to become more flat
They do to improve efficacy in communication and to
reduce headcount
But often resulting in employee redundancy
Demergers are disruptive causing stress and broken
bonds b/w employees
Firms must take special care of employees while
demerging

3. Biometrics:The new wave in security
marketing
Brazil is emerging as fastest growing market
Reasons are declining in price, FIFA World
Cup’2014 and Olympics’2016
Facial recognition systems were deployed in
various stadiums
Fingerprint biometrics technology has
captured the lion share of the market

4. Win-win or zero-sum?
Manufacturer brands v/s retailers
Price-offs and big-bang sales are affecting the
relationships between the retailer and
manufacturer
Online players have helped the cause of
manufacturers and retailers
Retailers and manufactures should work
together to offer the best deal
Design innovative offers that are not necessarily
monetary in nature

5. It is harder for graduates to get their
first job now
LinkedIn’s recent study “Life of Professionals”, showed 1/3 of students and 1
year experienced said they took 3 months to land their first job
Students and early professionals said internship as a useful tool of getting first
job
Further they said showcasing their university work and building contacts
through social media are things to do after education.
According to them happiness at work, money and career progression are three
attributes of dream job

6. We will grow 10 times in the next 3
years: Pranay Chulet

7. Vistara likely to receive flying permit
by Nov end

8. The ascent of Management

9. Kellogg signs unique promotional deal
with “Chhota Bheem”TV series
Pogo starts its new series about the adventures of
'Chhota Bheem' and his gang in the mythical land of
Dholakpur , the episodes will also be about Kellogg's
quest to sell more chocolate cereal. There will be a
new character–named Coco who will be representing
the brand. Following are the few achievements made
by Kellogg through its new marketing technique
Innovative way of reaching customers
Advertising techniques that helps the product
stand out from that of the competitors’
Hit the right target audience
High impact and more exposure

10. Nano and reasons for its failure to
capture the market
SWOT analysis of Nano

11. TATA Motors on fund raising spree
Successfully raised $750mn ( about Rs.4600
crore )
Expected to raise an additional Rs.300 crore
through the sale of bonds.

12. Government set to revamp gold import
scheme.
80-20 scheme for gold import set
for revamp

13. India is the new hot spot for China’s
smartphone makers.
Chinese handset brands have captured
more than 10% of the Indian handset
market.
These companies sell smartphone starting
Rs.3000 to premium ones costing up to
Rs.40000.

14. Shahrukh Khan’s happy new year
pockets Rs.30 crore with more than 20
in-film products placement

15. Cadbury Glow
India is the first country to introduce Cadbury Glow- A
premium chocolate brand

16. SWOT Analysis of Cadbury
Strength
World leader
Powerhouse brands and products
Brand name, brand equity and brand loyalty
Positioning as gift
Promotions
Indian connect
Placement and distribution

17. Weakness
Quality of product
Opportunities
Rural markets
New tastes
Threats
Cost and price increase
Health consciousness
Rising demand of people, growing purchasing power

18. AMAZON MOM
Creating a niche market

19. Following the footsteps ofAmazon Prime
Members get products within two days with no shipping costs
Free rental of Kindle book
Free InstantVideo subscription
Free Amazon Music subscription
Bonus offer : Earn a $10 credit
As a result, target market providing information by itself
Creation of niche market
The “mom” section targeted

20. Pepsi : From A Marketing Perspective

21. Celebrity endorsements (Brand personalities)
Starting of the ‘ColaWars’ with ‘The Pepsi Challenge’
Campaign introduced in 1975, which directly took a dig on Coca Cola
Coca Cola coming up with the ‘New Coke’ !
Sponsorships with NFL, NHL, MLS and official sponsors of the PCB
Pepsi’s ‘Pepsi Stuff’
http://www.youtube.com/watch?v=ZdackF2H7Qc
Move into Healthier products by Pepsi (Diversification)

22. Redesigning of cans and logo
Teaming up withYouTube to create ‘Pop tub’
Introduction of the ‘skinny’ can in 2011
PepsiTrue and Coca Cola Life
Probably the start of another ‘Cola war’
As of 2012, Pepsi is the third most popular
carbonated drink in India with a 15% market
share, behind Sprite andThumsUp.
In comparison, Coca-Cola is the fourth most
popular carbonated drink occupying
A mere 8.8% of the Indian market share.

23. Do look at the ad for a minute so that it really hits you.
This ad was published on the 1st of April 2000 which is April fools day

24. Coke v/s Pepsi
The ad shows the story – Both original ad of Pepsi, andCoke’s answer implying
that Pepsi wants to become like Coke.

25. Pepsi bullies coke into submission

26. Coke responds by asking Pepsi to come one on one.

27. Everyone wants Pepsi.
Pepsi Ad

28. Coke responds

29. References