SlideShare a Scribd company logo
RED BULL
AND IT’S
MARKETING
STRATEGY
RED BULL STARTED IT’S FIRST FOREIGN
MARKET IN 1992
TODAY RED BULL
SELLS 4 BILLION CANS
OF ENERGY DRINKS EVERY YEAR
RED BULL’S MARKETING
COMMUNICATION MIX INCLUDES
LIMITLESS SPONSORING
OF
EVENTS, SPORTS
AND EXPERENCES LIMITED TRADITIONAL
ADVERTISING
RED BULL GIVES YOU WINGS
FLUGTAG
SOAP BOX RACE
FOOTBALL
F 1 RACING
ADVANTAGES OF REDBULL’S
MARKETING STRATEGY
ENGAGING
RELEVANT
A WELL CHOSEN EVENT OR EXPERIENCE
CAN BE SEEN AS HIGHLY RELEVANCE
ENGAGING
EVENTS AND EXPERIENCE ARE
MORE ACTIVELY ENGAGING TO OTHERS
IMPLICIT
DISADVANTAGES OF RED BULL’S
MARKETING STARTEGY
LOW SCOPE
FOR
PERSONAL
INTERACTIONS
EFFECTIVE ONLY IN
INITIAL STAGES OF
PRODUCT LIFE-CYCLE
PERSONAL INTERACTION
LACK OF INTERCTION
BETWEEN MARKETERS
AND CONSUMERS
PRODUCT LIFE CYCLE
MINIMAL INFLUENCE IN LATER STAGES
OF PRODUCT LIFE CYCLE
RISKS FACED BY RED BULL
A BASKETBALL PLAYER DIED DRINKING RED BULL,
THIS LET THE FIRM INTO TROUBLES.
SUMMARY
DISCLAIMAR
Created by S.Pavan Krishna, IIT Madras, During a
marketing management internship by
Prof.Sameer Mathur, IIM Lucknow.

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