UI is just not an aesthetic, it is much more than that. Checkout this presentation to learn, what is UI Design and what are the skills & responsibilities of UI Designer? 

1. The Role and
Importance of
UI Design

2. What Role a UI Design Plays?
• “UI” stands for the user interface. It can be termed as the
geographical portion of an app, website, or device that a
human user interacts with.
• UI is more than just “aesthetic.” A UI designer makes the
layouts and interactive elements intuitive, inclusive,
compelling, and accessible. A UI designer with the
integration of visual cues guides a user to navigate.

3. “A user interface is like a joke. If you have to
explain it, it’s not that good.”
Martin Leblanc

4. UI Tasks and Responsibilities
A UI designer encompasses below listed
range of tasks and decisions that (might)
include:
• To design layouts and accurately spacing
elements,
• To modernize the existing design
environment,
• To choose color palettes, fonts, and
typesetting,
• To create style guidelines for brand
consistency,
• To design wireframes to represent how
UI would appear with visual elements.

5. Essential Skills for UI
Design
• Collaboration skills,
• Empathy,
• Understanding of design and prototyping
tools,
• Knowledge of color theory,
• Typography expertise,
• Design patterns.

6. Basic Principles of UI
Design
• Keep interfaces simple and elegant,
• Try to maintain a high discoverability factor,
• Make the button (& other elements)
perform perfectly,
• Minimize the number of actions,
• Use appropriate UI design patterns,
• Maintain brand consistency,
• Keep users informed regarding the next
action.

7. Where to Find the Best UI
Designs?
• UIUXDen is a professional UI design
company. We offer expert services in web &
mobile app design, graphic design, and
design templates.
• We create design solutions that resonate
with the user's expectations and wants. We
can help you elevate your business identity
and push the transformation toward
branding.

8. Contact Us:
www.uiuxden.com
+1 650 754 4091
sales@uiuxden.com
@uiuxden
@uiux_den

9. Thank You!