The document describes different scenarios involving a bakery owner. In the first scenario, the bakery sells cupcakes and cookies but customers now only buy cupcakes. As there is room for 20 items, the owner would make more cupcakes since that is what customers demand. The second scenario discusses customers asking for iced buns, so the owner should make those to meet demand. The third scenario discusses how supply and demand determines what treats the bakery offers based on what customers choose.

1. x
Imagine you own a bakery.
You sell two things: cupcakes and cookies.
Your customers seem to like these treats equally.
In your cabinet, there is enough room for 20 items.
How many of each item would you make? Why?
SCENARIO 1
Read the following scenarios and answer the questions

2. x
Things have changed.
Your customers only seem to buy the cupcakes
these days. In your cabinet, there is enough room
for 20 items. How many of each item would
you make? Why?
SCENARIO 2

3. x
Things have changed again.
People keep coming into your shop asking if you could
bake iced-buns but usually you only bake cupcakes and
cookies. Everyone in town seems to be talking about
iced-buns. What if other bakeries start selling iced-buns
and you don’t? What should you do?
SCENARIO 3
Who has the power over which treats appear in the bakery: the
baker or the customers?

4. x
If more people are choosing cupcakes than cookies
in your bakery, then there is a greater demand for
cupcakes. It makes sense for you to supply your
customers with more cupcakes and fewer cookies.
You want your customers to keep coming back –
so you will look at what they are choosing and
change what you’re baking depending on what
customers want.
This is called SUPPLY AND DEMAND and it
doesn’t just happen in bakeries.
KEYWORDS
If more people
choose to look at
bad news than
good news, which
type of news is
most likely to be
reported?

5. CHALLENGE: if more
people started looking for
good news, how would
these statistics change?
Look at these
statistics about
good news and
bad news.
For each one, ask: why is this?
Try to use the words SUPPLY
and DEMAND in your answers.
The amount of negative news in the media has
doubled in the last 5 years.
Headlines with bad news get 30% more attention
than headlines with good news.
The media is 28% more likely now than in 2018
to put a negative spin on a news story to hook
people in.
A Russian newspaper lost 66% of its readers
when it published positive stories for a day.
Approximately 90% of all media news is negative.

6. Choose one of these actions:
REPORTERS THE PUBLIC
NEWS COMPANY
OWNERS
THE PEOPLE IN
THE NEWS
STORIES

7. • Who is the most responsible for the amount of bad news?
• Argue for the answer which matches your action.
• Then, see if you can give arguments from the other groups.
Now see which group your action relates to:
REPORTERS THE PUBLIC
NEWS COMPANY
OWNERS
THE PEOPLE IN
THE NEWS
STORIES
CHALLENGE:
is anyone/anything
else responsible?