Soccer and football have both been used to unite divided peoples and countries. Soccer in particular has been used for political purposes in places like Ghana and South America. While soccer is popular worldwide due to its low cost and accessibility, football dominates sports culture in the United States due to promoting masculinity, power and money. Football programs are major sources of prestige and revenue for American universities and the NFL. However, soccer is growing in popularity among American youth and viewership of international soccer is increasing in the US.