Sports Marketing(St. Louis Rams)


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Sports Marketing(St. Louis Rams)

  1. 1. St Louis Rams Ricky Benoist
  2. 2. Description <ul><li>The Rams are members of the West Division of the National Football Conference(NFC) in the National Football League(NFL). </li></ul>
  3. 3. The Plan <ul><li>The plan I have for the St. Louis Rams is to create a better, more well known team. Last year, the team’s record was 7-9. With the new star players and new coach, the team should be able to fill the stadium and possibly win their division. </li></ul>
  4. 4. Edward Jones Dome <ul><li>Capacity: 65,321 </li></ul><ul><li>Great indoor venue. Located in the heart of downtown St. Louis. </li></ul><ul><li>Located near many restaurants and bars and about a mile from the gateway Arch. </li></ul><ul><li>Plenty of restrooms standard concessions, and relatively inexpensive compared to other stadiums. </li></ul>
  5. 5. Market/Economy <ul><li>Target Area: Eastern Missouri and Southwestern Illinois (population ,987,560) </li></ul><ul><li>Median Household Income: 53,189 </li></ul><ul><li>Unemployment: 9.8% </li></ul>
  6. 6. Player Acquisition <ul><li>Michael Vick: </li></ul><ul><ul><li>Quarterback </li></ul></ul><ul><ul><li>3,018 Passing Yards in 2010/2011 Season </li></ul></ul>
  7. 7. Player Acquisition <ul><li>DeSean Jackson: </li></ul><ul><ul><li>Wide Receiver </li></ul></ul><ul><ul><li>Pro Bowl 2 years in a row </li></ul></ul>
  8. 8. Player Acquisition <ul><li>Ndamukong Suh: </li></ul><ul><ul><li>Defensive Tackle2010 Pepsi NFL Rookie of the year. </li></ul></ul>
  9. 9. Marketing Mix <ul><li>Product </li></ul><ul><ul><li>The product will stay the same. The product is the NFL team the St. Louis Rams. </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>The place where the home games will be held is the Edward Jones Dome in St. Louis. </li></ul></ul><ul><li>Price </li></ul><ul><ul><li>The prices were lowered for the customers. </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>To promote the team, we will be promoting on TV and with billboards in the city of St. Louis. </li></ul></ul>
  10. 10. Tickets <ul><li>Tickets </li></ul><ul><li>Best Seats (lower sideline): $160.00 </li></ul><ul><li>Middle (upper corners): $70.00 </li></ul><ul><li>Worst (bleachers): $25.00 </li></ul>
  11. 11. Ancillary Pricing <ul><ul><li>Small Drink- $3.00 </li></ul></ul><ul><ul><li>Small Beer- $4.00 </li></ul></ul><ul><ul><li>Hotdog- $3.00 </li></ul></ul><ul><ul><li>Parking- $20.00 </li></ul></ul><ul><ul><li>Hat- $20.00 </li></ul></ul><ul><ul><li>Program- $20.00 </li></ul></ul>
  12. 12. New Logo <ul><li>This is an image of a ram. This ram is strong and angry. This shows strength and determination of the team. The dark colors show the sincerity of the ram. </li></ul>
  13. 13. New Uniforms <ul><li>The new jerseys are black and gold. They are strong contrasting colors that stand out well. They are tough colors; tough like a ram. </li></ul>
  14. 14. Primary Target Market <ul><li>Primary Target Market: Family of four: mom, dad, and two children. Average income level of $60,000. </li></ul>
  15. 15. Secondary Target Market <ul><li>Secondary Target Market: Single father with 1 or 2 children, with and average income of $55,000. </li></ul>
  16. 16. Head Coach <ul><li>Gary Pinkel: </li></ul><ul><ul><li>University of Missouri head coach for 10 years. </li></ul></ul><ul><ul><li>Took them to 7 bowl games in 10 years and won 3. </li></ul></ul><ul><ul><li>Local coach that will bring a lot of fans and financial support for the team. </li></ul></ul>
  17. 17. Mission Statement <ul><li>Mission Statement </li></ul><ul><ul><li>Recognize that the game is always bigger than you, the players need to work together to create a winning team. </li></ul></ul>
  18. 18. Core Values <ul><li>Sportsmanship </li></ul><ul><ul><li>Play the game with proper consideration of fairness, ethics, and respect. Being a “good sport” requires being a good winner and a good loser. </li></ul></ul><ul><li>Respect for game </li></ul><ul><ul><li>Respect the rules and officials of the game. </li></ul></ul><ul><li>Self-respect </li></ul><ul><ul><li>Respect your body by not using performance enhancing drugs. </li></ul></ul>
  19. 19. The Mascot <ul><li>Rocket Ram is going to be the mascot for the St. Louis Rams. </li></ul>