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This document provides learning objectives and activities around key media terminology. The objectives are: 1. To develop an understanding of key media terminology. 2. To begin to apply key media terminology appropriately. The activities include having students discuss their preferred and disliked types of media and texts, introducing terminology like narrative, genre, and text. It also covers symbols, icons, and semiotics in media.
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This document provides an overview of media language and semiotics. It defines key terms like semiotics, signifier, signified, denotation, and connotation. It explains that semiotics examines how signs construct meaning and involves analyzing both the literal/denotative meaning and associated/connotative meanings of signs. The document also discusses Roland Barthes' views on how signs operate on denotative and connotative levels and can encode particular messages and ideologies, which he referred to as "myths."
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The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
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This document discusses denotation and connotation in media texts. Denotation refers to the literal or basic meaning of signs, images, or words. Connotation refers to the cultural or personal associations that extend beyond the literal meaning. Effective analysis of media texts requires understanding both the denotative and connotative meanings. Symbols like colors, words, images or styles can have positive, negative or neutral connotations depending on cultural and contextual factors.
Signs Used In Film & Television
Signs can take many forms and convey meaning through association and context. There are five main types of signs used in film and television: signifiers which have different meanings than their literal definition, icons which resemble the object they refer to, symbols which derive meaning through established social and historical associations rather than resemblance, denotation which is the literal or descriptive meaning, and connotation which is the implied cultural or emotional meaning. Understanding how different signs convey meaning allows filmmakers to effectively communicate ideas and themes to audiences.
Semiotics
The document discusses key concepts in semiotics, the study of signs and symbols. It defines denotation as the common sense meaning of a sign, while connotation refers to the personal feelings and meanings associated with a sign. There are three types of signs: indexical signs have a direct link to what they represent, iconic signs are identical to what they represent, and symbolic signs have no natural link and rely on cultural meaning. The document also explains Daniel Chandler's model of a sign, which has three components - the representamen or form of the sign, the interpretant being the meaning made of the sign, and the object that the sign refers to.
Image and text in art
The document discusses various ways that image and text can be combined to communicate effectively. It provides examples of Egyptian hieroglyphics and Mayan glyphs that mix symbols and characters. Illuminated manuscripts also combined images and words. The combination of image and text can reinforce meaning and ensure the artist's intentions are clear. The order of image and text can also influence how information is interpreted. When used together, image and text provide an easy way to explain and help people remember information.
Roland barthes
Roland Barthes was a scholar who researched how audiences interpret visual narratives. He argued that audiences look for signs and deeper meanings in stories, based on their prior knowledge of conventions from old tales and myths. His theory of semiology examines the relationship between the signifier (the object or image) and the signified (the meaning or interpretation). For example, a stop sign can be interpreted not just as a traffic sign, but also as representing restrictions on a community's freedom of movement. This document applies Barthes' semiological theory to analyzing representations and deeper meanings in film.
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Sean Hall is the author of the book "A User's Guide to Semiotics". The document provides an introduction to semiotics, which is the theory of signs and how meaning is constructed and communicated. It discusses key concepts in semiotics such as the sources, structures, contexts and channels of meaning. Examples are given to illustrate semiotic concepts like metaphor, metonyms and synecdoche. The document examines how meaning can be literal or nonliteral through devices like irony and lies. It explores how representations and depictions can have intended or unintended interpretations.
GCSE Lesson 2 Representation in media_Semiotics
This document defines key concepts in semiotics, including denotation, connotation, signifier, signified, and symbol. It explains that denotation refers to the literal or main meaning of a sign, while connotation refers to implied or suggested meanings. The document provides examples of images and asks students to analyze the denotations and connotations. It also discusses how semiotics is the study of sign systems and communication through signs. Students are asked to define the key terms and apply them by analyzing various images.
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This document discusses key concepts in media studies related to analyzing images and texts. It defines texts as any media product that can be read, including TV, films, radio, newspapers and magazines. Codes are rules or conventions that create meaning when signs are combined in a syntagm, or series. Different types of codes are discussed, such as dress codes, color codes, and technical codes. Semiotics, coined by Saussure and expanded on by Barthes, is introduced as the study of signs and how they construct meaning. Signs are made up of a signifier and signified, and can be symbolic, iconic, or indexical in nature.
Representation investiagtion
The document discusses representation in media texts and films. It defines representation as intentionally composed versions of reality by producers that audiences interpret. Representation is a two-way process between production and interpretation. Theories of representation are discussed, including Barthes' concepts of denotation and connotation, Saussure's semiotics of signs, and Mulvey's concept of the male gaze in film. Horror films are often said to represent females in stereotypical submissive roles while males are dominant heroes, though some films challenge this.
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This document provides an introduction to semiotics and media language. It defines key terms like denotation, connotation, and semiotics. Denotation refers to the literal or obvious meaning, while connotation involves cultural associations and symbolic meanings. Semiotics is defined as a system for analyzing visual images and words. The document discusses Ferdinand de Saussure's concept of the signifier, signified, and referent. It also covers Roland Barthes' theory that meanings are constructed through processes of signification and myth-making. Barthes argued that symbolic meanings become naturalized as cultural myths. Examples are provided to illustrate how to identify denotations and connotations, as well as potential myths, in media images
Semiotics
This document provides an introduction to semiotics, the study of signs and how meaning is constructed. It defines key terms like signifier, signified, denotation and connotation. Signifiers are signs like words, colors or images, and signifieds are their meanings and associations. Examples are given of common signifiers and their signifieds. Cultural differences in interpretations are noted. The document instructs on analyzing the denotative and connotative meanings within media texts, like what is literally depicted versus deeper implied meanings. Tasks are presented to have the reader identify and analyze signifiers and meanings in images and posters.
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Semiotics is the study of signs and how they construct meaning. A sign has two parts - the signifier, which is the physical form or object, and the signified, which is the mental concept it evokes. Signification operates at the level of denotation, simply identifying signs, and connotation, more complex mental associations. Connotative meanings can vary between individuals and cultures. Semiotics can be used as a tool to analyze texts and media.
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The document discusses representation and stereotypes in media texts. It summarizes Richard Dyer's theory that stereotypes reduce the complexity of groups to a few exaggerated characteristics that are then applied to all group members. These characteristics are communicated through media language. The document also discusses whether those in power still stereotype minority groups, the benefits of stereotypes as media shorthand, and how representations and stereotypes are communicated to audiences semiotically through signs and systems of meaning that take into account audience ideology.
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A part of Train the Trainers 2011 cycle, performed in Cluj Napoca. Focusing on managing the audience of the training.
E concept metaphors-representations_signs_semiotics
The document discusses metaphors and representation in interaction design. It covers three main topics: [1] signs as representatives via basic semiotics, [2] the basic metaphor as representation, and [3] metaphors in interactive design. For signs, it discusses concepts like denotation and connotation. For metaphors, it provides examples to illustrate how metaphors allow understanding one aspect via another. For interactive design, it discusses three paradigms and debates the use of metaphors versus idioms in user interfaces.
Media language q1 b
Semiotics is the study of how meaning is created through signs and codes within a culture. It can be used to analyze any media text and uncover how it constructs meaning for its intended audience. Media companies have become highly skilled at using realistic representations through film and other media to make audiences feel like they are experiencing a "window on the world." Semiotics provides a way to deconstruct media texts to understand how they aim to create particular meanings and feelings in their target audience.
on Persona
This document discusses personas and their design. It notes that personas connect people to something bigger while allowing individuals to feel smaller. Personas translate experiences into new forms and mediate relationships. They are always collective, individual, orienting, happening in space and time. The document advises asking who your customer categories are, naming them, understanding their similarities, differences and needs, and formalizing each category's relation to your service. Personas then guide, without determining, service design. Organizational goals may trump user needs, so wants expressed don't always need fulfilling.
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This document discusses representation in media. It defines representation as describing or depicting something to bring it to mind. Representation is how people, ideas and events are presented through various media like TV and magazines. The media constructs representations of people, places and situations that may rely on stereotypes. It is important to question who and what is represented and how, and to understand the difference between reality and its representation in media. Representations can reinforce stereotypes and be the only exposure some have to certain groups.
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This document discusses key concepts in semiotics, or the study of signs. It defines signs as consisting of a signifier (the physical form) and signified (the mental concept). There is no fixed relationship between the two. Signs can be icons (resembling the signified), indexes (associated with the signified), or symbols (having an agreed-upon relationship to the signified). Myths operate at a third level of signification by reinforcing dominant societal values through repeated patterns of meaning. The document provides examples to illustrate these semiotic concepts and their layers of meaning.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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New terms and image analysis
- 1. Learning Objectives To develop an understanding of key media terminology To begin to apply key media terminology appropriately
- 2. Media Questionnaire Now tell the person next to you: Your preferred type of media A specific ‘text’ that you love and why. A type of media that you never consume. A text that you dislike and why. Introduce the person next to you to the rest of the group...
- 3. KS5 NSD What impact does the media have? What would you say was the biggest news event of your life? How did you learn about it? How did you react and respond to it? How did the people around you respond to it? Did it affect people elsewhere? Has it changed the way you look at the world?
- 4. What do you understand by the following terms… NARRATIVE With a partner decide on brief GENRE definitions. TEXT INSTITUTION REPRESENTATION AUDIENCE
- 5. What is… Picture A Picture B A young woman An American Indian An Eskimo An old woman
- 6. Semiotics Semiotics or semiology is studying how meaning is constructed through signs and symbols. Ferdinand de Saussure was a key player in this area. DOG The letters D, O and G put together in that order are a signpost which create meaning in the readers mind. Normally we will think of a four legged creature with a wagging tail. However, everyone’s image of the dog in their mind will be different.
- 7. Symbols Just like words have associated meanings so do images. This is obviously a lion! But what ideas are associated with a Lion? In this case the Lion is the: SIGNIFIER The meanings associated are the: SIGNIFIED
- 8. Connotations and Denotations Denotation Is the actual meaning of something or a straightforward description of what is shown. Connotation Is the meaning associated with an image or a text due to cultural or personal experience. What are the DENOTATIONS and CONNOTATIONS in this advert?
- 9. Icons Both of these people can be considered as ‘Iconic’ but what are they icons of? Analyse elements of the images which reinforce these ideas – look at body language and gesture...
- 10. Icons Icons do not only have to be people. The Twin towers and the attacks on the 11th of September 2001 are often considered as iconic. What do images of the Twin Towers and the attacks signify?