1. Kodak was once a dominant player in photography but failed to transition to digital photography, falling victim to disruptive innovation. 2. In contrast, Fujifilm successfully adapted by leveraging its expertise in materials science to diversify into new markets like medical films. 3. Kodak's resources, processes, and values were too focused on the legacy film business, making it unable to compete against new digital entrants. Fujifilm was less constrained and more adaptable, allowing it to thrive during the industry transition.