The document outlines a communications strategy for an organization called REACH Viet Nam that provides vocational training to underprivileged youth. It discusses challenges like low public awareness, an aging organization, and declining enrollments. The strategy's objectives are to build awareness of the organization and its impact, attract new students, and increase donations. Key messages focus on empowering youth and breaking the cycle of poverty. Social media, email, and PR will be used to communicate and engage potential students and donors. Performance will be evaluated based on awareness metrics, enrollment statistics, and donation amounts.

1. TVET Process Model
@ REACH Viet Nam

2. Introduction to the Organization
History
Our organization has been
providing vocational training to
underprivileged Vietnamese
youngsters for over 15 years.
Mission
Our mission is to empower
Vietnamese youth with the skills
they need to compete in today's job
market and break the cycle of
poverty.
Accomplishments
Over 25,000 students trained and
placed in employment.

3. Current Challenges
Low Public Awareness
The general public isn't aware of our
organization, leading to low
engagement and fewer funding
opportunities.
An Aging Organization
Our organization has become
disconnected from younger generations,
affecting our ability to appeal to young
students as well as donors.
Declining Student
Enrollments
As a result of our limited capabilities
with social media and online platforms,
we have had difficulty attracting and
retaining students.

4. Objectives of the
Communications Strategy
1 Goal 1: Build
Awareness
Spread the word about our
organization, our mission,
and our impact.
2 Goal 2: Attract New
Students
Encourage more
underprivileged young
students to enroll in our
programs and support their
training.
3 Goal 3: Increase Donations
Encourage more donors to contribute to our organization and
support our mission.

5. Our Approach
• Curriculum design and Validation
• Youth survey
• Centre identification and due diligence
• Recruitment and ToT
• Mobilisation
Pre-
implementation
• Classroom training
• Mid-batch assessment
• Workplace readiness & interview preparation
• Assessment and certification
• Job placement and settling-in support
Implementation
• Batch review
• Placement tracking
• Post placement survey
• Project evaluation
• Social audit
Post -
Implementation
Monitoring
&
Evaluation
Corporate
Networking
S K I L L I N G V i e t n a m

6. Key Messages
Empowering Youth
Our organization is dedicated to
empowering underprivileged youth
and providing them with access to
valuable vocational training.
Breaking the Cycle of
Poverty
We help prevent poverty by giving
young people the skills they need
to succeed in the job market,
opening up opportunities for them
to live productive and fulfilling lives.
Hands-On Learning
Our organization provides a hands-
on, practical education to give
students the experience and
confidence necessary to succeed in
their future careers.

7. Communication Channels
1 Social Media
Our primary mode of communication and promotion, allowing us to reach a wider audience and engage with
potential donors and students.
2 Email Blasts
Secondary mode of communication for reaching out to donors and partners to create awareness of our
organization's mission and promote fundraising events and job placements.
3 Public Relations
Working collaboratively with local and national media to create more visibility for our brand and increase our
presence within communities.

8. Measurement and Evaluation
Key Performance Indicators Method of Measurement
Awareness of Our Organization Number of website views, social media engagement
analytics, and media monitoring services.
Enrollment Statistics Number of students enrolled in our programs compared to
previous periods.
Donation Statistics Amounts raised from donors and fundraising events
compared to previous periods.