1. We’re here to educate so that you can too www.bayardad.com Student Recruitment Advertising Presentation

2. Ideas. Options. Strategies. Success We specialize in anything and everything to help establish, brand, promote and support your schools mission to recruit top students and faculty. This is our passion and yours too: this is a partnership for success. Branding Campaigns E-cards & Animated Emails Online, Print and Direct Mail Advertising Market/Media Research Online Surveys Internal and External Focus Groups Interactive DVDs Enrollment Strategies Search Engine Marketing Social Media Options Sourcing and Screening of Candidates Trade Show Exhibits Website Development

3. Alvernia College The objective of this campaign was to drive potential students to Open Houses which are conducted prior to each semester. The use of “texting” as a response mechanism allowed us to measure the efficiency of the media as well as potentially build a data base of interested students. Experience and expertise is our specialty…

4. Minnesota State Colleges & Universities This campaign was created in order to raise awareness and appreciation of what the MNSCU system brings to Minnesota’s economy and quality of life. The second objective was to strengthen the position of MNSCU as a caring and responsive regional education leader that offers accessible and affordable high quality higher education and professional training opportunities throughout the state. Innovation and creativity is our platform…

5. University of Kentucky This campaign was created to rally the attention of major media organizations, help the school improve its rankings, increase attendance, attract higher caliber students and faculty... all to be done within the University’s mission of addressing the needs of local, and often impoverished, Kentucky first and foremost. Knowledge and connectivity is key…

6. Knowing the media your campus engages in is crucial. So, we keep up to date for you. Visit our Social Media Outlets… Bayard Facebook Bayard Slideshare Bayard YouTube Bayard Blog Bayard Flickr

7. Contact Us Today! West Coast Andrea Abbott Account Executive 550 S. Wadsworth Ave, Suite 500 Lakewood, CO 80226 P: 303.571.2000 E: andreaa@bayardad.com East Coast Harold Levy 902 Broadway New York, NY 10010 W: 212 228 9400 ext. 340 F: 212 358 8339 M: 646 319 2244 [email_address]