The new romantic movement began in the 1980s as a reaction against the sternness of the punk movement. New romantics celebrated glamour and androgyny through bold makeup and clothing inspired by historical themes and artists like David Bowie. Bands like Duran Duran and Spandau Ballet embraced the new romantic style, taking influences from pirates. Vivienne Westwood also designed clothes for bands in this style. The profile describes a 24-year-old eccentric London man who works in food service and lives at home. He is very social and takes pride in his new romantic style, inspired by bands like Duran Duran and Spandau Ballet.

1. New Romantics
The new romantic period was a fashion movement that began in 1980’s, a style tribe
that strived to be both eccentric and individual. New romantics style occurred mainly
in London and was seen most avidly within nightclubs. It was a direct backlash and
sense of rebellion against the sternness of the punk movement throughout the 70’s.
The New Romantic Period celebrated glamour and flamboyancy through their garish
makeup and clothing and was an embracement of synthesized rock and pop music.
New romantics took inspiration from stars of the 70’s including David Bowie and
celebrated androgynous clothing and makeup. The style itself was influenced by
historical romantic themes including bonnie prince Charlie, French Incroyables and
Puritans.
Boy George, Duran Duran, Spandau ballet and Adam and the ants were just a few
artists that embraced the New Romantic style, in which they quickly developed a
specific look taking influences of a pirate style. Vivienne Westwood got on board with
this look and specifically designed clothes for bands.

2. Customer profile: new romantic
An eccentric, bold and confident man aged 24. Regarded as a social C grade and
currently works in an within a food company and lives at home with his parents in
London. Very self expressive within his style and takes pride in the new romantic look.
His eccentric personality ensures he is a very social person and his interests include
frequently going to clubs in London with his friends.
He listens to bands such as Duran Duran and Spandau ballet and takes the inspiration of
his style from their iconic look.
He adapts a ‘live for the moment’ personality and therefore see’s it unimportant to
forward himself in his career.