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New Possibilities in Childbirth Education Sandy Jones, MA Presentation to Northside Hospital September 29, 2008
The following is a PowerPoint presentation by Sandy Jones, MA, author of  Great Expectations: Your All-in-One Resource for Pregnancy & Childbirth.  It was presented to childbirth educators, lactation consultants, doulas and nurses involved in pregnancy, labor and delivery at Northside Hospital in Atlanta, Georgia, on September 29, 2008. Northside has the largest birthing center in the nation with over 18,000 births per year. This is an enhanced version with additional slides that go beyond the original 1-hour presentation.
 
What if we’ve built it and nobody comes?
Childbirth education is facing a crisis.
Class enrollments are diminishing.
Are we turning into dinosaurs?
The old picture ,[object Object],[object Object],[object Object]
The new picture ,[object Object],[object Object],[object Object]
Today’s moms most important sources for pregnancy & birth information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
( The following slide introduced a facilitated session using sharing from Northside participants.)
What are the barriers that are keeping moms from taking our classes?
Identified as barriers by Northside professionals: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The presentation continues…
Time & Work Stress “I’ve got too much on my plate as it is.” ,[object Object],[object Object],[object Object]
Economic pressures “We just can’t afford to take on anything else right now.” ,[object Object],[object Object],[object Object],[object Object]
Internet & TV birth shows “Why take a class when I can Google it?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Epidurals & C-sections “ Why take classes, when I already know what’s going to happen?” ,[object Object],[object Object],[object Object]
Tokophobia: Deep fear of pregnancy and childbirth “I don’t want to talk about it!” ,[object Object],[object Object],[object Object]
Competition “We want them for ourselves.” ,[object Object],[object Object],[object Object]
The “me” factor WHAT baby?” ,[object Object],[object Object],[object Object]
Here are the moms we know …
The Working Mom ,[object Object],[object Object],[object Object],[object Object]
How can we give the working mom what works for her? ,[object Object],[object Object],[object Object],[object Object]
The Natural Mom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we support the natural mom? ,[object Object],[object Object],[object Object],[object Object]
The Single Mom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Single-mom facts are surprising!
Percentages tell her story    ,[object Object],[object Object],[object Object],[object Object]
Single moms vs married moms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we do a better job of supporting single moms? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How inclusive are we of… ,[object Object],[object Object],[object Object]
And are we reaching high-risk moms? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s look more closely at a few of these risk categories.
Obesity ,[object Object],[object Object],[object Object],[object Object]
Now, let’s take a look at childbirth education demographics!
Profile of a Typical Childbirth Education Student ,[object Object],[object Object]
A 2003 survey of 1540 childbirth education students found:* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These moms may feel they don’t belong: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can we do to attract more students?
Basics for redesigning childbirth programs: ,[object Object],[object Object],[object Object]
( The following slide introduced a facilitated session using sharing from Northside participants.)
We could… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How other centers are competing.
Repackaging old content. ,[object Object],[object Object],[object Object]
Creating new,  Consumer-oriented courses. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changing methods of delivery. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changing locations of delivery. ,[object Object],[object Object],[object Object]
Creating new delivery models. Lending library  Internet & e-mail Support groups Parenting skills Birth Pregnancy BIRTH & BABY CENTER
One example of a redesigned program that wraps around mothers’ needs…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
( The following slide introduced a facilitated session using sharing from Northside participants.)
Where do we go from here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Sandy Jones, MA 150 W. Southwood Dr. Brevard, NC 28712 Tel: 828-884-4442 e-mail:  [email_address]

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New Possibilities In Childbirth Education 09 03 08

  • 1. New Possibilities in Childbirth Education Sandy Jones, MA Presentation to Northside Hospital September 29, 2008
  • 2. The following is a PowerPoint presentation by Sandy Jones, MA, author of Great Expectations: Your All-in-One Resource for Pregnancy & Childbirth. It was presented to childbirth educators, lactation consultants, doulas and nurses involved in pregnancy, labor and delivery at Northside Hospital in Atlanta, Georgia, on September 29, 2008. Northside has the largest birthing center in the nation with over 18,000 births per year. This is an enhanced version with additional slides that go beyond the original 1-hour presentation.
  • 3.  
  • 4. What if we’ve built it and nobody comes?
  • 5. Childbirth education is facing a crisis.
  • 6. Class enrollments are diminishing.
  • 7. Are we turning into dinosaurs?
  • 8.
  • 9.
  • 10.
  • 11. ( The following slide introduced a facilitated session using sharing from Northside participants.)
  • 12. What are the barriers that are keeping moms from taking our classes?
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Here are the moms we know …
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Single-mom facts are surprising!
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Let’s look more closely at a few of these risk categories.
  • 35.
  • 36. Now, let’s take a look at childbirth education demographics!
  • 37.
  • 38.
  • 39.
  • 40. What can we do to attract more students?
  • 41.
  • 42. ( The following slide introduced a facilitated session using sharing from Northside participants.)
  • 43.
  • 44. How other centers are competing.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Creating new delivery models. Lending library Internet & e-mail Support groups Parenting skills Birth Pregnancy BIRTH & BABY CENTER
  • 50. One example of a redesigned program that wraps around mothers’ needs…
  • 51.
  • 52. ( The following slide introduced a facilitated session using sharing from Northside participants.)
  • 53.
  • 54.
  • 55. Sandy Jones, MA 150 W. Southwood Dr. Brevard, NC 28712 Tel: 828-884-4442 e-mail: [email_address]