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Classical conditioning
Principles of classical conditioning:-
• This is based on common behavioural process
that an event, repeated several times evokes
desired response.
• Pavlov, a Russian physiologist, first described
classical conditioning in 1899 while
conducting research into the digestive system
of dogs.
Different stages of classical
conditioning:-
• Before conditioning
• During conditioning
• After conditioning
Before Conditioning:-
• When Pavlov rang a bell, the dog has no
salivation.
• When he presented the dog with a piece of
meat, the dog exhibited a noticeable increase
in salivation.
Key terms in Before conditioning:-
• Unconditional stimulus(UCS):
Unconditional stimulus is one that naturally,
automatically triggers a response.
Ex:-As food elicited the desirable response that’s
why in Pavlov’s experiment food was UCS.
• Unconditional Response(UCR):
Unconditional response is the unlearned response
that occurs naturally in response to UCS.
Ex:-As salivation in response to food was a
natural, unlearned response so in Pavlov’s
experiment the salivation was UCR.
During conditioning:-
• Pavlov proceeded to link the meat and ringing
of bell.
• After repeatedly hearing the bell before
getting the food ,the dog began to salivate as
soon as the bell rang.
After conditioning:-
• When Pavlov repeated the presentation of
food followed by the bell, the dog began to
salivate in response to the bell alone.
Key terms in after conditioning:-
• Conditional stimulus(CS):-
The conditional stimulus is previously neutral
stimulus that, after becoming associated with the
unconditional stimulus, eventually trigger a
conditional response.
Ex:-In the Pavlov’s experiment bell was act as a
conditional stimulus.
• Conditional response(CR):-
Conditional response is the learned response to
the previously neutral stimulus.
Ex:-In Pavlov’s experiment salivation in response
to the bell acts as a conditional response.
Real time Example:-
• Lets consider the case of a
product “Colgate toothpaste”.
Initially when the price of each
50gm toothpaste was Rs-20 the
demand for Colgate was quite
low. But when the company
provided an extra toothbrush in
each pack, the demand for
toothpaste increased.
Contd…..
• This process continues for one month.After
that the company took out the toothbrush
from each pack but price remaining the
same,and it was observed that the demand
for the paste remains same for some days.

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New microsoft office power point presentation

  • 2. Principles of classical conditioning:- • This is based on common behavioural process that an event, repeated several times evokes desired response. • Pavlov, a Russian physiologist, first described classical conditioning in 1899 while conducting research into the digestive system of dogs.
  • 3. Different stages of classical conditioning:- • Before conditioning • During conditioning • After conditioning
  • 4. Before Conditioning:- • When Pavlov rang a bell, the dog has no salivation. • When he presented the dog with a piece of meat, the dog exhibited a noticeable increase in salivation.
  • 5. Key terms in Before conditioning:- • Unconditional stimulus(UCS): Unconditional stimulus is one that naturally, automatically triggers a response. Ex:-As food elicited the desirable response that’s why in Pavlov’s experiment food was UCS. • Unconditional Response(UCR): Unconditional response is the unlearned response that occurs naturally in response to UCS. Ex:-As salivation in response to food was a natural, unlearned response so in Pavlov’s experiment the salivation was UCR.
  • 6. During conditioning:- • Pavlov proceeded to link the meat and ringing of bell. • After repeatedly hearing the bell before getting the food ,the dog began to salivate as soon as the bell rang.
  • 7. After conditioning:- • When Pavlov repeated the presentation of food followed by the bell, the dog began to salivate in response to the bell alone.
  • 8. Key terms in after conditioning:- • Conditional stimulus(CS):- The conditional stimulus is previously neutral stimulus that, after becoming associated with the unconditional stimulus, eventually trigger a conditional response. Ex:-In the Pavlov’s experiment bell was act as a conditional stimulus. • Conditional response(CR):- Conditional response is the learned response to the previously neutral stimulus. Ex:-In Pavlov’s experiment salivation in response to the bell acts as a conditional response.
  • 9. Real time Example:- • Lets consider the case of a product “Colgate toothpaste”. Initially when the price of each 50gm toothpaste was Rs-20 the demand for Colgate was quite low. But when the company provided an extra toothbrush in each pack, the demand for toothpaste increased.
  • 10. Contd….. • This process continues for one month.After that the company took out the toothbrush from each pack but price remaining the same,and it was observed that the demand for the paste remains same for some days.