This document summarizes Frank Mongioi's presentation on successful partnerships. It outlines four steps for a successful partnership: choosing partners wisely, aggressive outreach, persistent follow-up, and achieving successful results. Mongioi discusses engaging in give-and-take with partners to provide added value. Through the Clean Air NY program, ICF recruited 50 partners and secured over $700,000 in added value through negotiated promotions. The presentation provides examples of forming beneficial partnerships.
Concierge Auctions / Chad Roffers 2014 Auction BahamasChad Roffers
Detailed explanation of what is believed to be the largest privately held island in the Bahamas. Auctioned by Concierge Auctions in 2014 in conjunction with Damianos Sotheby's International Realty. The Island was originally offered for sale at a price of $55 Million Dollars.
Concierge Auctions / Chad Roffers 2014 Auction BahamasChad Roffers
Detailed explanation of what is believed to be the largest privately held island in the Bahamas. Auctioned by Concierge Auctions in 2014 in conjunction with Damianos Sotheby's International Realty. The Island was originally offered for sale at a price of $55 Million Dollars.
Social Media: Driving Business Impact (Part 2 of 2)Petra Neiger
Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation
With consumer voices playing a bigger and bigger role in a company's brand and reputation, knowing who your most influential brand advocates are has never been more important for your company's growth. This session discusses ways to identify your most valuable customers, how to treat and engage them, and where to find people like them.
Rapleaf's Phil Davis continues the discussion. With consumer voices playing a bigger and bigger role in a company's brand and reputation, knowing who your most influential brand advocates are has never been more important for your company's growth. This session will discuss ways to identify your most valuable customers, how to treat and engage them, and where to find more people like them.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Personal Brand Exploration - Aaron NealAaronNeal22
Work I completed in my Project and Portfolio class at Full Sail University. This is an examination of myself and my skills compared to others in my field.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Social Media: Driving Business Impact (Part 2 of 2)Petra Neiger
Social media strategy and planning, advanced practices in listening & intelligence, engagement, advocacy and measurement. Part 2 of a 2-part presentation
With consumer voices playing a bigger and bigger role in a company's brand and reputation, knowing who your most influential brand advocates are has never been more important for your company's growth. This session discusses ways to identify your most valuable customers, how to treat and engage them, and where to find people like them.
Rapleaf's Phil Davis continues the discussion. With consumer voices playing a bigger and bigger role in a company's brand and reputation, knowing who your most influential brand advocates are has never been more important for your company's growth. This session will discuss ways to identify your most valuable customers, how to treat and engage them, and where to find more people like them.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Personal Brand Exploration - Aaron NealAaronNeal22
Work I completed in my Project and Portfolio class at Full Sail University. This is an examination of myself and my skills compared to others in my field.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
LoyaltyGames 2014 - Finals Game Plan - Brian Venuti
Hidden Value of Partnerships
1. Hidden Value of Partnerships:
Experiences from the Streets of New York on 511NY and Clean Air NY
Presented by: Frank Mongioi
2010 International ACT Conference
August 30, 2010
Programs Sponsored by: New York State Department of Transportation
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
2. Four Steps to a Successful Partnership
1. Choose your partners wisely
2. Aggressive outreach
3. Persistent follow-up
4. Successful results
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
2
3. Choose Your Partners Wisely
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
3
4. Aggressive Outreach
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
4
5. Aggressive Outreach
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
5
6. Aggressive Outreach
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
6
7. Aggressive Outreach
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
7
8. Know What You Want
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
8
9. Persistent Follow-Up
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
9
10. Get Partners to Sign on the Dotted Line
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
10
11. Give and Take
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
11
12. Give and Take
American Lung Association of New
York City - received $10k value for
$2,500 at their annual Asthma Walk.
Earth Day NY - reduced registration fees from
$5k to $3k at annual 2-day Earth Day event at
Grand Central for the past 3 years.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
12
13. Give and Take
Added Value from Clear Channel
and other media partners
Radio interviews
Leveraged events
Online listener surveys
Popular DJs promoting Clean Air NY
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
13
14. Successful Results
ICF recruited 50 Cooperative Partners
Secured the equivalent of more than $700,000 of added value
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
14
15. Successful Results
Negotiated cross-
promotions with partners
to expand the program’s
reach and frequency in
the area.
Identified earned media
opportunities including
public service interviews,
commuter promotions,
event sponsorships,
streaming radio PSAs,
and online advertising.
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
15
16. Thank you and good luck with your
partnerships!
Frank Mongioi
FMongioi@icfi.com
347.326.0916
Share ICF’s Presentation with your colleagues:
ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
16