Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.
Social media is the cheapest and most effective way to market through sites that attract attention and encourage sharing of content. It allows companies to directly engage with consumers to get feedback on products and services. With millions of active users increasing daily, social media is the best platform for marketing by introducing new products, building brand awareness through sharing, and facilitating direct interaction between companies and consumers to improve customer service. The top social media sites for worldwide marketing are Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Tumblr due to their large numbers of monthly active users.
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
This document discusses word of mouth marketing and how businesses can leverage it. It notes that traditional advertising is less effective as consumers are overwhelmed by ads and more likely to trust recommendations from other people. The document then discusses what makes word of mouth recommendations effective, including authenticity, familiarity, and credibility of the source. It provides examples of word of mouth marketing strategies businesses can use and case studies of how the platform Kobe has helped businesses generate word of mouth recommendations at scale through micro-influencers. Kobe aims to match businesses with relevant social media users to create trusted word of mouth outreach in a targeted and outcome-driven way.
Presented paper at 2008 ALT Conference in Leeds UK. Argued that simply connecting by internet is not connecting with users. Needs to be user and learner focused
The document discusses how language can be manipulated to control people, as was done in George Orwell's novel "1984". It also argues that the concept of profit has been distorted to cast businesses negatively when in reality profit, or surplus, is essential for any living organism or society to not just survive but thrive. Those who criticize the pursuit of profit are akin to crabs in a bucket who try to prevent others from escaping and succeeding, out of fear of being left behind themselves. In the end, profit simply means having more energy or resources than what is spent, which allows for growth, reproduction, and future security - basic requirements for the survival of any individual or group.
Regolamento Comunale di Gestione del Compostaggio di MassafraPd Massafra
Regolamento Comunale di Gestione del Compostaggio di Massafra
#lavoltabuona
http://pdmassafra.blogspot.it/2015/07/dopo-745-giorni-ci-sara-la-riduzione.html
Kelli Williams is recommended for employment based on her 8 years of experience as a Secretary Coordinator for EmblemHealth, where she demonstrated excellent communication, organizational and computer skills while performing various office support tasks such as word processing, scheduling, inventory management, and coordinating meetings and correspondence. Her former director praised her as one of the best coordinators, flexible, willing to take on any project, and able to work independently to ensure jobs are completed.
Social media is the cheapest and most effective way to market through sites that attract attention and encourage sharing of content. It allows companies to directly engage with consumers to get feedback on products and services. With millions of active users increasing daily, social media is the best platform for marketing by introducing new products, building brand awareness through sharing, and facilitating direct interaction between companies and consumers to improve customer service. The top social media sites for worldwide marketing are Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Tumblr due to their large numbers of monthly active users.
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
This document discusses word of mouth marketing and how businesses can leverage it. It notes that traditional advertising is less effective as consumers are overwhelmed by ads and more likely to trust recommendations from other people. The document then discusses what makes word of mouth recommendations effective, including authenticity, familiarity, and credibility of the source. It provides examples of word of mouth marketing strategies businesses can use and case studies of how the platform Kobe has helped businesses generate word of mouth recommendations at scale through micro-influencers. Kobe aims to match businesses with relevant social media users to create trusted word of mouth outreach in a targeted and outcome-driven way.
Presented paper at 2008 ALT Conference in Leeds UK. Argued that simply connecting by internet is not connecting with users. Needs to be user and learner focused
The document discusses how language can be manipulated to control people, as was done in George Orwell's novel "1984". It also argues that the concept of profit has been distorted to cast businesses negatively when in reality profit, or surplus, is essential for any living organism or society to not just survive but thrive. Those who criticize the pursuit of profit are akin to crabs in a bucket who try to prevent others from escaping and succeeding, out of fear of being left behind themselves. In the end, profit simply means having more energy or resources than what is spent, which allows for growth, reproduction, and future security - basic requirements for the survival of any individual or group.
Regolamento Comunale di Gestione del Compostaggio di MassafraPd Massafra
Regolamento Comunale di Gestione del Compostaggio di Massafra
#lavoltabuona
http://pdmassafra.blogspot.it/2015/07/dopo-745-giorni-ci-sara-la-riduzione.html
Kelli Williams is recommended for employment based on her 8 years of experience as a Secretary Coordinator for EmblemHealth, where she demonstrated excellent communication, organizational and computer skills while performing various office support tasks such as word processing, scheduling, inventory management, and coordinating meetings and correspondence. Her former director praised her as one of the best coordinators, flexible, willing to take on any project, and able to work independently to ensure jobs are completed.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
An introduction to social media for business owners that shows how a comprehensive strategy involves four separate types of online communication. Includes the concept that social media advertising is like "dad in the basement"--still struggling to find its place in the conversation.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication online. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
Learn the basics of marketing in Part 1 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
10 steps togo and grow your social-2012-paigePaige Cahill
This document provides 10 tips for small businesses and nonprofits to help grow their social and online marketing. The tips include setting goals, knowing your audience, monitoring your online brand, professionally branding your business online, listening and learning from your network, having good social media manners, planning ahead with a content calendar, crafting valuable content, growing your social networks, managing your social media, and measuring your success. The document emphasizes using a combination of email marketing and social media to effectively promote your business. It also provides information on free resources available from Constant Contact.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
An introduction to social media for business owners that shows how a comprehensive strategy involves four separate types of online communication. Includes the concept that social media advertising is like "dad in the basement"--still struggling to find its place in the conversation.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication online. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
Learn the basics of marketing in Part 1 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
10 steps togo and grow your social-2012-paigePaige Cahill
This document provides 10 tips for small businesses and nonprofits to help grow their social and online marketing. The tips include setting goals, knowing your audience, monitoring your online brand, professionally branding your business online, listening and learning from your network, having good social media manners, planning ahead with a content calendar, crafting valuable content, growing your social networks, managing your social media, and measuring your success. The document emphasizes using a combination of email marketing and social media to effectively promote your business. It also provides information on free resources available from Constant Contact.
Similar to New Media Marketing for Restaurants (20)
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
1. New Media Marketing
Chris Munz, Fishbowl Inc.
Twitter.com/thecmunzproject
#UCIdeas
2. New Media Marketing
Engagement
New Customer Acquisition
Fun!
Trust
Retention
Social Media is a fundamental shift in how we
communicate. It takes one to one
communication and turns it into
one to many.
4. New Media Marketing
eMarketing = relationship marketing
We don’t have a choice on whether we DO
eMarketing, the question is how well we DO it!
5. The value of a customer
Balancing new customer marketing activities with existing
customer activities is vital to a restaurant's success.
6. Relationship Marketing Game
Plan
• Communicate frequently
• Offer customer rewards
• Hold special events
• Build two-way communication
• Enhance your customer service
• Visit the trenches
• Ask for the customers feedback in-store
as well in the social space
7.
8. How are restaurants creating Mobile
a relationship with New
Devices
Media? New
Media
Marketing
Social
Email
Media
Mobile
Devices
Email
New
Media
Marketing
Social
Email
Media
9. Is email really Social?
Mobile
Devices
New
Media
Marketing
Social
Email
Media
How are people sharing?
13. Connecting Facebook Fans to
Email databases
User
Signs In
Responds
and
Closed Becomes
Loop a Fan
Shares
Receive Fan Signs
Status Up for
Updates E-club
28. Final Thoughts!
•Cross Channel Promotion, what you do in one channel needs to be
reflected in the other channels
•Listening is key to building solid relationships with your guests
•Be aware of your brand and how it is presented to your guests
•Think outside the box, there is no right or wrong just a wrong for not
trying it
•Get others in your organization to participate
•Use your loyal customer base to help promote your restaurants