SlideShare a Scribd company logo
Every day
people make
the internet worse
temperature

People say boring shit

Click like if you can identify your family’s

clean laundry just by its scent!

Brands say boring shit

Hashtag your

Think you can RT
this tweet faster than me? Wanna
race? 1 2 3 Go! If this post gets 5,000 likes
favorite cupcake flavor

Nobody tries very
hard I hated reading until I met
we’ll
It doesn’t have to be like this
You have a choice
There is hope…
A framework to help,
a proven system that
has worked for years
Apply the elements
of newsworthiness
to your digital
content!
Make it Timely
Make it Timely

Jump on new news
Make it local

Proximity makes
people care more
Make it polarizing
Make it polarizing

People want drama
Make it about
what’s next
Make it about “What’s next?”
Make it about important people
Make it about
important people
Make it personal
Make it personal
Make it WEIRD
Make it weird
Just don’t make
the same old shit
Marcus makes strategy at Google - M3KA.com

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Stop making boring shit (a Content Strategy)

Editor's Notes

  1. Just stop
  2. Compilation of lame stuff
  3. Red pill Blue Pill
  4. Something great
  5. Journalism
  6. Ten Commandments
  7. Ten Commandments
  8. Ten Commandments
  9. Ten Commandments
  10. Ten Commandments
  11. Ten Commandments
  12. Ten Commandments
  13. Ten Commandments
  14. Ten Commandments
  15. Ten Commandments