SlideShare a Scribd company logo
New Media 101
       Christopher S. Penn
      Co-Founder, PodCamp
 Producer, the Financial Aid Podcast
Who Am I?
YOU HAVE
PERMISSION
YOU ARE
  BEING
RECORDED
old media
model
scarcity
change
$1,393,000
$3,000
access
affordability
 abundance
except
Why?
Voice reach
Voice authority
People's Republic of China
            India
     European Union
 United States of America
         Indonesia
           Brazil
          Pakistan
        Bangladesh
          Nigeria
           Russia
   Japan (127,750,000)
 iPods sold : 119M 10/07
   Mexico (106,535,00)
MySpace   296,215,201
enjoy
Apple iTunes
Apple iTunes
MP3   MP4
participate
206-350-1208
create
brand you
Computer
                Web Site
Microphone
                   Blog
 (Camera)
               File storage
  Internet




Show notes   Your community
understand
  enjoy
participate
  create
yes YOU can
FinancialAidPodcast.com
 ChristopherSPenn.com
MarketingOverCoffee.com
      PodCamp.org

      206-350-1208
financialaidpodcast@gmail
Photo Credits!
http://www.flickr.com/photos/42minus71         http://www.flickr.com/photos/dongkwan             http://www.flickr.com/photos/marilynjane
http://www.flickr.com/photos/alexa627          http://www.flickr.com/photos/doughaslam           http://www.flickr.com/photos/matthewebel
http://www.flickr.com/photos/amberlrhea        http://www.flickr.com/photos/elsie                http://www.flickr.com/photos/mccrusius
http://www.flickr.com/photos/anjibee           http://www.flickr.com/photos/epauly               http://www.flickr.com/photos/methad
http://www.flickr.com/photos/banky177          http://www.flickr.com/photos/financialaidpodcast   http://www.flickr.com/photos/mhedusa
http://www.flickr.com/photos/beckytwinley      http://www.flickr.com/photos/fotosmontt           http://www.flickr.com/photos/myrddins
http://www.flickr.com/photos/benstephenson     http://www.flickr.com/photos/friends              http://www.flickr.com/photos/nightthree
http://www.flickr.com/photos/bitterjug         http://www.flickr.com/photos/gaetanlee            http://www.flickr.com/photos/patriotworld
http://www.flickr.com/photos/bobandaj          http://www.flickr.com/photos/gkaitz               http://www.flickr.com/photos/pistachiolaura
http://www.flickr.com/photos/cadmanof50s       http://www.flickr.com/photos/jasonpratt           http://www.flickr.com/photos/pup
http://www.flickr.com/photos/cameronparkins    http://www.flickr.com/photos/jasperyue            http://www.flickr.com/photos/qtea
http://www.flickr.com/photos/cameronreilly     http://www.flickr.com/photos/jeffpulver           http://www.flickr.com/photos/r80o
http://www.flickr.com/photos/cc_chapman        http://www.flickr.com/photos/jetheriot            http://www.flickr.com/photos/roland
http://www.flickr.com/photos/charcoalheather   http://www.flickr.com/photos/jgh                  http://www.flickr.com/photos/roney
http://www.flickr.com/photos/chelpixie         http://www.flickr.com/photos/jmoonah              http://www.flickr.com/photos/rossination
http://www.flickr.com/photos/chipgriffin        http://www.flickr.com/photos/juliapatriciaroy     http://www.flickr.com/photos/russbrady22
http://www.flickr.com/photos/chrisbrogan       http://www.flickr.com/photos/justinwong           http://www.flickr.com/photos/scriptingnews
http://www.flickr.com/photos/consumerist       http://www.flickr.com/photos/kabren               http://www.flickr.com/photos/sis
http://www.flickr.com/photos/crazyeddie        http://www.flickr.com/photos/laffy4k              http://www.flickr.com/photos/stevegarfield
http://www.flickr.com/photos/danielnguyen      http://www.flickr.com/photos/lenblumin            http://www.flickr.com/photos/suneko
http://www.flickr.com/photos/daveparker        http://www.flickr.com/photos/lisa_yarost          http://www.flickr.com/photos/timjoyfamily
http://www.flickr.com/photos/dayngr            http://www.flickr.com/photos/lordzarcon           http://www.flickr.com/photos/wakalani
                                              http://www.flickr.com/photos/luzbonita            http://www.flickr.com/photos/wili
                                              http://www.flickr.com/photos/madphysicist         http://www.flickr.com/photos/yghelloworld




    I’m not 100% sure I actually used Creative Commons photos from each of these individuals, but better to credit than not.

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New Media 101 - NewBCamp 2008

  • 1. New Media 101 Christopher S. Penn Co-Founder, PodCamp Producer, the Financial Aid Podcast
  • 2.
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  • 6. YOU ARE BEING RECORDED
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  • 13. model
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  • 34.
  • 35. Why?
  • 38. People's Republic of China India European Union United States of America Indonesia Brazil Pakistan Bangladesh Nigeria Russia Japan (127,750,000) iPods sold : 119M 10/07 Mexico (106,535,00)
  • 39.
  • 40. MySpace 296,215,201
  • 41.
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  • 48. enjoy
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  • 55. MP3 MP4
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  • 71.
  • 72. Computer Web Site Microphone Blog (Camera) File storage Internet Show notes Your community
  • 75. FinancialAidPodcast.com ChristopherSPenn.com MarketingOverCoffee.com PodCamp.org 206-350-1208 financialaidpodcast@gmail
  • 76. Photo Credits! http://www.flickr.com/photos/42minus71 http://www.flickr.com/photos/dongkwan http://www.flickr.com/photos/marilynjane http://www.flickr.com/photos/alexa627 http://www.flickr.com/photos/doughaslam http://www.flickr.com/photos/matthewebel http://www.flickr.com/photos/amberlrhea http://www.flickr.com/photos/elsie http://www.flickr.com/photos/mccrusius http://www.flickr.com/photos/anjibee http://www.flickr.com/photos/epauly http://www.flickr.com/photos/methad http://www.flickr.com/photos/banky177 http://www.flickr.com/photos/financialaidpodcast http://www.flickr.com/photos/mhedusa http://www.flickr.com/photos/beckytwinley http://www.flickr.com/photos/fotosmontt http://www.flickr.com/photos/myrddins http://www.flickr.com/photos/benstephenson http://www.flickr.com/photos/friends http://www.flickr.com/photos/nightthree http://www.flickr.com/photos/bitterjug http://www.flickr.com/photos/gaetanlee http://www.flickr.com/photos/patriotworld http://www.flickr.com/photos/bobandaj http://www.flickr.com/photos/gkaitz http://www.flickr.com/photos/pistachiolaura http://www.flickr.com/photos/cadmanof50s http://www.flickr.com/photos/jasonpratt http://www.flickr.com/photos/pup http://www.flickr.com/photos/cameronparkins http://www.flickr.com/photos/jasperyue http://www.flickr.com/photos/qtea http://www.flickr.com/photos/cameronreilly http://www.flickr.com/photos/jeffpulver http://www.flickr.com/photos/r80o http://www.flickr.com/photos/cc_chapman http://www.flickr.com/photos/jetheriot http://www.flickr.com/photos/roland http://www.flickr.com/photos/charcoalheather http://www.flickr.com/photos/jgh http://www.flickr.com/photos/roney http://www.flickr.com/photos/chelpixie http://www.flickr.com/photos/jmoonah http://www.flickr.com/photos/rossination http://www.flickr.com/photos/chipgriffin http://www.flickr.com/photos/juliapatriciaroy http://www.flickr.com/photos/russbrady22 http://www.flickr.com/photos/chrisbrogan http://www.flickr.com/photos/justinwong http://www.flickr.com/photos/scriptingnews http://www.flickr.com/photos/consumerist http://www.flickr.com/photos/kabren http://www.flickr.com/photos/sis http://www.flickr.com/photos/crazyeddie http://www.flickr.com/photos/laffy4k http://www.flickr.com/photos/stevegarfield http://www.flickr.com/photos/danielnguyen http://www.flickr.com/photos/lenblumin http://www.flickr.com/photos/suneko http://www.flickr.com/photos/daveparker http://www.flickr.com/photos/lisa_yarost http://www.flickr.com/photos/timjoyfamily http://www.flickr.com/photos/dayngr http://www.flickr.com/photos/lordzarcon http://www.flickr.com/photos/wakalani http://www.flickr.com/photos/luzbonita http://www.flickr.com/photos/wili http://www.flickr.com/photos/madphysicist http://www.flickr.com/photos/yghelloworld I’m not 100% sure I actually used Creative Commons photos from each of these individuals, but better to credit than not.