4. SWOT Analysis
Production Costs
Marketing Skills
Employee Capabilities
Financial Resources
Available Technology
Company/Brand Image
Strengths and WeaknessesStrengths and Weaknesses
INTERNALINTERNAL
Strengths and WeaknessesStrengths and Weaknesses
INTERNALINTERNAL
11
5. Wal- Mart SWOT Analysis
Wal-Mart is powerful retail brand.Wal-Mart is powerful retail brand.
Wal-Mart has grown substantially over recent yearsWal-Mart has grown substantially over recent years
and has experienced global expansion.and has experienced global expansion.
Wal-Mart has a core competence involving its use of ITWal-Mart has a core competence involving its use of IT
to support its international logistics system.to support its international logistics system.
A focused strategy is in place for HRM andA focused strategy is in place for HRM and
development.development.
Strengths
11
6. Wal- Mart SWOT Analysis
Wal- Mart is the World’s largest grocery retailer andWal- Mart is the World’s largest grocery retailer and
control of its empire, despite its IT advantages, couldcontrol of its empire, despite its IT advantages, could
leave it week in some areas due to the huge span ofleave it week in some areas due to the huge span of
controlcontrol
Since Wal-Mart sell products across many sectors, itSince Wal-Mart sell products across many sectors, it
may not have the flexibility of some of its more focusedmay not have the flexibility of some of its more focused
competitors.competitors.
The company is global, but has a presence in relativelyThe company is global, but has a presence in relatively
few countries Worldwide.few countries Worldwide.
Weaknesses
11
7. SWOT Analysis
11
Opportunities and ThreatsOpportunities and Threats
EXTERNALEXTERNAL
Opportunities and ThreatsOpportunities and Threats
EXTERNALEXTERNAL
Social
Demographic
Economic
Technological
Political/Legal
Competitive
8. Wal- Mart SWOT Analysis
To take over, merge with, or form strategic alliancesTo take over, merge with, or form strategic alliances
with other global retailers.with other global retailers.
There are tremendous opportunities for future businessThere are tremendous opportunities for future business
expansion.expansion.
New locations and store types offer Wal-MartNew locations and store types offer Wal-Mart
opportunities.opportunities.
Opportunities exist for Wal-Mart to continue with itsOpportunities exist for Wal-Mart to continue with its
current strategy of large, super centres.current strategy of large, super centres.
Opportunities
11
9. Wal- Mart SWOT Analysis
Being number one means that Wal-Mart is the target ofBeing number one means that Wal-Mart is the target of
competition, locally and globally.competition, locally and globally.
Being a global retailer means that Wal-Mart is exposedBeing a global retailer means that Wal-Mart is exposed
to political problems in the countries where it hasto political problems in the countries where it has
operations.operations.
Intense price competition.Intense price competition.
Threats
11
10. Wal- Mart SWOT Analysis
Being number one means that Wal-Mart is the target ofBeing number one means that Wal-Mart is the target of
competition, locally and globally.competition, locally and globally.
Being a global retailer means that Wal-Mart is exposedBeing a global retailer means that Wal-Mart is exposed
to political problems in the countries where it hasto political problems in the countries where it has
operations.operations.
Intense price competition.Intense price competition.
Threats
11
