Fiat is an Italian automaker established in 1899 that is known for iconic cars like the 500. In 2007, Fiat launched a new 500 model and involved over 3.7 million potential customers in its design and marketing. Customers contributed ideas online and helped select accessories. Fiat utilized emotional and street marketing techniques to launch the new 500 and target customers aged 18-50. The car began at affordable price points between 10,500-14,500 euros through various financing options.

11. Product’s Developing FIAT, with the collaboration of more than 3,700,000 potential customers, has developed the new 500. It was the first to be built with a shared social and design typical of Web 2.0.

14. Street Marketing Street marketing is a form of communication that takes place in the street and tries to entertain the audience in order to make the public the actor of the promotion.