Fiat500
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The document outlines a marketing campaign for the Fiat 500 car in the United States. It involves partnering with Creative Capital to hold a design contest where applicants customize Fiat 500 designs. The top 15 designs would be showcased and voted on, with the winner receiving $10,000 and a personal exhibition hosted by Creative Capital. The campaign aims to position Fiat 500 as a hip and customizable car and boost its sales among young urban professionals interested in art and individual expression.
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https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
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https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
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