New Blends Of Advertising And Content In The Web Age
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Technology media websites now contain substantial quantities of vendor-produced content because of changes in web technology, not weak ethics. These same technological changes will likely cause professional technology media to shrink in coming years. To preserve credibility and importance, media associations need to develop strategies to differentiate their content from vendor content.
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Do Nothing
($10)
Low Demand
0.4
Reduce Prices
$50
High Demand
0.6
$70
Small
Low Demand
0.4
$40
High Demand
0.6
Do Nothing
$40
High Demand
0.6
Overtime
$50
High Demand
0.6
Expand
$55
Determination of chance probability and respective payoffs:
Build Small:
Low Demand
0.4($40)=$16
High Demand
0.6($55)=$33
Build Large:
Low Demand
0.4($50)=$20
High Demand
0.6($70)=$42
Determination of Expected Value of each alternative
Build Small: $16+$33=$49
Build Large: $20+$42=$62
Click here for the Statistical Terms review sheet.
Submit your conclusion in a Word document to the Submissions Area by the due date assigned .
Assignment 2 Grading Criteria
Maximum Points
The diagram is accurate and labeled correctly. The diagram clearly illustrates the sequence of events and their probability of occurrences.
32
A step-by-step breakdown of the calculations for the chance of probability and respective payoff is clearly communicated. The results of the calculations are accurate.
28
Clear and concise statement explaining the decision and a description of elements that lead to the decision.
20
Clear and concise statement explaining the decision and a description of elements that lead to the decision.
20
Total:
100
1.ISS DISC 6: Much has been made of the new Web 2.0 phenomenon, including social networking sites and user-created mash-ups. How does Web 2.0 change security for the Internet? How do secure software development concepts support protecting applications? (250 words with references)
2.Response on the below article with 150 words
Manushi Doshi:
The idea of Web as a platform is introduced in Web 2.0. It represents a social, creative, collaborative and interactive web. Some popular examples of Web 2.0 are YouTube, Facebook, MySpace.com. People can create and share their own content like blogs, videos etc. While there are advantages like improved look and feel of the internet it also comes with security and cyber attack concerns.
Since anyone is allowed to upload content using Web 2.0, there is a high risk of hackers uploading malicious content to this sites. Hackers take advantage of the trust between the visitors/developers and the site owners. As the content uploading and updating process gets more decentralized, the authentication and trust worthiness mechanism is a major consideration. Through Web 2.0 sites, socializing online is a new way to network which gives rise to malware attacks. As a result, there are two categories of threats by social networking sites i.e. technical and soc ...
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9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY
9B17E009
TECH TALK: CREATING A SOCIAL MEDIA STRATEGY
Arpan Kumar Kar and Reema Aswani wrote this case solely to provide material for class discussion. The authors do not intend to
illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com.
Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-07-19
In late 2016, Dr. Aditya Khare was trying to decide how he should promote Tech Talk, the content
publishing portal he had co-founded in 2012. As of December 1, 2016, the portal was slightly over five
years old and had a relatively small social media presence. Khare wanted to change that. He understood
that it was impossible to ignore social media in his growth strategy. He wanted Tech Talk to get ample
traffic directly through platforms such as Facebook and Twitter. He also wanted it to have a strong presence
among special interest groups on social media so that discussions could be initiated and carried forward to
enrich the body of knowledge on the web. However, coming up with a strategy that could be implemented
by his small team was turning out to be more daunting than he had initially thought. Khare needed to find
an answer within the next week, when he would have to present the portal’s annual progress to other
governing stakeholders.
One of Khare’s agenda items for the future was fast growth, which needed to be fuelled by capital inflow
from investors. A successful social media strategy would play a key role in that initiative. However, Khare
did not want to experiment too much. Instead, he wanted to use established strategies for developing a
strong presence on social media. How should he strategize the interaction with readers on social media?
Which platforms should he focus on? How should he invest in building a presence on these platforms?
ELECTRONIC CONTENT PUBLISHING INDUSTRY
The electronic content publishing industry (often called the electronic publishing industry, or knowledge
blogs) was one of the faster growing industries in the digital economy based on year-on-year growth.1 In
October 2016, there were approximately one billion Web 2.0 websites, with approximately 319.8 million
content publishing blogs available. Web 2.0-based industries witnessed a number of innovative revenue-
generating business models, which targeted a focused yet narrow cust ...
Social media marketing (S MM)
Social Media Marketing is very relevant today. It means gaining website traffic through social media sites. This presentation helps to know more about SMM - Its type ,Pros & Cons. Please Add your comments.
9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY .docx
9B17E009
TECH TALK: CREATING A SOCIAL MEDIA STRATEGY
Arpan Kumar Kar and Reema Aswani wrote this case solely to provide material for class discussion. The authors do not intend to
illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com.
Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-07-19
In late 2016, Dr. Aditya Khare was trying to decide how he should promote Tech Talk, the content
publishing portal he had co-founded in 2012. As of December 1, 2016, the portal was slightly over five
years old and had a relatively small social media presence. Khare wanted to change that. He understood
that it was impossible to ignore social media in his growth strategy. He wanted Tech Talk to get ample
traffic directly through platforms such as Facebook and Twitter. He also wanted it to have a strong presence
among special interest groups on social media so that discussions could be initiated and carried forward to
enrich the body of knowledge on the web. However, coming up with a strategy that could be implemented
by his small team was turning out to be more daunting than he had initially thought. Khare needed to find
an answer within the next week, when he would have to present the portal’s annual progress to other
governing stakeholders.
One of Khare’s agenda items for the future was fast growth, which needed to be fuelled by capital inflow
from investors. A successful social media strategy would play a key role in that initiative. However, Khare
did not want to experiment too much. Instead, he wanted to use established strategies for developing a
strong presence on social media. How should he strategize the interaction with readers on social media?
Which platforms should he focus on? How should he invest in building a presence on these platforms?
ELECTRONIC CONTENT PUBLISHING INDUSTRY
The electronic content publishing industry (often called the electronic publishing industry, or knowledge
blogs) was one of the faster growing industries in the digital economy based on year-on-year growth.1 In
October 2016, there were approximately one billion Web 2.0 websites, with approximately 319.8 million
content publishing blogs available. Web 2.0-based industries witnessed a number of innovative revenue-
generating business models, which targeted a focused yet narrow custo ...
Behavioral Targeting Webinar
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9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY .docx
9B17E009
TECH TALK: CREATING A SOCIAL MEDIA STRATEGY
Arpan Kumar Kar and Reema Aswani wrote this case solely to provide material for class discussion. The authors do not intend to
illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com.
Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-07-19
In late 2016, Dr. Aditya Khare was trying to decide how he should promote Tech Talk, the content
publishing portal he had co-founded in 2012. As of December 1, 2016, the portal was slightly over five
years old and had a relatively small social media presence. Khare wanted to change that. He understood
that it was impossible to ignore social media in his growth strategy. He wanted Tech Talk to get ample
traffic directly through platforms such as Facebook and Twitter. He also wanted it to have a strong presence
among special interest groups on social media so that discussions could be initiated and carried forward to
enrich the body of knowledge on the web. However, coming up with a strategy that could be implemented
by his small team was turning out to be more daunting than he had initially thought. Khare needed to find
an answer within the next week, when he would have to present the portal’s annual progress to other
governing stakeholders.
One of Khare’s agenda items for the future was fast growth, which needed to be fuelled by capital inflow
from investors. A successful social media strategy would play a key role in that initiative. However, Khare
did not want to experiment too much. Instead, he wanted to use established strategies for developing a
strong presence on social media. How should he strategize the interaction with readers on social media?
Which platforms should he focus on? How should he invest in building a presence on these platforms?
ELECTRONIC CONTENT PUBLISHING INDUSTRY
The electronic content publishing industry (often called the electronic publishing industry, or knowledge
blogs) was one of the faster growing industries in the digital economy based on year-on-year growth.1 In
October 2016, there were approximately one billion Web 2.0 websites, with approximately 319.8 million
content publishing blogs available. Web 2.0-based industries witnessed a number of innovative revenue-
generating business models, which targeted a focused yet narrow custo.
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- 3. Which Technology Media Websites?
- 6. How are Media Sites Introducing Vendor Content? (Examples from one home page)
- 26. Contact Information Chris Stetson Managing Director Preference Research LLC [email_address] +1 973-763-1817