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Примеры нестандартных
рекламных кампаний
Кирилл Кобылянский
k.kobylianski@ailove.ru
Происхождение
Что принес нам Digital
1995 2010
газеты,
радио, BTL,
билборды,
ТВ, журналы
Блоги, SMS, подкасты,
форумы, социальные
сети, мобильные
приложения, интернет
видео, видео-игры, микро-
блоги, газеты, радио, BTL,
билборды, ТВ, журналы
Digital стал частью нашей жизни.
Digital приходит в другие каналы.
Почему?
DIGITAL вовлекает
Вовлечение
Желания
Место
Пространство
Время
Что нам помогает вовлекать
Жизнь
потребителя
Diesel Cam
HellPizza
Forever21
Corona Light
Движение вперед
Физический и цифровой мир объединяются, и мы должны
использовать этот потенциал, создавая новые возможности для
взаимодействия брендов и потребителей.
Бренд становится предметом, с котором можно
взаимодействовать, играть, покупать, делиться.
MINI getaway
iButterfly
Используя новые технологии, мы определяем новые модели
поведения аудитории, взаимодействия с ней и брендом.
Анализируем и ищем новые инновационные методы коммуникации.
Руководитель отдела AR:
Кобылянский Кирилл
тел: 8-915-298-3080
e-mail: k.kobylianski@ailove.ru
Ailove:
Москва, Ленинский проспект 6 стр. 20
тел: 8-495-258-7488
e-mail: info@ailove.ru
Вопросы ?

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Examples of non-standard advertising campaigns by Kirill Kobilyanski