Design Disaster

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Nice presentation on how to solve problems that every designer meets in his work. Made by Justin Seeley. Source: http://noteandpoint.com/2011/08/design-disasters/

Design

The document discusses how some brands were able to gain market share during the 2008-2009 recession while others lost share. It finds that larger online retailers like Amazon and Walmart increased their e-commerce dollar share compared to smaller retailers during this period. Amazon and Walmart aggressively used digital marketing like display and search advertising more than other top retailers. Specifically, Amazon relied heavily on paid search advertising while Walmart leveraged display ads more. The appeal of Amazon Prime grew as well, with free shipping accounting for more transactions and higher average order values.

The global social media check up

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The document summarizes key findings from a study of social media use among Fortune Global 100 companies. The study found that 65% have active Twitter accounts, 54% have Facebook pages, 50% have YouTube channels, and 33% have corporate blogs. Most companies are actively engaging on these platforms, such as tweeting frequently and responding to comments. However, only 20% are using all four platforms. While social media allows for more conversation, many companies still approach it as a one-way broadcasting tool rather than two-way engagement. Regional differences also exist, such as Asian companies being more likely to use blogs over Twitter or Facebook.

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Discover LinkedIn and Social Networking Tools

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A broad overview of "how-to" use the top 4 social networks to benefit your business. A good overview for beginners and intermediate social media users. An excellent resource to share with people in your company who are still getting up to speed on social media. Considering you have Mario Sundar, Senior Social Media Manager from LinkedIn and Irene Law Senior Manager from TD Business Banking, you can bet this presentation is top notch.

The Connected Store

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Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations." "Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores." "AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."

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Social CRM or I'm watching you! by Irina Popova for Business Forum TOP MMAilove

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