The document discusses the journey and strategy of Norlanka, a Sri Lankan apparel company. It outlines Norlanka's goals to become the top 10 largest apparel exporter in Sri Lanka with over $140 million in annual turnover by 2016 through its network of over 5000 employees across 7 leased manufacturing facilities and 45 virtual offices globally. The strategy involves acquiring the right factories for the right products, implementing lean manufacturing for speed and cost efficiency, innovation in design and customer service, and ensuring assurance through compliance and ethical practices.

1. Journey of Success

2. 2
Be the preferred
global sourcing hub
for apparel

3. 3
Top 10 largest apparel exporter in Sri Lanka
Annual turnover exceeding USD140 million
Over 5000 Norlanka associates
7 leased facilities – 2,200 machines
45 virtual manufacturing facilities
Strategically located international sourcing
offices

4. 4
 Acquisition of Factory / Factory Strategy -
Right Product, Right Factory
 Lean Implementation – Speed, Right Cost
 Innovation – Inspiration, Convenience
 Assurance - One Team One Goal

5. Tri-Star – 1 factory–
• Thambalagamuwa – Baby
Basic (400,000pcs per month)
PHOTO’SPHOTOS - TRI STAR.pptx
Tri-Star – 1 factory–
• Thambalagamuwa – Baby
Basic (400,000pcs per month)
PHOTO’SPHOTOS - TRI STAR.pptx
Textile Internatioanl - 1 factory
• Kelaniya – Kids wear (200,000
pcs per month)
PHOTO’SPHOTOS - TEXTILE.pptx
Textile Internatioanl - 1 factory
• Kelaniya – Kids wear (200,000
pcs per month)
PHOTO’SPHOTOS - TEXTILE.pptx
Eco – 3 factories
• Mawathagama – Ladies Nightwear, Essential & Kids wear
(300,000 pcs per month)
• Galgamuwa – School wear (200,000 pcs per month)
• Hanguranketha – Men’s/Ladies Casual Bottoms (150,000 pcs
per month)
PHOTO’SPHOTOS - ECO.pptx
Eco – 3 factories
• Mawathagama – Ladies Nightwear, Essential & Kids wear
(300,000 pcs per month)
• Galgamuwa – School wear (200,000 pcs per month)
• Hanguranketha – Men’s/Ladies Casual Bottoms (150,000 pcs
per month)
PHOTO’SPHOTOS - ECO.pptx
NG Apparel – 1 factory
• Hatton - Kids
Essentials (400,000 pcs
per month)
PHOTO’SPHOTOS - NG.pptx
NG Apparel – 1 factory
• Hatton - Kids
Essentials (400,000 pcs
per month)
PHOTO’SPHOTOS - NG.pptx
Kane Apparel – 1
factory
• Hambantota –
Men’s, Boys,
Ladies Casual
Bottoms (150,000
pcs per month)
PHOTO’SPHOTOS -
Kane Apparel – 1
factory
• Hambantota –
Men’s, Boys,
Ladies Casual
Bottoms (150,000
pcs per month)
PHOTO’SPHOTOS - K
Marsk Clothing Pvt
Ltd. – Polgahawela
PHOTOS -
PHOTO’SPHOTOS -
ECO.pptx
Marsk Clothing Pvt
Ltd. – Polgahawela
PHOTOS -
PHOTO’SPHOTOS -
ECO.pptx

6. 6
Tri-Star -
Thambalagamuwa
Eco Apparels - Galgamuwa
Eco Apparels - Mawathagama
Textile International - Kelaniya
NG Apparels - Hatton
21.6m pieces
per annum
Eco Apparels - Hanguranketha
Kane Apparels - Hambantota

7. Lean Implementation
 Completed Phase 4 with Global – Seeduwa
A.Global.mp4 / B.Global.mp4 / C.Global.mp4
 Started Phase 1 with Paradigm Clothing –
Dehiwala
 Started Phase 1 with 5 Norlanka leased facilities
 Speed – eliminates waste of time, reduces
inventories, adds flexibility
 Right cost – economy of scale, savings on
common infrastructure, underutilized labor pool

8. Innovation
 One stop shop
 Developed infrastructure to service customer needs
 Expedites concepts to market
 Experienced designers creating unique solutions
with the dedicated design team in UK - UK Design
Structure.ppt
 Experienced leadership to gain trust, confidence &
transparency with one point of contact to identify
Right Product, Right Country & Right factory

9. Assurance
 One team one goal
 Health & Safety compliance
 Social & labor compliance
 Ethical work practices
 Empowering factories
 Tie up with Novex Global Compliance
Management System to receive feedback around
the world – Ethical & Social Compliance Violations

10. 10
 75% of Norlanka capacity to be within
leased factories
 USD 200million export by 2016
 Value chain partners – strategic tie ups
with core identified mills
 Customers – unmatched value

11. 11