1. Neuron English
Fit Brains Learn English Better

2. A 21st Century A Growing Market
Opportunity Parents, teachers and students demand the
best The market is changing rapidly:
English language training organisations
need to employ high quality systems, a
consistent approach and access to new
language learning methods to ensure
success.
The Language of Opportunity
English is the language of opportunity for today’s
children. A child with good English language skills will The Application of Science
get better access to top class schools, universities and
We apply neuroscience research to English
careers.
language learning methods,. We have the
teaching expertise to help young students.
English is the international language of choice when
Our business and operations systems
people meet others outside their own language group.
ensure our partners can develop a business
English is the language of research, conferences, sport
with the highest reputation for quality, results
and international affairs
and profits.
With over 500 million native speakers and 1,500 million
English language learners English is the preferred
choice for students and their parents.
We aim to meet this demand early in students’ lives.

3. Company Background
Neuron English Neuron Learning provides English language
learning systems for children and young adults
because ....... throughout Europe. The programs are used in
over 40 countries worldwide. To date nearly 4
million children have successfully taken one of
Fit Brains Learn Better our courses. We are developing new programs
continuously.
English
Uniquely Effective Learning Systems
The computer based programs engage the
student . They uniquely prepare the student to
be a better learner. Simultaneously they build
English language and reading proficiency. They
are systematic and comprehensive. The method
is validated in over 200 studies including from
Harvard and Stanford universities.
Best Professional Support and Training
. Teachers get access to our extensive
professional training programme . We provide a
comprehensive resource of learning materials.
We measure student progress individually.
Teachers can validate their results using before
and after tests. Our programs are correlated to
key international curricula.

4. The Neuron Method
Brain Based Learning
• The Fast ForWord programme
develops and strengthen
memory, attention, processing
rate, and sequencing—the cognitive
skills essential for English language
and reading.
• The programmes move from the
fundamentals of English language to
sophisticated comprehension.
Individualised Programs Blended Learning
• The content is age appropriate and The programs are computer based and motivate the
engaging. Critical tasks are students. Teachers get extensive feedback and adjust
practiced at an appropriate skill the programs accordingly.
level for the individual. Rewards
build as a student There is a mix of:
progresses, maximizing motivation.
• The learning environment feels
―safe,‖ so students are encouraged •Group and individual activity;
to take risks. •Computer and teacher delivered learning
• Academic and social language skills
•Home study combined with classwork

5. Our Mission
Neuron Learning and Scientific Learning have been
working with English language learners worldwide for
over 15 years.
Our goal is to bring the best of neuroscience research
to students to help them learn English effectively and
efficiently and reach their potential.
We meet our high standards because we continuously
develop first class programs. We improve and
implement learning solutions efficiently on a large
scale. We reach the largest number of students in an
cost and time effective way

6. Partnered with Scientific Learning
Company Background
Scientific Learning provides proven neuroscience
education software to schools, educational
institutions, speech and language clinics, and learning
and tutorial centres in over 40 countries around the
world.
Uniquely Effective Learning Systems
Scientific Learning accelerates learning by applying
proven research on how the brain learns. Learners can
realize achievement gains of 1 - 2 years in as little as 8 -
12 weeks. They maintain this accelerated rate of
learning even after the programs end. The benefits of
the program are proven to cross over to other subject
areas also.
Proven Effective English Learning Programs
• Scientific Learning’s results are demonstrated in over
200 research studies and protected by over 55 patents.
Scientific Learning scientists have won many awards
and are acknowledged to be leading experts in their
fields

7. Best Option in English
Learning for Kids
Brain Power.
We are unique in our proven ability to apply neuroscience
to enable children to become better learners. The
benefits of our learning approach improve students’
performance in other subjects also.
• Ease of Implementation.
Our programs have won awards worldwide for their ease
of use. You can be set-up and running in a matter of
weeks.
• Operational Efficiency.
Our software systems allow you to maximise the value of
your teaching staff, reduce your administration costs and
minimise your physical location requirements
Results

8. Franchising
We have a well developed franchise system that ensures a
mutually profitable business relationship.
• Franchised Neuron English Centre
– Operates a centre in a retail location with 200 square meters or over
– Sells and provides services in that area
– Has a 10 year agreement with the Territory Head Office or Franchisor which
includes royalties and education services
• Territory Head Office
– Launches the business in the territory by opening corporate centre(s)
– Manages franchise network, sell and provides services to franchisees (where
applicable)
– Develop other sales sectors in the territory (where applicable)
– Has a 10 year agreement with the Territory Head Office or Franchisor which
includes royalties and education services
• Franchisor – Neuron Learning International
– Responsible for the development of new programs.
– Assists the Territory Head Office in the business start-up and ongoing
operations, marketing, administration and student results.
– Support and develop the Neuron Learning brand

9. Business Advantages
Credibility
You get credibility from day one. Our programs have
won awards worldwide over the last 15 years. You
have access to our research papers including those
of Harvard and Stanford universities and marketing
materials,
Unrivalled Support
Our experienced personnel ensure that you get the
resources to get great results for your young
students, We help you replicate this success easily
and quickly
Total Exclusivity
We offer exclusivity within a territory to allow you to
develop a strong and successful business in English
language learning

10. What We Offer
Our programs covers the key aspects of English learning and
includes...
• The Fast ForWord programme develops and strengthens
memory, attention, processing rate, and sequencing—the cognitive
skills essential for English language and reading.
• Reading Assistant Expanded Edition software combines
advanced speech verification technology with scientifically-based
reading interventions to help students strengthen their English reading
fluency, vocabulary and comprehension.
Progress Tracker gives clear, action-oriented information showing
student progress over time, in specific reading and cognitive skills
areas.
Reading Progress Indicator quickly assesses four key skill areas:
phonemic awareness, decoding, vocabulary, and comprehension. It
gives a reading age and national percentile score .
Our New Internet Delivery Platform

11. Becoming a Partner
Our partner must be able to demonstrate a successful
business track record, and must strive to build the highest
reputation in student outcomes, professional
service, profitability and cash-flow
Local Know-how.
We want an active partner who understands the
local market, has good business relations with key
individuals and can make things happen.
A Passion for Results.
We require a partner that passionately believes that
good student outcomes are the key to our mutual
business success.
Capitalisation.
The successful individual or entity will have
adequate capital of €400,000 to finance the set-up
of the business including the initial centre, franchise
fee , working capital and resources for expansion

12. Relationship Terms
Terms
Initial Centre Fee €60,000
Subsequent Centres €50,000
Royalty Fees 7% of Gross Income
Didactic Materials 7-10 % of income
Expansion Based on Initial Centre Plans
Development
The reservation fee is €36,000 (60% of the initial centre fee) must be paid to reserve the area
and the start the centre development. This is deductible against the first centre fee.
– Then franchisees will prepare an market initial plan under Neuron Learning’s guidance
– Franchisees are expected to visit one or more of our existing centres to get a fuller
understanding of how our operations work
– Neuron Learning will provide manuals and guides and assist in site selection, centre
development layout.
– Franchise agreements need to be signed
– Franchisee staff will need to attend extensive training on-site.
• Staff recruiting, training and initial market launch are the pilot centre opening will all be
coordinated with Neuron Learning. Ongoing support is provided directly by our academic and
operations staff.

13. Leader in Accelerating Learning
Fast ForWord 22.2
Corrective Reading 18
SRA Reading Labs 17
Cooperative Literacy Program 16
Saxon Phonics 13.3 High-Gain
Harcourt Trophies Reading 13.3 Program
READ 180 11
Accelerated Reader 10
CELL/ExLL Books 10
Reading Recovery 10
Lexia 9.9
Scholastic News Nonfiction Reading 9.7
Soar to Success 9.3
Destination Reading 9
Voyager Passport 9
DIBELS 8.5
Carbo Reading Styles Program 7.5
Second Chance at Literacy Learning 6 Undetermined
School Within a School 3.2
Reading Plus 2.9 Effects or Low-
KidBiz3000 0 Gain Programs
Earobics 0
Reading Navigator -0.3
Rosetta Stone -2.0
LLC interim report (2010) on 0 5 10 15 20 25
programs funded by Nevada
Senate Bill 185 grant. Reading Achievement Percentage Points
13

14. "The Brain That Changes Itself" by Norman Doidge
"No doubt Fast For Word is responsible for so many general improvements in thinking"
Contact
John Kerins
Neuron Learning
Email John@neuron.ie
Phone + 353 21 455 4449